{"id":23708,"date":"2023-06-12T08:23:30","date_gmt":"2023-06-12T08:23:30","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/macro-influencer-per-ey-law\/"},"modified":"2023-06-22T08:30:45","modified_gmt":"2023-06-22T08:30:45","slug":"macro-influencer-per-ey-law","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/it\/project\/macro-influencer-per-ey-law\/","title":{"rendered":"Macro Influencer per EY Law"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#FF4E00&#8243; background_image=&#8221;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png&#8221; custom_padding=&#8221;67px|0px|67.1875px|0px|false|false&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;3%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.20.2&#8243; text_font=&#8221;Roboto|500||on|||||&#8221; text_text_color=&#8221;#353740&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||19px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>MACRO INFLUENCER<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;tt-white&#8221; _builder_version=&#8221;4.20.2&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;Roboto|900||on|||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;50px&#8221; header_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Case Study<br \/><tt-underline><\/tt-underline>EY LAW employer branding<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Case Study Text&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;110px||18px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-50px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text quote_border_color=&#8221;#FF4E00&#8243; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|500|||||||&#8221; text_font_size=&#8221;16px&#8221; quote_font=&#8221;Roboto|300|on||||||&#8221; header_font=&#8221;Roboto|900|||||||&#8221; header_font_size=&#8221;45px&#8221; header_2_font=&#8221;Roboto|900|||||||&#8221; header_2_font_size=&#8221;30px&#8221; custom_padding=&#8221;||4px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"item-padd-mob section-text text-block \">\n<div class=\"simple-text md\">\n<p>Come ottenere nuovi candidati in modo migliore che collaborando con un giovane Influencer che mostra tutto in modo interessante sui social media? Ecco perch\u00e9 la societ\u00e0 <a href=\"https:\/\/www.ey.com\/en_gl\" target=\"_blank\" rel=\"noopener\">Ernst &amp; Young<\/a> ha collaborato con noi in Germania <strong>per aumentare l&#8217;awareness<\/strong> del brand. Una campagna di influencer \u00e8 il modo perfetto per <strong>valorizzare l&#8217;azienda come datore di lavoro dinamico, moderno e innovativo.<\/strong><\/p>\n<h2>Chi \u00e8 Ernst &amp; Young?<\/h2>\n<p>EY \u00e8 una societ\u00e0 di servizi professionali leader a livello mondiale, che offre servizi di consulenza, revisione contabile e fiscali alle imprese di tutto il mondo. Aiutano le aziende a gestire le finanze, a rispettare le normative e a prendere decisioni strategiche per la crescita. Uno dei loro dipartimenti \u00e8 EY Law. Offrono un&#8217;ampia gamma di assistenza legale alle imprese.<\/p>\n<p>Per raggiungere i nostri obiettivi abbiamo collaborato con la <a href=\"https:\/\/www.territory-influence.com\/it\/quale-influencer-si-adatta-meglio-ai-tuoi-obiettivi-di-branding\/\">macro influencer<\/a> <a href=\"https:\/\/www.instagram.com\/louisa.laureen\/\" target=\"_blank\" rel=\"noopener\">Louisa Laureen<\/a>, giovane studentessa di legge. \u00c8 stata invitata nella sede di Amburgo e ha mostrato alla comunit\u00e0 il dietro le quinte del dipartimento. Ha pubblicato diversi contenuti su Instagram e TikTok per mostrare una panoramica pi\u00f9 ampia della vita aziendale quotidiana. Un vantaggio per l&#8217;account dell&#8217;azienda: ha pubblicato il contenuto su Instagram con l&#8217;<strong>opzione Co-Creation<\/strong>, ora il contenuto \u00e8 anche sul <a href=\"https:\/\/www.instagram.com\/ey_germany\/\" target=\"_blank\" rel=\"noopener\">profilo di EY<\/a>.<\/p>\n<h2>Le persone hanno apprezzato gli approfondimenti quotidiani sul business!