{"id":22413,"date":"2023-05-03T08:56:32","date_gmt":"2023-05-03T08:56:32","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/micro-macro-influencers-per-netatmo\/"},"modified":"2023-06-22T09:57:54","modified_gmt":"2023-06-22T09:57:54","slug":"micro-macro-influencers-per-netatmo","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/it\/project\/micro-macro-influencers-per-netatmo\/","title":{"rendered":"Micro & Macro Influencers per Netatmo"},"content":{"rendered":"

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MACRO & MICRO INFLUENCER<\/p>\n

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Case Study
<\/tt-underline>NETATMO SMART HOME<\/h1>\n

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In Germania abbiamo attivato 4 influencer per generare awareness per il brand di smart home Netatmo<\/a> e i suoi principali prodotti.<\/strong> I contenuti dovevano generare engagement nelle loro comunit\u00e0. Inoltre, dovevano spiegare il funzionamento dei prodotti e come utilizzarli. Si sono concentrati sulle telecamere interne ed esterne, sulla stazione meteorologica comprensiva di un sensore di pioggia e sui termostati per il riscaldamento. <\/span><\/p>\n

Contenuti umoristici per promuovere i dispositivi elettronici<\/h2>\n

Abbiamo scelto 4 influencer<\/a> uomini che si occupano di vita familiare, casa e giardino o tecnologia. Insieme hanno un pubblico di 539.000 follower su Instagram, dove hanno pubblicato 8 storie, 2 post 2 reel. Oltre ai principali fatti sui prodotti, i contenuti avevano sempre una trama che incoraggiava le comunit\u00e0 a interagire.<\/p>\n

Abbiamo ottenuto una grande visibilit\u00e0 per il brand. I contenuti umoristici sono stati molto apprezzati e hanno avuto un engagement rate superiore alla media.<\/strong> Anche a distanza di mesi uno dei reel continua a guadagnare sempre pi\u00f9 visualizzazioni. Il link nelle storie \u00e8 stato un ottimo motore di traffico e ha mostrato l’alto livello di interesse delle comunit\u00e0.<\/p>\n

Il responsabile delle acquisizioni di Netatmo ha dichiarato quanto segue dopo la campagna:<\/p>\n

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“\u00c8 stato un vero piacere lavorare con Territory. L’intero processo di selezione degli influencer proposti e di approvazione dei loro contenuti funziona molto bene con la loro piattaforma. I risultati della campagna sono stati molto positivi e hanno aumentato la nostra brand awareness.<\/span>” <\/em>Edouard Charpentier, Head of Acquisition, NETATMO<\/strong><\/span><\/p>\n

 <\/p>\n<\/blockquote>\n

Scorri in basso per scoprire i principali KPI della campagna!<\/p>\n

<\/span><\/p>\n<\/div>\n<\/div>\n

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CONDIVIDI SU<\/h1>\n

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