{"id":29153,"date":"2024-07-02T01:22:31","date_gmt":"2024-07-02T01:22:31","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-influencer-per-ultradolce-by-garnier\/"},"modified":"2024-07-02T10:18:26","modified_gmt":"2024-07-02T10:18:26","slug":"nano-influencer-per-ultradolce-by-garnier","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/it\/project\/nano-influencer-per-ultradolce-by-garnier\/","title":{"rendered":"Nano Influencers per Garnier Ultradolce Carbone Magnetico"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

NANO INFLUENCER<\/p>\n

[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.21.0″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Case study
\n<\/tt-underline>GARNIER ULTRADOLCE CARBONE MAGNETICO<\/h1>\n

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All’inizio del 2023, abbiamo iniziato una collaborazione con Garnier<\/a> per amplificare l\u2019awareness e aumentare l’engagement dei consumatori per la loro gamma di prodotti per capelli Ultradolce Carbone Magnetico nel mercato italiano. La gamma comprendeva una routine completa di cura dei capelli di 4 SKU: shampoo, balsamo, maschera e shampoo solido, tutti progettati per rimuovere efficacemente le impurit\u00e0 fornendo allo stesso tempo un’idratazione profonda ai capelli secchi.<\/p>\n

180 nano influencers hanno provato i 4 prodotti Garnier Ultradolce Carbone Magnetico<\/strong><\/h2>\n

Per questo progetto, abbiamo sfruttato il potere dell’influencer marketing, selezionando 180 nano influencers dalla nostra community di consumatori TRND,<\/a> tutte donne che incorporano regolarmente shampoo e maschera per capelli nella loro routine di cura dei capelli. Queste influencers, che sono diventate esperte del brand Garnier, hanno svolto un ruolo cruciale nel promuovere la campagna.<\/p>\n

2 gruppi di ambassadors per raggiungere gli obiettivi di Garnier<\/strong><\/h2>\n

Il team di influencers \u00e8 stato diviso in due gruppi per un approccio strategico. Al primo gruppo \u00e8 stato fornito il kit di cura dei capelli a casa e incaricato di generare contenuti autentici e di alta qualit\u00e0 sui social media per creare rumore online. Il secondo gruppo ha acquistato il prodotto e ha avuto la responsabilit\u00e0 di scrivere valutazioni e recensioni convincenti sulla pagina del prodotto su Amazon, cos\u00ec come di generare contenuti generati dagli utenti (UGC) sui social media. A entrambi i gruppi \u00e8 stato chiesto di evidenziare i benefici dei prodotti in tutti i contenuti creati.<\/p>\n

Contenuti e recensioni eccezionali per educare e coinvolgere i consumatori italiani<\/strong><\/h2>\n

Gli ambassadors<\/a> hanno sottolineato gli effetti purificanti e idratanti duraturi ed efficaci del prodotto nei loro contenuti condivisi su Instagram e TikTok. In totale, hanno pubblicato 284 pezzi di contenuto, che hanno contribuito a oltre 2,9M di potenziali impresioni sui social media. Concentrandosi su TikTok, i 119 video pubblicati hanno ottenuto 1,4M di impresioni. Inoltre, Garnier ha ricevuto risultati impressionanti su Amazon, con 80 recensioni positive e un punteggio complessivo di 4.1\/5.<\/span><\/p>\n

\n

\u201cHanno un profumo molto buono e i capelli rimangono puliti per pi\u00f9 di 2 giorni per tutte quelle persone, che come me, hanno la pelle grassa e le punte secche. Dopo un paio di utilizzi posso dire che il prodotto \u00e8 davvero buono e lo raccomando.\u201d – <\/i> Recensione di Nano influencer su Amazon<\/span><\/p>\n<\/blockquote>\n

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\n CONDIVIDI SU<\/strong>
\n <\/h2>\n

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Abbiamo collaborato con Garnier per amplificare l’awareness e aumentare il coinvolgimento dei consumatori per la gamma di prodotti per capelli Ultradolce Carbone Magnetico in Italia. <\/p>\n","protected":false},"author":19,"featured_media":28945,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[205],"project_tag":[388,387,386,598,596,389],"class_list":["post-29153","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-it","project_tag-case-study-it","project_tag-influencer-campaign-it","project_tag-influencer-marketing-it","project_tag-influencer-marketing-case-study-it","project_tag-nano-influencer-it-2","project_tag-nano-influencer-it"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/29153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/comments?post=29153"}],"version-history":[{"count":12,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/29153\/revisions"}],"predecessor-version":[{"id":38054,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/29153\/revisions\/38054"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media\/28945"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media?parent=29153"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_category?post=29153"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_tag?post=29153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}