{"id":21631,"date":"2023-04-11T07:51:15","date_gmt":"2023-04-11T07:51:15","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/micro-macro-influencer-per-hope\/"},"modified":"2023-06-22T10:03:37","modified_gmt":"2023-06-22T10:03:37","slug":"micro-macro-influencer-per-hope","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/it\/project\/micro-macro-influencer-per-hope\/","title":{"rendered":"Micro & Macro influencer per HOPE"},"content":{"rendered":"

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MACRO & MICRO INFLUENCER<\/p>\n

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Case Study
<\/tt-underline> PRODOTTI VEGANI HOPE<\/h1>\n

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Per il Veganuary 2023<\/a>, una challenge proposta a livello mondiale che consiste nel provare il veganismo per 31 giorni, abbiamo coinvolto 4 influencer in Germania per condividere diverse ricette con i prodotti vegani HOPE. L’obiettivo della campagna era quello di creare awareness e interesse per le nuove variet\u00e0 del brand.<\/p>\n

+6K like e +1400 post salvati sul profilo del brand<\/h2>\n

Abbiamo attivato 1 macro<\/strong> e 3 micro<\/strong> influencer<\/a>, raggiungendo un’audience totale di oltre 300K su Instagram. Per la campagna in totale sono state create 8 Instagram stories, 6 Instagram reels e 1 video TikTok, nei quali gli influencer hanno mostrato come hanno integrato i prodotti HOPE in maniera originale seguendo una dieta prevalentemente vegana.<\/p>\n

@jo.semola, @russianraclette, @chrisschimi and @lena_rmm hanno partecipato alla Veganuary Challenge, creando consapevolezza per i prodotti vegani. I reel su Instagram hanno raggiunto +239K visualizzazioni e il video su TikTok ha avuto +5K riproduzioni totali con oltre 500 interazioni. Gli influencer hanno creato diverse ricette, tra cui pizza, bruschetta, toast e bagel, nelle quali HOPE \u00e8 sempre stata al centro. Il contenuto era di alta qualit\u00e0 ed \u00e8 stato accolto molto bene dalla community.<\/p>\n

Andrea Stemmermann, Group Brand Activation Manager di HOPE<\/a>, ha dichiarato quanto segue al termine della campagna:<\/p>\n

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“Siamo molto molto soddisfatti della tonalit\u00e0 unica e spiritosa, in aggiunta al linguaggio visivo che TERRITORY ha creato per HOPE”.<\/span><\/p>\n<\/blockquote>\n

Scorri in basso per i risultati!<\/span><\/span><\/p>\n<\/div>\n<\/div>\n

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CONDIVIDI SU<\/strong><\/h1>\n

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