{"id":23464,"date":"2023-06-06T10:03:02","date_gmt":"2023-06-06T10:03:02","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/micro-influencer-per-i-cioccolatini-vegani-schogetten\/"},"modified":"2023-06-22T09:28:43","modified_gmt":"2023-06-22T09:28:43","slug":"micro-influencer-per-i-cioccolatini-vegani-schogetten","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/it\/project\/micro-influencer-per-i-cioccolatini-vegani-schogetten\/","title":{"rendered":"Micro Influencer per Schogetten"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16.0″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

MICRO INFLUENCER<\/p>\n

[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.16″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Case Study
<\/tt-underline>\u00a0cioccolatini vegani Schogetten\u00a0<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”110px||0px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16.0″ _module_preset=”default” text_font=”Roboto|500|||||||” text_font_size=”16px” header_font=”Roboto|900|||||||” header_font_size=”45px” header_2_font=”Roboto|900|||||||” header_2_font_size=”30px” custom_padding=”0px|||||” global_colors_info=”{}”]<\/p>\n

\n
\n
\n
\n

Nel 2022 abbiamo lanciato una campagna di micro-influencer<\/a> per attirare l’attenzione e creare consapevolezza sulla nuova edizione vegana dei cioccolatini Schogetten<\/a>.<\/p>\n

7 micro influencer sono stati in grado di raggiungere un pubblico di 517k persone<\/h2>\n

Abbiamo selezionato 3 influencer di lifestyle e 4 di pasticceria per ispirare i loro follower su Instagram e abbiamo inserito i cioccolatini vegani Schogetten nei post e nelle storie. Dovevano creare il loro momento personale con Schogetten o una ricetta particolare.<\/p>\n

La narrazione autentica e l’integrazione dello store online di Schogetten come link swipe-up hanno ottenuto ottimi risultati. Sono stati pubblicati 7 post su Instagram e 14 storie, con circa 1400 persone che hanno salvato i contenuti come ispirazione per ricette future. \u00c8 stato raggiunto un pubblico totale di oltre 517.000 persone e sono state ottenute oltre 490.000 impressioni.<\/p>\n<\/div>\n<\/div>\n

\n
\n

<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”||2px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2022\/08\/INT-Ludwig-Schokolade-Schogetten-Vegan-1.mp4″ _builder_version=”4.16.0″ _module_preset=”default” max_width=”86%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Fun Fact Section” _builder_version=”4.16″ background_color=”#252422″ custom_margin=”-80px|||||” custom_padding=”110px||50px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ admin_label=”Fun Fact” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”60px||40px|||” animation_style=”zoom” animation_direction=”top” animation_intensity_zoom=”10%” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Contenuti sui Social Media” number=”21″ percent_sign=”off” _builder_version=”4.16.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Pubblico” number=”517k” percent_sign=”off” _builder_version=”4.16.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Impressioni totali” number=”490k” percent_sign=”off” _builder_version=”4.16.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Engagement Rate” number=”7.5%” percent_sign=”off” _builder_version=”4.16.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”tt-black” _builder_version=”4.16″ _module_preset=”default” header_font=”Roboto|900|||||||” header_text_align=”center” header_font_size=”35px” global_colors_info=”{}”]<\/p>\n

<\/tt-underline> CONDIVIDI SU<\/h1>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/www.linkedin.com\/” url_new_window=”on” button_text=”Linkedin” button_alignment=”center” _builder_version=”4.16″ _module_preset=”default” custom_button=”on” button_bg_color=”#FF4E00″ button_border_width=”8px” button_border_color=”#FF4E00″ button_border_radius=”0px” button_font=”Roboto|700|||||||” button_icon=”$||divi||400″ button_icon_color=”#ffffff” button_on_hover=”off” background_layout=”dark” custom_margin=”-21px|||||” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Scopri la nostra campagna di micro influencer per attirare l\u2019attenzione e creare consapevolezza sulla nuova edizione vegana dei cioccolatini Schogetten.<\/p>\n","protected":false},"author":28,"featured_media":16655,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[204],"project_tag":[781,387,386,598,780,782],"class_list":["post-23464","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-it","project_tag-best-marketing-campaign","project_tag-influencer-campaign-it","project_tag-influencer-marketing-it","project_tag-influencer-marketing-case-study-it","project_tag-microinfluencer","project_tag-miglior-campagna-di-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t