{"id":23839,"date":"2023-06-13T11:51:59","date_gmt":"2023-06-13T11:51:59","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-e-micro-influencer-per-marie-morin\/"},"modified":"2023-06-16T08:46:54","modified_gmt":"2023-06-16T08:46:54","slug":"nano-e-micro-influencer-per-marie-morin","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/it\/project\/nano-e-micro-influencer-per-marie-morin\/","title":{"rendered":"Nano e Micro influencer per Marie Morin"},"content":{"rendered":"

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ATTIVAZIONE DI NANO & MICRO INFLUENCER<\/p>\n

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Case Study
<\/tt-underline> MARIE MORIN CREMA AL CIOCCOLATO<\/h1>\n

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Cosa c’\u00e8 di meglio del cioccolato e della ricetta di famiglia? Il brand francese Marie Morin<\/a> \u00e8 riuscito a combinare entrambe le cose con la sua gamma di dessert al cioccolato. Per aiutare Marie Morin a promuovere la sua ricetta tradizionale fatta con amore e prodotti regionali, il nostro team francese ha creato una campagna di influencer marketing incentrata sull’esperienza del prodotto, sulla brand awareness e sull’educazione dei consumatori.<\/p>\n

500<\/strong> NANO E MICRO INFLUENCER AMANTI DEL CIOCCOLATO<\/strong><\/h2>\n

Per questa campagna abbiamo selezionato 400 nano influencer e 100 micro influencer (con pi\u00f9 di 1000 follower su Instagram). Tutti erano genitori, il 46% aveva pi\u00f9 di un figlio di et\u00e0 compresa tra i 3 e i 12 anni. Tutti fanno la spesa nei negozi al dettaglio, dove vengono distribuiti i prodotti Marie Morin, e acquistano regolarmente la crema al cioccolato, il 77% anche qualche volta alla settimana.
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Hanno ricevuto un pacchetto di benvenuto con buoni sconto e volantini educativi. Durante l’esperienza, hanno ricevuto alcune newsletter che li hanno guidati e ispirati a creare contenuti sui social media attraverso sfide divertenti.<\/p>\n

Dopo alcune settimane di test del prodotto, il cioccolato morbido e generoso ha conquistato il cuore degli influencer. Le creme al cioccolato fondente e al latte sono state molto apprezzate con il 97% di raccomandazioni e un’intenzione di acquisto minima del 79%.
I nuovi consumatori sono stati reclutati grazie all’esperienza del prodotto e all’educazione fornita durante la campagna. I contenuti degli influencer sui social media hanno superato l’obiettivo con oltre 1,1 milioni di impressioni online!<\/p>\n

Scorri verso il basso per verificare altri KPI sulla campagna e clicca qui<\/a> per scoprire altri casi di studio.<\/p>\n<\/div>\n<\/div>\n

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<\/tt-underline> CONDIVIDI SU<\/strong><\/h2>\n

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Scopri come abbiamo aiutato Marie Morin a promuovere i suoi dessert al cioccolato con una campagna di nano e micro influencer <\/p>\n","protected":false},"author":19,"featured_media":21207,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[204],"project_tag":[387,386,598,720,656,596,731,597],"class_list":["post-23839","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-it","project_tag-influencer-campaign-it","project_tag-influencer-marketing-it","project_tag-influencer-marketing-case-study-it","project_tag-le-migliori-campagne-di-influencer","project_tag-micro-influencers-it","project_tag-nano-influencer-it-2","project_tag-settore-food-beverage","project_tag-the-best-influencers-marketing-campaign-examples-it"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/23839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/comments?post=23839"}],"version-history":[{"count":4,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/23839\/revisions"}],"predecessor-version":[{"id":24024,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/23839\/revisions\/24024"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media\/21207"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media?parent=23839"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_category?post=23839"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_tag?post=23839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}