{"id":14398,"date":"2022-05-11T08:07:37","date_gmt":"2022-05-11T08:07:37","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-micro-influencers-per-spontex-microfibra\/"},"modified":"2023-06-26T09:18:30","modified_gmt":"2023-06-26T09:18:30","slug":"nano-micro-influencers-per-spontex-microfibra","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/it\/project\/nano-micro-influencers-per-spontex-microfibra\/","title":{"rendered":"Nano & Micro Influencer per Spontex"},"content":{"rendered":"

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NANO & MICRO INFLUENCER<\/p>\n

[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.16.0″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Case Study
\n<\/tt-underline>SPONTEX MICROFIBRA<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”110px||18px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16.0″ _module_preset=”default” custom_margin=”-40px||||false|false” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16.0″ _module_preset=”default” text_font=”Roboto|500|||||||” text_font_size=”16px” header_font=”Roboto|900|||||||” header_font_size=”45px” header_2_font=”Roboto|900|||||||” header_2_font_size=”30px” global_colors_info=”{}”]<\/p>\n

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Nel 2021 abbiamo attivato 500 ambassadors, di et\u00e0 maggiore ai 25 anni, responsabili della pulizia in casa e dell\u2019acquisto di prodotti dedicati alla pulizia. Il 96% usa giornalmente panni in microfibra e il 75% pulisce una o due volte al giorno. La loro missione era quella di pubblicare contenuti sui social media per diffondere la voce sull’efficacia dei prodotti Spontex<\/a><\/strong>.<\/p>\n

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Il potere della valutazione e delle recensioni<\/strong><\/h2>\n<\/div>\n<\/div>\n
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Durante la campagna, abbiamo invitato i 500 nano & micro influencers<\/a><\/strong><\/span> a utilizzare i prodotti e a condividere la loro esperienza sui social media con l’hashtag #BenvenutoPulitoConSpontex.<\/strong> Abbiamo dato loro consigli per creare contenuti creativi e interessanti per i loro followers. Alla fine della campagna, sono stati pubblicati 1.919 contenuti<\/strong> in totale: rappresenta il triplo rispetto all\u2019obiettivo iniziale<\/strong><\/span>! Abbiamo anche chiesto loro di seguire l’account IG ufficiale di Spontex, riuscendo ad incrementare i followers di +2.000.<\/p>\n

Infine, li abbiamo invitati a condividere la propria esperienza con i il prodotto offline, attraverso raccomandazioni personali. Per aiutarli in questa missione, abbiamo dato loro dei codici sconto da condividere con la loro famiglia, amici e followers. In questo modo sono stati raggiunti 72.416 contatti offline<\/strong>.<\/p>\n

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Informazioni rilevanti per i consumatori<\/strong><\/h2>\n<\/div>\n<\/div>\n
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Per concludere, abbiamo raccolto informazioni preziose inviando loro un questionario finale. Dopo aver usato i prodotti, il 99,7% raccomanderebbe Spontex<\/strong> ai loro amici e conoscenti. Ovvero, il +5% rispetto al brenchmark delle campagne di categoria homecare. Ancora, il 97,3% assicura che comprerebbe il prodotto dopo la campagna e il 96,5% pensa che i prodotti Spontex siano pi\u00f9 efficaci di quelli della concorrenza<\/strong>.<\/p>\n

 <\/p>\n<\/div>\n<\/div>\n

Scorri in basso per scoprire i risultati ottenuti.<\/b><\/p>\n<\/div>\n<\/div>\n

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CONDIVIDI SU<\/h1>\n

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Scopri come abbiamo aiutato il brand di prodotti per la pulizia Spontex ad diffondere la voce sull\u2019efficacia dei prodotti <\/p>\n","protected":false},"author":19,"featured_media":14321,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[208],"project_tag":[387,386,598,720,656,596,597],"class_list":["post-14398","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-household-it","project_tag-influencer-campaign-it","project_tag-influencer-marketing-it","project_tag-influencer-marketing-case-study-it","project_tag-le-migliori-campagne-di-influencer","project_tag-micro-influencers-it","project_tag-nano-influencer-it-2","project_tag-the-best-influencers-marketing-campaign-examples-it"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/14398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/comments?post=14398"}],"version-history":[{"count":9,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/14398\/revisions"}],"predecessor-version":[{"id":24959,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/14398\/revisions\/24959"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media\/14321"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media?parent=14398"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_category?post=14398"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_tag?post=14398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}