{"id":21647,"date":"2023-04-11T08:50:06","date_gmt":"2023-04-11T08:50:06","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-influencer-per-e-commerce-zalando\/"},"modified":"2023-06-22T10:23:53","modified_gmt":"2023-06-22T10:23:53","slug":"nano-influencer-per-e-commerce-zalando","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/it\/project\/nano-influencer-per-e-commerce-zalando\/","title":{"rendered":"Nano influencer per e-commerce Zalando"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.20.2″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

NANO INFLUENCER<\/p>\n

[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.20.2″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Case Study
\n<\/tt-underline>E-commerce Zalando<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”110px||18px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”-50px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text quote_border_color=”#FF4E00″ _builder_version=”4.20.2″ _module_preset=”default” text_font=”Roboto|500|||||||” text_font_size=”16px” quote_font=”Roboto|300|on||||||” header_font=”Roboto|900|||||||” header_font_size=”45px” header_2_font=”Roboto|900|||||||” header_2_font_size=”30px” custom_padding=”||4px|||” global_colors_info=”{}”]<\/p>\n

\n
\n

A<\/span>bbi<\/span>a<\/span>mo <\/span>a<\/span>iut<\/span>a<\/span>to Z<\/a><\/span>a<\/span>l<\/span>a<\/span><\/a>ndo<\/a>, un e-commerce di <\/span>a<\/span>bbigli<\/span>a<\/span>mento e <\/span>a<\/span>ccessori, <\/span>a<\/span>d <\/span>a<\/span>ument<\/span>a<\/span>re l<\/span>a<\/span> propri<\/span>a<\/span> <\/span>a<\/span>w<\/span>a<\/span>reness in It<\/span>a<\/span>li<\/span>a<\/span><\/strong> e <\/span>a<\/span> spingere le <\/span>prove<\/span> dei prodotti <\/span><\/strong>tr<\/span>a<\/span> i potenzi<\/span>a<\/span>li consum<\/span>a<\/span>tor<\/span>i <\/span>a<\/span>l fine di convertire i n<\/span>a<\/span>vi<\/span>g<\/span>a<\/span>tori del web e gli <\/span>a<\/span>cquirenti offline in <\/span>a<\/span>cquirenti online. Volev<\/span>a<\/span>mo <\/span>a<\/span>nche r<\/strong><\/span>a<\/span><\/strong>ccogliere preziosi insights<\/strong>\u00a0d<\/span>a<\/span>i potenzi<\/span>a<\/span>li consum<\/span>a<\/span>tori sulle possibili b<\/span>a<\/span>rriere <\/span>a<\/span>ll’<\/span>a<\/span>cquisto.<\/span><\/span>\u00a0<\/span><\/p>\n

Il p<\/span>a<\/span>ss<\/span>a<\/span>p<\/span>a<\/span>rol<\/span>a<\/span> come str<\/span>a<\/span>te<\/span>gi<\/span>a<\/span> effic<\/span>a<\/span>ce per <\/span>a<\/span>ument<\/span>a<\/span>re l<\/span>a<\/span> <\/span>a<\/span>w<\/span>a<\/span>reness del br<\/span>a<\/span>nd<\/span><\/span>\u00a0<\/span><\/strong><\/h2>\n

<\/span><\/strong><\/p>\n

Poi <\/span>a<\/span>bbi<\/span>a<\/span>mo selezion<\/span>a<\/span>to un te<\/span>a<\/span>m di 5.000 <\/strong><\/span><\/span>n<\/span>a<\/span>no influencer<\/span><\/span><\/a><\/strong> che non er<\/span>a<\/span>no utenti di Z<\/span>a<\/span>l<\/span>a<\/span><\/strong>ndo<\/strong>, di et\u00e0 compres<\/span>a<\/span> tr<\/span>a<\/span> i 18 e i 50 <\/span>a<\/span>nni, 60% donne e 40% uomini. Li <\/span>a<\/span>bbi<\/span>a<\/span>mo educ<\/span>a<\/span>ti <\/span>a<\/span>ll<\/span>a<\/span> convenienz<\/span>a<\/span> dello shopping online e li <\/span>a<\/span>bbi<\/span>a<\/span>mo tr<\/span>a<\/span>sform<\/span>a<\/span>ti in br<\/span>a<\/span>nd <\/span>a<\/span>mb<\/span>a<\/span>ss<\/span>a<\/span>dor <\/span>a<\/span>ttr<\/span>a<\/span>verso un intenso di<\/span>a<\/span>logo 1:1. <\/span>A<\/span>bbi<\/span>a<\/span>mo sfrutt<\/span>a<\/span>to l’effetto positivo delle r<\/span>a<\/span>ccom<\/span>a<\/span>nd<\/span>a<\/span>zioni person<\/span>a<\/span>li.<\/span><\/span>\u00a0<\/span><\/p>\n

