{"id":11175,"date":"2021-09-20T09:57:38","date_gmt":"2021-09-20T09:57:38","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-influencers-per-baby-freche-freunde\/"},"modified":"2023-06-26T09:21:45","modified_gmt":"2023-06-26T09:21:45","slug":"nano-influencers-per-baby-freche-freunde","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/it\/project\/nano-influencers-per-baby-freche-freunde\/","title":{"rendered":"Nano Influencer per Freche Freunde"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#FF4E00&#8243; background_image=&#8221;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png&#8221; custom_padding=&#8221;67px|0px|67.1875px|0px|false|false&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;3%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Roboto|500||on|||||&#8221; text_text_color=&#8221;#353740&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||19px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>ATTIVAZIONE DI NANO INFLUENCER<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;tt-white&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;Roboto|900||on|||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;50px&#8221; header_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Case Study<br \/> BABY FRECHE FREuNDE<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Case Study Text&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;99px||18px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;337px&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|500|||||||&#8221; text_font_size=&#8221;16px&#8221; header_font=&#8221;Roboto|900|||||||&#8221; header_font_size=&#8221;45px&#8221; header_2_font=&#8221;Roboto|900|||||||&#8221; header_2_font_size=&#8221;30px&#8221; custom_margin=&#8221;||79px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"item-padd-mob section-text text-block \">\n<div class=\"simple-text md\">\n<p style=\"text-align: left;\">Poich\u00e9 <a href=\"https:\/\/frechefreunde.de\/\">Freche Freunde<\/a> sta ampliando il proprio portfolio, abbiamo deciso di potenziare il lancio del prodotto di Baby Freche Freunde con tutta la potenza dei Nano Influencer. Pertanto <strong>500 Nano Influencer<\/strong> (genitori alle prime armi che hanno un bambino che mangia principalmente pappe e preferiscono acquistare vasetti omogenizzati per i loro bambini) hanno avuto l&#8217;opportunit\u00e0 di essere tra i primi consumatori a provare i nuovi prodotti e aumentare l&#8217;interesse attraverso una comunicazione offline, post sui social media, <a href=\"https:\/\/www.territory-influence.com\/it\/ratings-reviews\/\">valutazioni e recensioni<\/a>. Per un&#8217;esperienza ottimale gli influencer hanno ricevuto una box di prodotti con 4 gusti differenti. In pi\u00f9 i genitori sono stati ulteriormente istruiti e ispirati attraverso blog, newsletter e email di supporto inviate individualmente. <span style=\"font-size: 30px; font-weight: 900;\"><\/span><\/p>\n<p><span style=\"font-size: 30px; font-weight: 900;\"><\/span><\/p>\n<p><span style=\"font-size: 30px; font-weight: 900;\"><\/span><\/p>\n<p><span style=\"font-size: 30px; font-weight: 900;\">Sono state pubblicate pi\u00f9 di 440 valutazioni e recensioni grazie ai Nano Influencer<\/span><\/p>\n<p>Sono state generate pi\u00f9 di <strong>1.1 milioni di online impressions<\/strong> e pi\u00f9 di <strong>71.000 persone<\/strong> sono state raggiunte attraverso l&#8217;esperienza personale. Inoltre sono state pubblicate pi\u00f9 di <strong>440 valutazioni e recensioni<\/strong> riguardo a gusto e qualit\u00e0 su dm.de. Il <strong>98%<\/strong> raccomanderebbe gli omogenizzati Baby Freche Freunde.<\/p>\n<p><span style=\"font-size: 16px;\"><\/span><\/p>\n<p><span style=\"font-size: 16px;\"><\/span><\/p>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; specialty=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-56px|||||&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_video src_webm=&#8221;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2021\/08\/4c42ed5ce1564308a5174430306ca9fb-2.mp4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][et_pb_image src=&#8221;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2021\/08\/Nessbess-scaled.jpg&#8221; 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admin_label=&#8221;Fun Fact Section&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#252422&#8243; custom_margin=&#8221;-126px||-33px|||&#8221; custom_padding=&#8221;74px||50px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; admin_label=&#8221;Fun Fact&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;37px||40px|||&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;top&#8221; animation_intensity_zoom=&#8221;10%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_number_counter title=&#8221;Nano Influencer&#8221; number=&#8221;500&#8243; percent_sign=&#8221;off&#8221; _builder_version=&#8221;4.16&#8243; title_font=&#8221;Roboto|700|||||||&#8221; title_text_color=&#8221;#ffffff&#8221; title_font_size=&#8221;18px&#8221; number_font=&#8221;Roboto|700|||||||&#8221; number_text_color=&#8221;#ffffff&#8221; number_font_size=&#8221;50px&#8221; number_line_height=&#8221;90px&#8221; animation_style=&#8221;zoom&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_number_counter title=&#8221;Online Impressions&#8221; number=&#8221;1.1 M&#8221; percent_sign=&#8221;off&#8221; _builder_version=&#8221;4.21.0&#8243; title_font=&#8221;Roboto|700|||||||&#8221; title_text_color=&#8221;#ffffff&#8221; title_font_size=&#8221;18px&#8221; number_font=&#8221;Roboto|700|||||||&#8221; number_text_color=&#8221;#ffffff&#8221; number_font_size=&#8221;50px&#8221; number_line_height=&#8221;90px&#8221; animation_style=&#8221;zoom&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; 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number=&#8221;98&#8243; _builder_version=&#8221;4.16&#8243; title_font=&#8221;Roboto|700|||||||&#8221; title_text_color=&#8221;#ffffff&#8221; title_font_size=&#8221;18px&#8221; number_font=&#8221;Roboto|700|||||||&#8221; number_text_color=&#8221;#ffffff&#8221; number_font_size=&#8221;50px&#8221; number_line_height=&#8221;90px&#8221; animation_style=&#8221;zoom&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;146.7px&#8221; custom_margin=&#8221;||-17px|||&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;tt-black&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Roboto|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;35px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1> CONDIVIDI SU<\/h1>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.linkedin.com\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Linkedin&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_bg_color=&#8221;#FF4E00&#8243; button_border_width=&#8221;8px&#8221; button_border_color=&#8221;#FF4E00&#8243; button_border_radius=&#8221;0px&#8221; button_font=&#8221;Roboto|700|||||||&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; button_icon_color=&#8221;#ffffff&#8221; button_on_hover=&#8221;off&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;-21px|||||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Abbiamo attivato 500 nano influencer per potenziare il lancio del nuovo prodotto di Freche Freunde offline, con post sui social media e valutazioni e recensioni<\/p>\n","protected":false},"author":19,"featured_media":9946,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[204],"project_tag":[388,387,386,598,720,596,597],"class_list":["post-11175","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-it","project_tag-case-study-it","project_tag-influencer-campaign-it","project_tag-influencer-marketing-it","project_tag-influencer-marketing-case-study-it","project_tag-le-migliori-campagne-di-influencer","project_tag-nano-influencer-it-2","project_tag-the-best-influencers-marketing-campaign-examples-it"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/11175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/comments?post=11175"}],"version-history":[{"count":19,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/11175\/revisions"}],"predecessor-version":[{"id":24965,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/11175\/revisions\/24965"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media\/9946"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media?parent=11175"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_category?post=11175"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_tag?post=11175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}