{"id":20126,"date":"2023-02-08T08:12:41","date_gmt":"2023-02-08T08:12:41","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/campagna-di-influencer-nano-per-nur-die\/"},"modified":"2023-06-26T09:05:06","modified_gmt":"2023-06-26T09:05:06","slug":"campagna-di-influencer-nano-per-nur-die","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/it\/project\/campagna-di-influencer-nano-per-nur-die\/","title":{"rendered":"Nano influencer per NUR DIE"},"content":{"rendered":"

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NANO INFLUENCER<\/p>\n

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Case Study
<\/tt-underline>NUR DIE<\/h1>\n

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Abbiamo coinvolto un gruppo di nano influencers<\/a> per far conoscere la nuova biancheria intima mestruale di NUR DIE<\/a>. L’obiettivo era informare sul prodotto mestruale alternativo e creare awareness online attraverso contenuti generati dagli utenti<\/a> e recensioni<\/a> autentiche per lo shop online.<\/span><\/p>\n

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Nano influencer per ottenere ratings e recensioni autentiche sui prodotti<\/strong><\/h2>\n

Abbiamo selezionato con cura 120 donne nano influencer tra 7.000 candidature. Le influencer reclutate hanno testato e valutato l’esperienza con la nuova biancheria intima mestruale di NUR DIE come alternativa sostenibile ad altri prodotti mestruali come assorbenti o tamponi.<\/p>\n

L’intimo mestruale NUR DIE \u00e8 disponibile in 2 diversi modelli, 4 taglie e offre 2 tipi di biancheria a seconda dell’intensit\u00e0 del flusso mestruale. Sono lavabili, riutilizzabili, offrono un grande comfort e prevengono le perdite per oltre 12 ore. Le nano influencer hanno ricevuto una confezione con biancheria intima mestruale della loro taglia individuale, ciascuna in 2 diversi design e tipi di flusso. <\/span><\/p>\n

9 donne su 10 raccomandano NUR DIE<\/strong><\/h2>\n

Grazie all’incredibile strategia di marketing WOM (Word of Mouth) <\/a>siamo riusciti a ottenere risultati sorprendenti in termini di impressions online e offline per la biancheria intima d’epoca. Attraverso la nostra campagna nano, siamo riusciti a convincere molte donne a utilizzare la nuova biancheria mestruale lanciata da NUR DIE.<\/p>\n

Abbiamo inoltre ricevuto un commento straordinario dai tester come questo:<\/p>\n

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“Quello che voglio assolutamente sottolineare \u00e8 che grazie a questa biancheria intima ho vissuto il ciclo pi\u00f9 rilassante di sempre. Cosa volete di pi\u00f9?<\/span><\/p>\n

Mi piace indossarli sia di notte che di giorno. Li indosso preferibilmente con pantaloni pi\u00f9 larghi. \u00c8 semplicemente incredibile!” ~ inspo_liebe_ (nano influencer)<\/span><\/p>\n<\/blockquote>\n

Scopri i principali KPI scorrendo verso il basso.<\/p>\n

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[\/et_pb_text][et_pb_video src=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2022\/10\/INT-NUR-DIE-Period-Underwear.mp4″ src_webm=”https:\/\/youtu.be\/P4AwtDbrqas” image_src=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2022\/10\/Screenshot-2022-10-28-131009.png” _builder_version=”4.16.0″ _module_preset=”default” max_width=”90%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Fun Fact Section” _builder_version=”4.16″ background_color=”#252422″ custom_margin=”-126px|||||” custom_padding=”110px||50px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ admin_label=”Fun Fact” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”60px||40px|||” animation_style=”zoom” animation_direction=”top” animation_intensity_zoom=”10%” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Brand impressions” number=”+130K” percent_sign=”off” _builder_version=”4.16.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Reach offline” number=”13K” percent_sign=”off” _builder_version=”4.16.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Donne convinte del prodotto” number=”8\/10″ percent_sign=”off” _builder_version=”4.16.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Donne consigliano il prodotto” number=”9\/10″ percent_sign=”off” _builder_version=”4.16.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Purchase intention” number=”57″ _builder_version=”4.16.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”tt-black” _builder_version=”4.16″ _module_preset=”default” header_font=”Roboto|900|||||||” header_text_align=”center” header_font_size=”35px” global_colors_info=”{}”]<\/p>\n

CONDIVIDI SU<\/h1>\n

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Con una campagna di nano influencer abbiamo aumentato la awareness della nuova biancheria intima mestruale sostenibile di NUR DIE.<\/p>\n","protected":false},"author":19,"featured_media":18458,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[206,246],"project_tag":[388,387,386,598,720,596,597],"class_list":["post-20126","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-moda","project_category-personal-care-it","project_tag-case-study-it","project_tag-influencer-campaign-it","project_tag-influencer-marketing-it","project_tag-influencer-marketing-case-study-it","project_tag-le-migliori-campagne-di-influencer","project_tag-nano-influencer-it-2","project_tag-the-best-influencers-marketing-campaign-examples-it"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t