{"id":23813,"date":"2023-06-13T07:44:17","date_gmt":"2023-06-13T07:44:17","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-micro-influencer-per-caprice-des-anges\/"},"modified":"2023-06-22T08:23:28","modified_gmt":"2023-06-22T08:23:28","slug":"nano-micro-influencer-per-caprice-des-anges","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/it\/project\/nano-micro-influencer-per-caprice-des-anges\/","title":{"rendered":"Nano & Micro per Caprice des Anges"},"content":{"rendered":"

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ATTIVAZIONE DI NANO & MICRO INFLUENCER<\/p>\n

[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.16″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Case Study
<\/tt-underline> CAPRICE DES ANGES<\/h1>\n

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In Francia, abbiamo aiutato il noto brand Caprice des Dieux<\/a> a promuovere “Caprice des Anges”, un prodotto specifico della sua linea. L’obiettivo era quello di incoraggiare la promozione di questo prodotto, meno conosciuto di quello iconico del brand. L’obiettivo era anche educare i consumatori sui diversi modi di gustare questo formaggio e reclutare nuovi consumatori.<\/p>\n

1,1<\/strong>00 NANO E MICRO INFLUENCER AMANTI DEL FORMAGGIO<\/strong><\/h2>\n

Per questa campagna abbiamo selezionato 1.000 nano e 100 micro influencer. Il 95% di loro erano donne, che amavano mangiare il formaggio, soprattutto quello fresco. E l’80% di loro ha confermato di consumare formaggi di brand concorrenti.<\/p>\n

Tutti hanno ricevuto una scatola con dettagli sul brand e sul prodotto, con coupon da condividere e utilizzare offline. Nell’arco di due settimane, hanno avuto l’opportunit\u00e0 di assaggiare il “Caprice des Anges” in diversi modi: sia spalmato che affettato. \u00c8 stato chiesto loro di condividere la loro esperienza con la loro community online sui social media e con i loro parenti.
Il prodotto ha ricevuto una risposta molto positiva, con buone recensioni e un tasso di raccomandazione del 94%. L’85% degli influencer ha inoltre dichiarato che avrebbe acquistato il formaggio dopo la campagna.<\/p>\n

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Diaboloflo : ” Ho apprezzato questo formaggio leggero e delizioso. Si taglia facilmente e mi piace la confezione. Un formaggio molto buono, lo consiglio vivamente! “<\/p>\n<\/blockquote>\n

Alla fine del progetto, “Caprice des Anges” ha ottenuto un punteggio di 4,5\/5 e 4,6\/5 per il brand.<\/p>\n

Scorri verso il basso per ottenere ulteriori risultati o vedi qui<\/a> per controllare le nostre ultime campagne di marketing.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n

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<\/tt-underline> CONDIVIDI SU<\/h1>\n

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Scopri la campagna di influencer marketing e i KPI che hanno aiutato il brand francese Caprice des Dieux a promuovere il suo prodotto.<\/p>\n","protected":false},"author":19,"featured_media":19934,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[204],"project_tag":[387,386,598,720,656,596,731],"class_list":["post-23813","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-it","project_tag-influencer-campaign-it","project_tag-influencer-marketing-it","project_tag-influencer-marketing-case-study-it","project_tag-le-migliori-campagne-di-influencer","project_tag-micro-influencers-it","project_tag-nano-influencer-it-2","project_tag-settore-food-beverage"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/23813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/comments?post=23813"}],"version-history":[{"count":9,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/23813\/revisions"}],"predecessor-version":[{"id":24642,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/23813\/revisions\/24642"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media\/19934"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media?parent=23813"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_category?post=23813"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_tag?post=23813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}