{"id":11190,"date":"2021-09-20T12:25:56","date_gmt":"2021-09-20T12:25:56","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-micro-influencer-activation-for-demakup\/"},"modified":"2023-06-26T09:20:59","modified_gmt":"2023-06-26T09:20:59","slug":"nano-micro-influencer-activation-for-demakup","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/it\/project\/nano-micro-influencer-activation-for-demakup\/","title":{"rendered":"Nano & Micro Influencer per Demak’Up"},"content":{"rendered":"

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ATTIVAZIONE DI NANO & MICRO INFLUENCER<\/p>\n

[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.16″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Case Study
DEMAK’UP<\/h1>\n

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Durante il mese di Halloween, abbiamo sostenuto <\/span><\/span>un’innovazione di Demak’Up<\/a> (Essity Group)<\/span><\/span> <\/span>aumentandone l’interesse <\/span><\/span><\/span> e il coinvolgimento sul brand. Abbiamo fatto parlare le persone dei nuovi prodotti per diffondere <\/span><\/span>consigli basati su esperienze di vita reale e contenuti creativi. Obiettivo finale: attirare nuovi clienti per Demak\u2019Up<\/span> e generare traffico a breve termine verso i negozi,<\/span><\/span> per aumentare le vendite dei prodotti. <\/span><\/span><\/p>\n

Per arrivare a questo obiettivo, abbiamo selezionato e attivato 1.000 beauty addicts francesi con <\/span><\/span><\/span> pelle sensibile, che usavano gi\u00e0 dischetti di cotone per rimuovere il trucco. Tutti erano registrati<\/span><\/span> alla nostra community TRND<\/a> e il 18% di loro erano <\/span><\/span>non retribuiti<\/a>, ovvero con una community composta tra 1.000 e 50.000 follower sui social media, in particolare Instagram, Facebook e Tiktok. <\/span><\/span><\/span><\/span><\/p>\n

Un reach di 2 milioni grazie a un concetto stagionale che sottolinea il beneficio del prodotto.<\/h2>\n

Dopo 4 settimane di attivazione e prove, gli influencer erano convinti di <\/span><\/span><\/span>Demak\u2019Up<\/span><\/span> <\/span><\/span><\/span>e della sua efficienza. Solo il 14% conosceva il prodotto prima della campagna e dopo l’esperienza, <\/span><\/span>l’87% intendeva acquistarlo. Entusiasti, hanno condiviso la loro scoperta su ogni canale: offline e online. Sui social sono stati pubblicati 6,000 post con divertenti \u201cprima\/dopo\u201d<\/strong> della rimozione del trucco di Halloween. Molti video autentici sono stati pubblicati anche su Instagram e Tiktok per dimostrare l’efficacia dei dischetti di cotone nella musica. Scorri verso il basso per ulteriori risultati!<\/span><\/span>\u200b<\/span><\/p>\n

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<\/span><\/p>\n<\/div>\n<\/div>\n

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CONDIVIDI SU<\/h1>\n

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Scopri come abbiamo aiutato Demak\u2019Up ad aumentare l\u2019interesse pr il brand e l’engagement con l’obiettivo di attirare nuovi clienti.<\/p>\n","protected":false},"author":19,"featured_media":9574,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[205],"project_tag":[388,387,386,598,720,656,596],"class_list":["post-11190","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-it","project_tag-case-study-it","project_tag-influencer-campaign-it","project_tag-influencer-marketing-it","project_tag-influencer-marketing-case-study-it","project_tag-le-migliori-campagne-di-influencer","project_tag-micro-influencers-it","project_tag-nano-influencer-it-2"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/11190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/comments?post=11190"}],"version-history":[{"count":12,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/11190\/revisions"}],"predecessor-version":[{"id":24963,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/11190\/revisions\/24963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media\/9574"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media?parent=11190"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_category?post=11190"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_tag?post=11190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}