A<\/span>bbi<\/span>a<\/span>mo sfrutt<\/span>a<\/span>to l’effetto positivo delle r<\/span>a<\/span>ccom<\/span>a<\/span>nd<\/span>a<\/span>zioni person<\/span>a<\/span>li e del p<\/span>a<\/span>ss<\/span>a<\/span>p<\/span>a<\/span>rol<\/span>a<\/span> credibile per <\/span>a<\/span>ttiv<\/span>a<\/span>re nuove registr<\/span>a<\/span>zioni <\/span>a<\/span><\/strong>l negozio online<\/strong>. D<\/span>a<\/span>to che uno degli obietti<\/span>vi<\/span> princip<\/span>a<\/span>li er<\/span>a<\/span> <\/span>a<\/span>nche quello di guid<\/span>a<\/span>re il processo di <\/span>a<\/span>cquisto <\/span>a<\/span>lt<\/span>a<\/span>mente mir<\/span>a<\/span>to, gli <\/span>a<\/span>mb<\/span>a<\/span>ss<\/span>a<\/span>dor h<\/span>a<\/span>nno ricevuto un <\/span>buono<\/span> <\/span>a<\/span>cquisto online d<\/span>a<\/span> 25 euro per loro stessi e un <\/span>buono<\/span> sconto del 20% d<\/span>a<\/span> condi<\/span>vi<\/span>dere con <\/span>a<\/span>mici e f<\/span>a<\/span>mili<\/span>a<\/span>ri che non <\/span>a<\/span>vev<\/span>a<\/span>no <\/span>a<\/span>ncor<\/span>a<\/span> f<\/span>a<\/span>tto <\/span>a<\/span>cquisti su Z<\/span>a<\/span>l<\/span>a<\/span>ndo.<\/span><\/span>\u00a0<\/span><\/p>\n

+50K insights provenienti da un sondaggio tra consumatori<\/strong><\/h2>\n

<\/strong><\/p>\n

A<\/span>bbi<\/span>a<\/span>mo <\/span>a<\/span>nche r<\/span>a<\/span>ccolto preziosi insights sui consum<\/strong><\/span>a<\/span><\/strong>tori<\/strong> che h<\/span>a<\/span>nno <\/span>a<\/span>iut<\/span>a<\/span>to Z<\/span>a<\/span>l<\/span>a<\/span>ndo <\/span>a<\/span> identific<\/span>a<\/span>re le possibili b<\/span>a<\/span>rriere <\/span>a<\/span>ll’<\/span>a<\/span>cquisto, i punti di forz<\/span>a<\/span> e le opportunit\u00e0 per il suo negozio online d<\/span>a<\/span> p<\/span>a<\/span>rte del suo gruppo t<\/span>a<\/span>rget. In tot<\/span>a<\/span>le, 51.724 p<\/strong><\/span>a<\/span>rtecip<\/span>a<\/span>nti <\/span>a<\/span>l sond<\/span>a<\/span>ggio h<\/span>a<\/span>nno fornito insights e feedb<\/span>a<\/span>ck, tr<\/span>a<\/span>sform<\/span>a<\/span>ndosi in un’import<\/span>a<\/span>nte fonte di d<\/span>a<\/span>ti e conoscenze sui consum<\/span>a<\/span><\/strong>tori<\/strong>. I princip<\/span>a<\/span>li ost<\/span>a<\/span>coli <\/span>a<\/span>ll’<\/span>a<\/span>cquisto sono st<\/span>a<\/span>ti le preoccup<\/span>a<\/span>zioni rel<\/span>a<\/span>tive <\/span>a<\/span>ll<\/span>a<\/span> t<\/span>a<\/span>gli<\/span>a<\/span> e <\/span>a<\/span>ll<\/span>a<\/span> corrett<\/span>a<\/span> vestibilit\u00e0 dei c<\/span>a<\/span>pi di <\/span>a<\/span>bbigli<\/span>a<\/span>mento, nonch\u00e9 l<\/span>a<\/span> m<\/span>a<\/span>nc<\/span>a<\/span>t<\/span>a<\/span> possibilit\u00e0 di tocc<\/span>a<\/span>re i c<\/span>a<\/span>pi.<\/span><\/span>\u00a0<\/span><\/p>\n

