{"id":23470,"date":"2023-06-06T10:26:12","date_gmt":"2023-06-06T10:26:12","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/macro-star-influencer-per-lor-barista\/"},"modified":"2023-06-22T08:45:44","modified_gmt":"2023-06-22T08:45:44","slug":"macro-star-influencer-per-lor-barista","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/it\/project\/macro-star-influencer-per-lor-barista\/","title":{"rendered":"Macro & Star Influencer per L’OR"},"content":{"rendered":"

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ATTIVAZIONE DI MACRO & STAR INFLUENCER<\/p>\n

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Case Study
<\/tt-underline>L’OR BARISTA<\/h1>\n

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In Francia, abbiamo aiutato L’OR Barista<\/a> a raggiungere i suoi obiettivi: awareness e visibilit\u00e0 online per il brand e i suoi prodotti e educazione dei consumatori sulle specificit\u00e0 delle capsule e sui consigli di utilizzo\/consumo. Abbiamo mobilitato una squadra di 34 Influencer Macro & Star<\/a> di Instagram, TikTok e Pinterest per un programma di 5 mesi intorno al concetto creativo de “I 5 sensi”. Ognuno di loro ha un senso da illustrare con contenuti video utilizzando gli hashtag ufficiali della campagna: #LORBarista #MesSensEnEveil.<\/p>\n

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Il Social Boost ha aumentato la portata organica di 4,4 milioni di impressioni.<\/h2>\n

La squadra ha ricevuto un box premium a casa per vivere l’esperienza L’OR. Aprendola, hanno trovato: una macchina da caff\u00e8 L’OR Barista Sublime, l’intera gamma di capsule L’OR e L’OR XXL, 2 tazze da caff\u00e8 e un biglietto di benvenuto. Il concetto creativo della campagna ha sicuramente aiutato i creatori a generare Reel & Storie di qualit\u00e0 su diversi canali. Inoltre, abbiamo attivato un Ad-Boosting su 5 contenuti per massimizzare i risultati della campagna e la visibilit\u00e0 dei prodotti. Le impressioni sono passate da 8M a 12,4M su Instagram!<\/p>\n

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<\/tt-underline> CONDIVIDI SU<\/h1>\n

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Abbiamo aiutato L\u2019OR Barista con: awareness e visibilit\u00e0 online per il brand e i suoi prodotti, educazione dei consumatori sulle capsule e consigli di utilizzo <\/p>\n","protected":false},"author":19,"featured_media":16843,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[204],"project_tag":[388,387,386,598,720,594,869,597],"class_list":["post-23470","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-it","project_tag-case-study-it","project_tag-influencer-campaign-it","project_tag-influencer-marketing-it","project_tag-influencer-marketing-case-study-it","project_tag-le-migliori-campagne-di-influencer","project_tag-macro-influencer-it","project_tag-star-influencer-2","project_tag-the-best-influencers-marketing-campaign-examples-it"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t