{"id":28474,"date":"2023-09-04T13:44:53","date_gmt":"2023-09-04T13:44:53","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/micro-influencer-per-garnier\/"},"modified":"2023-09-04T13:44:55","modified_gmt":"2023-09-04T13:44:55","slug":"micro-influencer-per-garnier","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/it\/project\/micro-influencer-per-garnier\/","title":{"rendered":"Micro Influencer per Garnier"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

MICRO INFLUENCER<\/p>\n

[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.16″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Case Study
<\/tt-underline> Acqua Micellare Garnier<\/h1>\n

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Quest’anno, in occasione del mese dell’orgoglio, Garnier ha lanciato la sua acqua micellare detergente con un nuovo design: la bandiera arcobaleno. Volevano intensificare la loro alleanza e lanciare un messaggio forte su uno dei loro prodotti pi\u00f9 venduti.<\/p>\n

Per far conoscere il prodotto a tema CSD, volevano girare uno spot pubblicitario. La nostra missione era trovare gli influencer perfetti che rappresentassero l’orgoglio nel miglior modo possibile. Per selezionare le migliori dovevamo trovare la corrispondenza perfetta con la missione di Garnier, che \u00e8 “celebrare TUTTI i tipi di pelle, includendo TUTTI I GENERI, TUTTE LE ETNIE, TUTTE LE ET\u00c0 E TUTTI GLI ORIENTAMENTI SESSUALI”. <\/p>\n

 <\/p>\n<\/div>\n

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Il match perfetto con gli influencer giusti<\/h2>\n<\/div>\n
Abbiamo scelto Paula, Antony e Nardos per questa campagna. Fanno parte della comunit\u00e0 LGBTQI+. La loro precedente esperienza davanti a una telecamera professionale era perfetta per questo tipo di creazione di contenuti. Antony \u00e8 un ballerino professionista, Paula ha partecipato allo show televisivo “Prince Charming” e Nardos lavora come modella. <\/div>\n
<\/div>\n
Lo slogan della campagna era “REMOVE YOUR MAKEUP NOT YOUR PRIDE” e il video \u00e8 stato pubblicato su TikTok, Pinterest e su tutte le piattaforme di social media di Meta.<\/div>\n
<\/div>\n
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Qui puoi dare un’occhiata allo spot pubblicitario creato:<\/p>\n

<\/span><\/p>\n<\/div>\n<\/div>\n

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<\/tt-underline> CONDIVIDI SU<\/h1>\n

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Garnier ha lanciato la sua acqua micellare detergente in un nuovo design proprio durante il mese dedicato al pride. Per sensibilizzare l’opinione pubblica abbiamo selezionato degli influencer che hanno partecipato a uno spot pubblicitario pubblicato sui social media.<\/p>\n","protected":false},"author":46,"featured_media":27403,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[205],"project_tag":[1226,1224,387,386,598,1225,656],"class_list":["post-28474","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-it","project_tag-acqua-micellare","project_tag-garnier-it","project_tag-influencer-campaign-it","project_tag-influencer-marketing-it","project_tag-influencer-marketing-case-study-it","project_tag-mese-del-pride","project_tag-micro-influencers-it"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/28474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/comments?post=28474"}],"version-history":[{"count":2,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/28474\/revisions"}],"predecessor-version":[{"id":28476,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/28474\/revisions\/28476"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media\/27403"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media?parent=28474"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_category?post=28474"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_tag?post=28474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}