{"id":23792,"date":"2023-06-12T11:47:33","date_gmt":"2023-06-12T11:47:33","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-micro-macro-influencer-per-bepanthenderma\/"},"modified":"2023-06-22T08:25:07","modified_gmt":"2023-06-22T08:25:07","slug":"nano-micro-macro-influencer-per-bepanthenderma","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/it\/project\/nano-micro-macro-influencer-per-bepanthenderma\/","title":{"rendered":"Nano, Micro & Macro per BepanthenDerma"},"content":{"rendered":"

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ATTIVAZIONE DI NANO, MICRO & MACRO INFLUENCER<\/p>\n

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Case Study
<\/tt-underline>BEPANTHENDERMA<\/h1>\n

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Lanciato nel 2021, il brand cosmetico BepanthenDerma<\/a> offre una gamma di prodotti per il corpo con oltre il 90% di ingredienti naturali. La gamma Sensicontrol di BepanthenDerma offre una soluzione completa per una pelle sana, morbida e liscia.
In Francia, abbiamo recentemente lanciato una campagna di influencer marketing volta ad aumentare la visibilit\u00e0 online del brand, a educare i consumatori all’uso corretto del prodotto e a reclutare nuovi clienti incoraggiandoli a incorporare BepanthenDerma nella loro routine idratante quotidiana.<\/p>\n

Il mix perfetto di influencer per raggiungere gli obiettivi<\/strong><\/p>\n

Per garantire il successo di questa campagna, abbiamo selezionato con cura 1000 nano influencer non retribuiti tra 10.000 candidature all’interno della nostra comunit\u00e0 TRND<\/a>. Queste influencer erano esclusivamente donne di et\u00e0 compresa tra i 25 e i 49 anni che acquistavano regolarmente prodotti in farmacie e negozi. Abbiamo scelto specificamente persone con pelle da secca a molto secca e che avessero anche una preferenza per i prodotti naturali. Per tutta la durata del progetto, li abbiamo coinvolti attraverso un meccanismo di formazione e dialogo continuo.<\/p>\n

Abbiamo inoltre selezionato 2 macro influencer (@cindypoum<\/a> e @babychoufamily.fr<\/a>) che avevano un seguito consistente, compreso tra 150K e 500K, e 3 micro influencer (@theprettyyusmu<\/a>, @chloegsl<\/a> e @only_cathy<\/a>) che avevano tra 20K e 50K follower. Queste influencer sono specializzate nella creazione di contenuti di lifestyle e bellezza, perfettamente in linea con i valori e l’immagine del brand. Erano entusiaste di mettere in evidenza il brand e di mostrare i vantaggi del prodotto.<\/p>\n

Dopo alcune settimane di utilizzo del prodotto e di acquisizione di competenze, le influencer hanno condiviso le loro esperienze positive con amici e familiari attraverso il passaparola. Inoltre, hanno creato 1.721 risorse visive riutilizzabili per il brand sui social media. Alla fine della campagna, erano pienamente convinte dell’efficacia del prodotto, con il 97% che ne confermava la USP e il 94% che esprimeva l’intenzione di riacquistarlo.<\/strong><\/p>\n

“Questo prodotto \u00e8 stato incredibilmente efficace ed \u00e8 stato apprezzato da tutti i membri della mia famiglia. A differenza di altre creme, non lascia una sgradevole sensazione di unto sulla pelle dopo l’applicazione. In soli tre giorni ha idratato la mia pelle alla perfezione. Ha persino salvato i gomiti e il viso dagli effetti del freddo. Lo consiglio vivamente a chiunque soffra di pelle secca “.<\/em><\/p>\n

Il nostro team di influencer retribuiti, da parte loro, ha creato contenuti di alta qualit\u00e0 che sono stati promossi su Instagram attraverso 5 Reel e 5 Storie ciascuno. Il risultato \u00e8 stato un totale di 525.000 impressioni e un engagement rate del 3,8%.<\/strong><\/p>\n

Scorri verso il basso per verificare altri KPI sulla campagna e clicca qui<\/a> per scoprire altri casi di studio.<\/p>\n

 <\/p>\n<\/div>\n<\/div>\n

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CONDIVIDI SU<\/h1>\n

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TERRITORY Influence ha potenziato la awareness del prodotto per BepanthenDerma in Francia utilizzando un mix di nano, micro e macro influencer.<\/p>\n","protected":false},"author":19,"featured_media":22238,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[246],"project_tag":[387,386,598,594,656,596,597],"class_list":["post-23792","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-personal-care-it","project_tag-influencer-campaign-it","project_tag-influencer-marketing-it","project_tag-influencer-marketing-case-study-it","project_tag-macro-influencer-it","project_tag-micro-influencers-it","project_tag-nano-influencer-it-2","project_tag-the-best-influencers-marketing-campaign-examples-it"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/23792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/comments?post=23792"}],"version-history":[{"count":4,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/23792\/revisions"}],"predecessor-version":[{"id":24647,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/23792\/revisions\/24647"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media\/22238"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media?parent=23792"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_category?post=23792"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_tag?post=23792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}