{"id":23468,"date":"2023-06-06T10:17:40","date_gmt":"2023-06-06T10:17:40","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/macro-influencer-per-cupra\/"},"modified":"2023-06-22T08:51:20","modified_gmt":"2023-06-22T08:51:20","slug":"macro-influencer-per-cupra","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/it\/project\/macro-influencer-per-cupra\/","title":{"rendered":"Macro Influencer per Cupra"},"content":{"rendered":"

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MACRO INFLUENCER<\/p>\n

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Case Study
\n<\/tt-underline>CUPRA \u201cPEDRALBES FESTIVAL\u201d<\/h1>\n

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Nel luglio 2022 abbiamo accettato la sfida di aiutare Cupra, leader nella tecnologia automobilistica d’avanguardia, a far conoscere il concerto di beneficenza<\/strong> della cantante britannica Joss Stone al Festival di Pedralbes, sponsorizzato da CUPRA.<\/strong><\/span> La somma raccolta con i biglietti del concerto \u00e8 stata donata alla Fondazione Fighting Infections del Dr. Bonaventura Clotet, un’organizzazione leader nella prevenzione, diagnosi e cura delle malattie infettive.<\/p>\n

1 Macro Influencer, 293k impressioni organiche<\/strong><\/h3>\n

La nostra strategia<\/a> comprendeva l’aumento della awareness online<\/strong> del concerto di beneficenza attraverso i social media, l’incremento dell’engagement della community<\/strong> e l’indirizzamento del traffico<\/strong> verso la pagina di vendita dei biglietti per generare conversioni.<\/p>\n

A tal fine, abbiamo attivato un macro influencer della categoria lifestyle, con notoriet\u00e0, rilevanza e una maggioranza di follower a Barcellona, la citt\u00e0 in cui si \u00e8 tenuto il concerto. Il creatore di contenuti @holacuore<\/span><\/a> ha pubblicato sul suo profilo Instagram 6 storie (2 prima del concerto e 4 durante) ma anche un post in-feed che menziona il brand (@cupra_esp) e la fondazione (@fundaciolluita).<\/p>\n

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Scorri in basso per vedere i risultati!<\/b><\/p>\n<\/div>\n<\/div>\n

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CONDIVIDI SU<\/h1>\n

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Nel luglio 2022 abbiamo aiutato Cupra a far conoscere il concerto di beneficenza della cantante Joss Stone al Festival di Pedralbes, sponsorizzato dal brand<\/p>\n","protected":false},"author":19,"featured_media":16166,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[212],"project_tag":[388,387,386,598,720,597],"class_list":["post-23468","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-automotive-it","project_tag-case-study-it","project_tag-influencer-campaign-it","project_tag-influencer-marketing-it","project_tag-influencer-marketing-case-study-it","project_tag-le-migliori-campagne-di-influencer","project_tag-the-best-influencers-marketing-campaign-examples-it"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/23468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/comments?post=23468"}],"version-history":[{"count":4,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/23468\/revisions"}],"predecessor-version":[{"id":24696,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/23468\/revisions\/24696"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media\/16166"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media?parent=23468"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_category?post=23468"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_tag?post=23468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}