<\/h2>\n<p>Con oltre 264K impressioni su <a href=\"https:\/\/www.tiktok.com\/@louisalaureen\" target=\"_blank\" rel=\"noopener\">TikTok<\/a> e Instagram (compresi i Reel e le Stories) abbiamo ottenuto un&#8217;elevata visibilit\u00e0 per EY Law. Particolarmente degno di nota \u00e8 il feedback positivo che la influencer ha ricevuto dalla sua comunit\u00e0. Nei commenti, la comunit\u00e0 ha richiesto ulteriori approfondimenti. Mentre il contenuto ha ottenuto un totale di +6K Mi Piace e 240 commenti, 45 persone hanno anche salvato i post. Il tasso di interazione su TikTok \u00e8 stato notevolmente alto, pari al 6,1%. Louisa ha anche aggiunto un link per ulteriori informazioni sull&#8217;azienda e 479 persone hanno cliccato su di esso.<\/p>\n<p>Dopo la campagna il cliente era molto soddisfatto dei risultati:<\/p>\n<blockquote>\n<p>La campagna di influencer con TERRITORY ci ha aiutato a mostrare la vita quotidiana dell&#8217;azienda. Dividendo i contenuti su Instagram e TikTok, la comunit\u00e0 ha ottenuto un&#8217;ampia visione dell&#8217;ufficio EY e l&#8217;interesse \u00e8 aumentato notevolmente. Lo si vede soprattutto dai numerosi commenti positivi. <span style=\"color: #ff6600;\">&#8211; Katharina Isselhard, Senior Employer Branding Specialist , EY<\/span><\/p>\n<\/blockquote>\n<\/div>\n<div class=\"simple-text md\">\n<p>Scorri in basso per scoprire i KPI.<\/p>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/05\/EN-Case-Study-EY-1.mp4&#8243; image_src=&#8221;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/05\/Cover-Image.png&#8221; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Fun Fact Section&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#252422&#8243; custom_margin=&#8221;-126px|||||&#8221; custom_padding=&#8221;110px||50px|||&#8221; 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number=&#8221;+100K&#8221; percent_sign=&#8221;off&#8221; _builder_version=&#8221;4.20.2&#8243; title_font=&#8221;Roboto|700|||||||&#8221; title_text_color=&#8221;#ffffff&#8221; title_font_size=&#8221;18px&#8221; number_font=&#8221;Roboto|700|||||||&#8221; number_text_color=&#8221;#ffffff&#8221; number_font_size=&#8221;50px&#8221; number_line_height=&#8221;90px&#8221; animation_style=&#8221;zoom&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_number_counter title=&#8221;Link Click (organici)&#8221; number=&#8221;479&#8243; percent_sign=&#8221;off&#8221; _builder_version=&#8221;4.20.2&#8243; title_font=&#8221;Roboto|700|||||||&#8221; title_text_color=&#8221;#ffffff&#8221; title_font_size=&#8221;18px&#8221; number_font=&#8221;Roboto|700|||||||&#8221; number_text_color=&#8221;#ffffff&#8221; 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header_font_size=&#8221;35px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1> CONDIVIDI SU<\/h1>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.linkedin.com\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Linkedin&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#FF4E00&#8243; button_border_width=&#8221;8px&#8221; button_border_color=&#8221;#FF4E00&#8243; button_border_radius=&#8221;0px&#8221; button_font=&#8221;Roboto|700|||||||&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; button_icon_color=&#8221;#ffffff&#8221; button_on_hover=&#8221;off&#8221; custom_margin=&#8221;-21px|||||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Louisa Laureen \u00e8 stata invitata nella sede di Amburgo di EY Law per mostrare alla sua comunit\u00e0 la vita quotidiana del dipartimento di EY Law.<\/p>\n","protected":false},"author":46,"featured_media":23013,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[710,211],"project_tag":[712,713,387,386,598,711],"class_list":["post-23708","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-employer-branding-it","project_category-servizio","project_tag-employer-branding-it","project_tag-ernst-young-it","project_tag-influencer-campaign-it","project_tag-influencer-marketing-it","project_tag-influencer-marketing-case-study-it","project_tag-macro-influencer-it-2"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/23708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/comments?post=23708"}],"version-history":[{"count":7,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/23708\/revisions"}],"predecessor-version":[{"id":24663,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/23708\/revisions\/24663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media\/23013"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media?parent=23708"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_category?post=23708"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_tag?post=23708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}