{"id":20126,"date":"2023-02-08T08:12:41","date_gmt":"2023-02-08T08:12:41","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/campagna-di-influencer-nano-per-nur-die\/"},"modified":"2023-06-26T09:05:06","modified_gmt":"2023-06-26T09:05:06","slug":"campagna-di-influencer-nano-per-nur-die","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/it\/project\/campagna-di-influencer-nano-per-nur-die\/","title":{"rendered":"Nano influencer per NUR DIE"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#FF4E00&#8243; background_image=&#8221;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png&#8221; custom_padding=&#8221;67px|0px|67.1875px|0px|false|false&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;3%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16.0&#8243; text_font=&#8221;Roboto|500||on|||||&#8221; text_text_color=&#8221;#353740&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||19px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>NANO INFLUENCER<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;tt-white&#8221; _builder_version=&#8221;4.16.0&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;Roboto|900||on|||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;50px&#8221; header_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Case Study<br \/><tt-underline><\/tt-underline>NUR DIE<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Case Study Text&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;110px||18px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-50px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text quote_border_color=&#8221;#FF4E00&#8243; _builder_version=&#8221;4.16.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|500|||||||&#8221; text_font_size=&#8221;16px&#8221; quote_font=&#8221;Roboto|300|on||||||&#8221; header_font=&#8221;Roboto|900|||||||&#8221; header_font_size=&#8221;45px&#8221; header_2_font=&#8221;Roboto|900|||||||&#8221; header_2_font_size=&#8221;30px&#8221; custom_padding=&#8221;||4px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"item-padd-mob section-text text-block \">\n<div class=\"simple-text md\">\n<p><span style=\"font-size: 16px;\">Abbiamo coinvolto un gruppo di <a href=\"https:\/\/www.territory-influence.com\/why-do-brands-rely-on-collaboration-with-nano-influencers\/\" title=\"Perch\u00e9 i brand si affidano alla collaborazione con i nano-influencer?\">nano influencers<\/a> per far conoscere la nuova biancheria intima mestruale di <a href=\"https:\/\/www.nurdie.de\/\">NUR DIE<\/a>. L&#8217;obiettivo era informare sul prodotto mestruale alternativo e creare awareness online attraverso <a href=\"https:\/\/www.territory-influence.com\/why-ugc-is-important-and-other-questions-from-brands\/\" title=\"Perch\u00e9 l'UGC \u00e8 importante e altre domande dei brand\">contenuti generati dagli utenti<\/a> e <a href=\"https:\/\/www.territory-influence.com\/the-best-moments-to-start-a-ratings-reviews-campaign\/\" title=\"Il momento migliore per avviare una campagna di valutazioni e recensioni\">recensioni<\/a> autentiche per lo shop online.<\/span><\/p>\n<p><span><\/span><\/p>\n<h2><strong>Nano influencer per ottenere ratings e recensioni autentiche sui prodotti<\/strong><\/h2>\n<p>Abbiamo selezionato con cura 120 donne nano influencer tra 7.000 candidature. Le influencer reclutate hanno testato e valutato l&#8217;esperienza con la nuova biancheria intima mestruale di NUR DIE come alternativa sostenibile ad altri prodotti mestruali come assorbenti o tamponi.<\/p>\n<p>L&#8217;intimo mestruale NUR DIE \u00e8 disponibile in 2 diversi modelli, 4 taglie e offre 2 tipi di biancheria a seconda dell&#8217;intensit\u00e0 del flusso mestruale. Sono lavabili, riutilizzabili, offrono un grande comfort e prevengono le perdite per oltre 12 ore. Le nano influencer hanno ricevuto una confezione con biancheria intima mestruale della loro taglia individuale, ciascuna in 2 diversi design e tipi di flusso. <span style=\"font-size: 16px;\"><\/span><\/p>\n<h2><strong>9 donne su 10 raccomandano NUR DIE<\/strong><\/h2>\n<p>Grazie all&#8217;incredibile strategia di <a href=\"https:\/\/www.territory-influence.com\/it\/word-of-mouth\/\" title=\"Soluzione di Territory - WOM\">marketing WOM (Word of Mouth) <\/a>siamo riusciti a ottenere risultati sorprendenti in termini di impressions online e offline per la biancheria intima d&#8217;epoca. Attraverso la nostra campagna nano, siamo riusciti a convincere molte donne a utilizzare la nuova biancheria mestruale lanciata da NUR DIE.<\/p>\n<p>Abbiamo inoltre ricevuto un commento straordinario dai tester come questo:<\/p>\n<blockquote>\n<p><span style=\"font-size: 16px; font-style: italic;\">&#8220;Quello che voglio assolutamente sottolineare \u00e8 che grazie a questa biancheria intima ho vissuto il ciclo pi\u00f9 rilassante di sempre. Cosa volete di pi\u00f9?<\/span><\/p>\n<p>Mi piace indossarli sia di notte che di giorno. Li indosso preferibilmente con pantaloni pi\u00f9 larghi. \u00c8 semplicemente incredibile!&#8221; <span style=\"color: #ff4e00;\">~ inspo_liebe_ (nano influencer)<\/span><\/p>\n<\/blockquote>\n<p>Scopri i principali KPI scorrendo verso il basso.<\/p>\n<p><span style=\"font-size: 16px;\"><\/span><\/p>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2022\/10\/INT-NUR-DIE-Period-Underwear.mp4&#8243; src_webm=&#8221;https:\/\/youtu.be\/P4AwtDbrqas&#8221; image_src=&#8221;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-28-131009.png&#8221; _builder_version=&#8221;4.16.