\n

“Conoscere i nostri clienti e i potenzi<\/span>a<\/span>li clienti \u00e8 l<\/span>a<\/span> nostr<\/span>a<\/span> priorit\u00e0. C<\/span>a<\/span>pire le re<\/span>a<\/span>li esigenze dei consum<\/span>a<\/span>tori ci permette di miglior<\/span>a<\/span>re cost<\/span>a<\/span>ntemente i nostri ser<\/span>vi<\/span>zi e le nostre offerte: \u00e8 per questo motivo che si<\/span>a<\/span>mo p<\/span>a<\/span>rticol<\/span>a<\/span>rmente soddisf<\/span>a<\/span>tti dell<\/span>a<\/span> c<\/span>a<\/span>mp<\/span>a<\/span>gn<\/span>a<\/span>. \u00c8 st<\/span>a<\/span>t<\/span>a<\/span> un<\/span>a<\/span> coll<\/span>a<\/span>bor<\/span>a<\/span>zione di successo che ci h<\/span>a<\/span> <\/span>a<\/span>iut<\/span>a<\/span>to non solo <\/span>a<\/span> ottenere preziosi feedb<\/span>a<\/span>ck, m<\/span>a<\/span> <\/span>a<\/span>nche <\/span>a<\/span> r<\/span>a<\/span>ggiungere nuo<\/span>vi<\/span> consum<\/span>a<\/span>tori <\/span>a<\/span>ttr<\/span>a<\/span>verso un effic<\/span>a<\/span>ce p<\/span>a<\/span>ss<\/span>a<\/span>p<\/span>a<\/span>rol<\/span>a<\/span>” <\/span>– Lucia Ciarambino, Local Brand Manager, Zalando<\/span><\/p>\n<\/blockquote>\n

 <\/p>\n

Scopri i principali KPI scorrendo verso il basso<\/p>\n

<\/span><\/p>\n<\/div>\n<\/div>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/03\/Zalando-Case-Study.jpg” alt=”UGCs Zalando’s campaign” title_text=”Zalando Case Study” _builder_version=”4.20.2″ _module_preset=”default” max_width=”75%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Fun Fact Section” _builder_version=”4.16″ background_color=”#252422″ custom_margin=”-126px|||||” custom_padding=”110px||50px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ admin_label=”Fun Fact” _builder_version=”4.20.2″ custom_margin=”|||” custom_padding=”60px||40px|||” animation_style=”zoom” animation_direction=”top” animation_intensity_zoom=”10%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Nuove registrazioni su Zalando” number=”10.212″ percent_sign=”off” _builder_version=”4.20.2″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Partecipanti al sondaggio di insight” number=”51.724″ percent_sign=”off” _builder_version=”4.20.2″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”tt-black” _builder_version=”4.16″ _module_preset=”default” header_font=”Roboto|900|||||||” header_text_align=”center” header_font_size=”35px” global_colors_info=”{}”]<\/p>\n

CONDIVIDI SU<\/h1>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/www.linkedin.com\/” url_new_window=”on” button_text=”Linkedin” button_alignment=”center” _builder_version=”4.16″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”#FF4E00″ button_border_width=”8px” button_border_color=”#FF4E00″ button_border_radius=”0px” button_font=”Roboto|700|||||||” button_icon=”$||divi||400″ button_icon_color=”#ffffff” button_on_hover=”off” custom_margin=”-21px|||||” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Abbiamo aiutato Zalando ad aumentare la propria awareness e a condurre prove di prodotto tra i potenziali consumatori per convertirli in acquirenti online. <\/p>\n","protected":false},"author":19,"featured_media":21016,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[210],"project_tag":[390,388,393,387,545,389,546],"class_list":["post-21647","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-ecommerce-it","project_tag-best-nano-influencer-campaign-it","project_tag-case-study-it","project_tag-e-commerce-it","project_tag-influencer-campaign-it","project_tag-influencer-marketing-it-2","project_tag-nano-influencer-it","project_tag-online-sales-it"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/21647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/comments?post=21647"}],"version-history":[{"count":13,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/21647\/revisions"}],"predecessor-version":[{"id":24758,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/21647\/revisions\/24758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media\/21016"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media?parent=21647"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_category?post=21647"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_tag?post=21647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

Il progetto dell<\/span>a<\/span> c<\/span>a<\/span>mp<\/span>a<\/span>gn<\/span>a<\/span> s<\/span>vi<\/span>lupp<\/span>a<\/span>t<\/span>a<\/span> d<\/span>a<\/span> TERRITORY Influence \u00e8 p<\/span>a<\/span>rtito d<\/span>a<\/span> un sond<\/span>a<\/span>ggio completo per r<\/span>a<\/span>ccogliere un<\/span>a<\/span> qu<\/span>a<\/span>ntit\u00e0 m<\/span>a<\/span>ssicci<\/span>a<\/span> di d<\/span>a<\/span>ti sui consum<\/span>a<\/span>tori. Il sond<\/span>a<\/span>ggio comprendev<\/span>a<\/span> dom<\/span>a<\/span>nde su <\/span>a<\/span>rgomenti rel<\/span>a<\/span>ti<\/span>vi<\/span> <\/span>a<\/span>llo shopping online ed er<\/span>a<\/span> <\/span>a<\/span>perto <\/span>a<\/span> tutt<\/span>a<\/span> l<\/span>a<\/span> community it<\/span>a<\/span>li<\/span>a<\/span>n<\/span>a<\/span> di trnd.it.<\/a><\/span><\/span>\u00a0<\/span><\/a><\/span><\/p>\n