{"id":14775,"date":"2022-05-20T12:14:33","date_gmt":"2022-05-20T12:14:33","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-micro-influencers-per-spontex-hand-protection\/"},"modified":"2023-06-26T09:14:49","modified_gmt":"2023-06-26T09:14:49","slug":"nano-micro-influencers-per-spontex-hand-protection","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/it\/project\/nano-micro-influencers-per-spontex-hand-protection\/","title":{"rendered":"Nano & Micro Influencer per Spontex"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16.0″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

NANO & MICRO INFLUENCER<\/p>\n

[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.16.0″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Case Study
<\/tt-underline>HAND PROTECTION SPONTEX<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”110px||18px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16.0″ _module_preset=”default” custom_margin=”-40px||||false|false” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16.0″ _module_preset=”default” text_font=”Roboto|500|||||||” text_font_size=”16px” header_font=”Roboto|900|||||||” header_font_size=”45px” header_2_font=”Roboto|900|||||||” header_2_font_size=”30px” global_colors_info=”{}”]<\/p>\n

\n
\n

All’inizio del 2022, Spontex<\/a> si \u00e8 affidata a noi per la seconda volta per riuscire a diffondere la voce sull’efficacia dei loro prodotti per la protezione delle mani in Italia. L’obiettivo era quello di aumentare notoriet\u00e0<\/strong> di tali prodotti attraverso contenuti autentici e qualitativi sui social media per generare buzz online.<\/p>\n

Abbiamo selezionato 500 ambassadors<\/strong><\/span> in target sulla nostra piattaforma TRND.it: compratori con potere decisionale, genitori e persone molto attente all’igiene dentro e fuori casa. Inoltre, il 100% utilizza quotidianamente il disinfettante per le mani.<\/p>\n

Ogni ambassador ha ricevuto un codice univoco per acquistare gratuitamente uno starter kit sull’e-shop Spontex e ha ricevuto i Guanti Pocket, la Mousse Disinfettante per le Mani e un codice sconto da condividere con amici e follower per aiutarli a diffondere la notizia, non solo online, ma anche offline. Alla fine della campagna, gli influencer hanno pubblicato 2.397 contenuti<\/strong> online con l’hashtag #InBuoneManiConSpontex, che hanno generato pi\u00f9 di 50K interazioni sui social media. Hanno inoltre raggiunto +69K contatti unici offline<\/strong> tramite raccomandazioni personali.<\/p>\n

Dopo l’esperienza, il 95,2% ha assicurato che consiglierebbe Spontex ad amici e conoscenti<\/strong><\/span>e l’86,5% ha dichiarato che acquisterebbe i prodotti dopo la campagna. Inoltre, l’87,4% si \u00e8 detto d’accordo sul fatto che i prodotti Spontex sono pi\u00f9 efficaci di quelli della concorrenza<\/strong>e ha dato un voto di 8,7\/10 ai prodotti Spontex.<\/p>\n<\/div>\n<\/div>\n

\n
\n
\n
\n

 <\/p>\n<\/div>\n<\/div>\n

Scorri in basso per scoprire gli risultati.<\/b><\/p>\n<\/div>\n<\/div>\n

[\/et_pb_text][et_pb_video src=”https:\/\/youtu.be\/tzYN45lGONU” _builder_version=”4.16.0″ _module_preset=”default” max_width=”90%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Fun Fact Section” _builder_version=”4.16″ background_color=”#252422″ custom_margin=”-126px|||||” custom_padding=”110px||50px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ admin_label=”Fun Fact” _builder_version=”4.16.0″ custom_margin=”|||” custom_padding=”60px||40px|||” animation_style=”zoom” animation_direction=”top” animation_intensity_zoom=”10%” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Nano & micro influencers” number=”500″ percent_sign=”off” _builder_version=”4.16.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Contenuti sui social media” number=”2.397″ percent_sign=”off” _builder_version=”4.16.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”impressioni potenziali online” number=”+3.4M” percent_sign=”off” _builder_version=”4.16.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” custom_margin=”|-10px||-10px|false|false” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Reach offline” number=”+69K” percent_sign=”off” _builder_version=”4.16.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” custom_margin=”||||false|false” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Referral del brand” number=”95.2″ _builder_version=”4.16.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”tt-black” _builder_version=”4.16″ _module_preset=”default” header_font=”Roboto|900|||||||” header_text_align=”center” header_font_size=”35px” global_colors_info=”{}”]<\/p>\n

CONDIVIDI SU<\/h1>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/www.linkedin.com\/” url_new_window=”on” button_text=”Linkedin” button_alignment=”center” _builder_version=”4.16″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”#FF4E00″ button_border_width=”8px” button_border_color=”#FF4E00″ button_border_radius=”0px” button_font=”Roboto|700|||||||” button_icon=”$||divi||400″ button_icon_color=”#ffffff” button_on_hover=”off” custom_margin=”-21px|||||” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Abbiamo aiutato Spontex a aumentare notoriet\u00e0 dei suoi prodotti attraverso contenuti autentici e qualitativi sui social media per generare buzz online.<\/p>\n","protected":false},"author":19,"featured_media":14765,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[246],"project_tag":[388,387,386,720,656,596,597],"class_list":["post-14775","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-personal-care-it","project_tag-case-study-it","project_tag-influencer-campaign-it","project_tag-influencer-marketing-it","project_tag-le-migliori-campagne-di-influencer","project_tag-micro-influencers-it","project_tag-nano-influencer-it-2","project_tag-the-best-influencers-marketing-campaign-examples-it"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t