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Fun Fact Section&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#252422&#8243; custom_margin=&#8221;-126px|||||&#8221; custom_padding=&#8221;110px||50px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_5,1_5,1_5,1_5,1_5&#8243; admin_label=&#8221;Fun Fact&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;60px||40px|||&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;top&#8221; animation_intensity_zoom=&#8221;10%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_number_counter title=&#8221;Brand impressions&#8221; number=&#8221;+130K&#8221; percent_sign=&#8221;off&#8221; _builder_version=&#8221;4.16.0&#8243; title_font=&#8221;Roboto|700|||||||&#8221; title_text_color=&#8221;#ffffff&#8221; title_font_size=&#8221;18px&#8221; number_font=&#8221;Roboto|700|||||||&#8221; number_text_color=&#8221;#ffffff&#8221; number_font_size=&#8221;50px&#8221; number_line_height=&#8221;90px&#8221; animation_style=&#8221;zoom&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_number_counter title=&#8221;Reach offline&#8221; number=&#8221;13K&#8221; percent_sign=&#8221;off&#8221; _builder_version=&#8221;4.16.0&#8243; title_font=&#8221;Roboto|700|||||||&#8221; title_text_color=&#8221;#ffffff&#8221; title_font_size=&#8221;18px&#8221; number_font=&#8221;Roboto|700|||||||&#8221; number_text_color=&#8221;#ffffff&#8221; number_font_size=&#8221;50px&#8221; number_line_height=&#8221;90px&#8221; animation_style=&#8221;zoom&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_number_counter title=&#8221;Donne convinte del prodotto&#8221; number=&#8221;8\/10&#8243; percent_sign=&#8221;off&#8221; _builder_version=&#8221;4.16.0&#8243; title_font=&#8221;Roboto|700|||||||&#8221; title_text_color=&#8221;#ffffff&#8221; title_font_size=&#8221;18px&#8221; number_font=&#8221;Roboto|700|||||||&#8221; number_text_color=&#8221;#ffffff&#8221; number_font_size=&#8221;50px&#8221; number_line_height=&#8221;90px&#8221; animation_style=&#8221;zoom&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_number_counter title=&#8221;Donne consigliano il prodotto&#8221; number=&#8221;9\/10&#8243; percent_sign=&#8221;off&#8221; _builder_version=&#8221;4.16.0&#8243; title_font=&#8221;Roboto|700|||||||&#8221; title_text_color=&#8221;#ffffff&#8221; title_font_size=&#8221;18px&#8221; number_font=&#8221;Roboto|700|||||||&#8221; number_text_color=&#8221;#ffffff&#8221; number_font_size=&#8221;50px&#8221; number_line_height=&#8221;90px&#8221; animation_style=&#8221;zoom&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_number_counter title=&#8221;Purchase intention&#8221; number=&#8221;57&#8243; _builder_version=&#8221;4.16.0&#8243; title_font=&#8221;Roboto|700|||||||&#8221; title_text_color=&#8221;#ffffff&#8221; title_font_size=&#8221;18px&#8221; number_font=&#8221;Roboto|700|||||||&#8221; number_text_color=&#8221;#ffffff&#8221; number_font_size=&#8221;50px&#8221; number_line_height=&#8221;90px&#8221; animation_style=&#8221;zoom&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;tt-black&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Roboto|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;35px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1> CONDIVIDI SU<\/h1>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.linkedin.com\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Linkedin&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#FF4E00&#8243; button_border_width=&#8221;8px&#8221; button_border_color=&#8221;#FF4E00&#8243; button_border_radius=&#8221;0px&#8221; button_font=&#8221;Roboto|700|||||||&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; button_icon_color=&#8221;#ffffff&#8221; button_on_hover=&#8221;off&#8221; custom_margin=&#8221;-21px|||||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con una campagna di nano influencer abbiamo aumentato la awareness della nuova biancheria intima mestruale sostenibile di NUR DIE.<\/p>\n","protected":false},"author":19,"featured_media":18458,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[206,246],"project_tag":[388,387,386,598,720,596,597],"class_list":["post-20126","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-moda","project_category-personal-care-it","project_tag-case-study-it","project_tag-influencer-campaign-it","project_tag-influencer-marketing-it","project_tag-influencer-marketing-case-study-it","project_tag-le-migliori-campagne-di-influencer","project_tag-nano-influencer-it-2","project_tag-the-best-influencers-marketing-campaign-examples-it"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/20126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/comments?post=20126"}],"version-history":[{"count":12,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/20126\/revisions"}],"predecessor-version":[{"id":24941,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/20126\/revisions\/24941"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media\/18458"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media?parent=20126"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_category?post=20126"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_tag?post=20126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}