{"id":33839,"date":"2024-02-29T10:56:06","date_gmt":"2024-02-29T10:56:06","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-micro-influencers-per-metagenics\/"},"modified":"2024-02-29T11:18:47","modified_gmt":"2024-02-29T11:18:47","slug":"nano-micro-influencers-per-metagenics","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/it\/project\/nano-micro-influencers-per-metagenics\/","title":{"rendered":"Nano &amp; Micro Influencers per Metagenics"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#FF4E00&#8243; background_image=&#8221;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png&#8221; custom_padding=&#8221;67px|0px|67.1875px|0px|false|false&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;3%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; text_font=&#8221;Roboto|500||on|||||&#8221; text_text_color=&#8221;#353740&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||19px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>NANO &amp; MICRO INFLUENCER<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;tt-white&#8221; _builder_version=&#8221;4.21.0&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;Roboto|900||on|||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;50px&#8221; header_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Case Study<br \/><tt-underline><\/tt-underline>VITAMINA D PER METAGENICS<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Case Study Text&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;110px||18px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-50px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text quote_border_color=&#8221;#FF4E00&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|500|||||||&#8221; text_font_size=&#8221;16px&#8221; quote_font=&#8221;Roboto|300|on||||||&#8221; header_font=&#8221;Roboto|900|||||||&#8221; header_font_size=&#8221;45px&#8221; header_2_font=&#8221;Roboto|900|||||||&#8221; header_2_font_size=&#8221;30px&#8221; custom_padding=&#8221;||4px|||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div class=\"item-padd-mob section-text text-block \">\n<p><a href=\"https:\/\/www.metagenics.it\/it_IT\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Metagenics <\/span><\/a><span data-contrast=\"auto\"> guida la produzione globale di micronutrizione di alta qualit\u00e0, concentrata sulla promozione di vite pi\u00f9 sane e felici con prodotti supportati dalla scienza e formulati con i migliori ingredienti in dosi ottimali. <\/span><span data-ccp-props=\"{\" 201341983=\"\" :0=\"\" 335551550=\"\" :6=\"\" 335551620=\"\" 335559739=\"\" 335559740=\"\" :259=\"\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">A met\u00e0 del 2023, ci siamo associati a loro per presentare la loro nuova gamma di vitamina D, <\/span><a href=\"https:\/\/www.metagenics.it\/it_IT\/i-nostri-prodotti\/vitamina-d-400-u-i-v006v007\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Vitamina D 400<\/span><\/a><span data-contrast=\"auto\"> e <\/span><a href=\"https:\/\/www.metagenics.it\/it_IT\/vitamina-d-2000-u-i-v004v004\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Vitamina D 2000<\/span><\/a> <span data-contrast=\"auto\">che contribuiscono al corretto funzionamento del sistema immunitario e mantengono ossa forti. <\/span><b><span data-contrast=\"auto\">Per promuovere il consumo di prodotti di micronutrizione, \u00e8 cruciale educare il pubblico target del brand sui benefici dell&#8217;introduzione delle vitamine nella loro dieta quotidiana.<\/span><\/b><span data-ccp-props=\"{\" 201341983=\"\" :0=\"\" 335551550=\"\" :6=\"\" 335551620=\"\" 335559739=\"\" 335559740=\"\" :259=\"\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">L&#8217;obiettivo era aumentare el awareness del brand Metagenics nella categoria altamente competitiva della vitamina D in modo che i consumatori la scegliessero su tutte le altre opzioni presenti sul mercato.<\/span><span data-ccp-props=\"{\" 201341983=\"\" :0=\"\" 335551550=\"\" :6=\"\" 335551620=\"\" 335559739=\"\" 335559740=\"\" :259=\"\"> <\/span><\/p>\n<p><span data-ccp-props=\"{\" 201341983=\"\" :0=\"\" 335551550=\"\" :6=\"\" 335551620=\"\" 335559739=\"\" 335559740=\"\" :259=\"\"><\/span><\/p>\n<p><span data-ccp-props=\"{\" 201341983=\"\" :0=\"\" 335551550=\"\" :6=\"\" 335551620=\"\" 335559739=\"\" 335559740=\"\" :259=\"\"><\/span><\/p>\n<\/div>\n<div class=\"item-padd-mob section-text text-block \">\n<div class=\"simple-text md\">\n<h2><strong><span><span data-contrast=\"auto\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW112734291 BCX8\"><span class=\"NormalTextRun SCXW112734291 BCX8\">Abbiamo selezionato influencer che si prendono cura della propria salute per aiutarci a raggiungere gli <\/span><span class=\"NormalTextRun SCXW112734291 BCX8\">obiettivi<\/span><\/span><\/span><\/strong><\/h2>\n<p><span data-contrast=\"auto\">Metagenics mirava a raggiungere uomini e donne, dai 25 ai 60 anni, che conducono uno stile di vita attivo e si preoccupano della propria salute. Pertanto, abbiamo ideato una campagna di influencer marketing per la quale abbiamo selezionato 200 nano influencer attraverso la nostra community <\/span><a href=\"https:\/\/www.trnd.com\/it\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">trnd.it<\/span><\/a><span data-contrast=\"auto\"> che soddisfacevano i requisiti del brand Il 20% di loro ha dichiarato di seguire una dieta completamente equilibrata e il 70% ha detto di condurre uno stile di vita sano, con alcune deviazioni. Tutti i partecipanti hanno preso o attualmente prendono vitamina D a un certo punto della loro vita, ma solo il 10% ha utilizzato il brand Metagenics.<\/span><span data-ccp-props=\"{\" 201341983=\"\" :0=\"\" 335551550=\"\" :6=\"\" 335551620=\"\" 335559739=\"\" 335559740=\"\" :259=\"\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Inoltre, per potenziare il raggiungimento della campagna, abbiamo selezionato 2 micro paid influencer che prestavano particolare attenzione alla propria salute, uno con un profilo orientato alla famiglia e un altro focalizzato sullo stile di vita. Una volta formato il team di ambassadors, \u00e8 stato loro inviato un pacchetto con la vitamina D, insieme a tutte le informazioni sulle caratteristiche del prodotto e su come utilizzarlo nella vita quotidiana.<\/span><span data-ccp-props=\"{\" 201341983=\"\" :0=\"\" 335551550=\"\" :6=\"\" 335551620=\"\" 335559739=\"\" 335559740=\"\" :259=\"\"> <\/span><\/p>\n<p><span data-ccp-props=\"{\" 201341983=\"\" :0=\"\" 335551550=\"\" :6=\"\" 335551620=\"\" 335559739=\"\" 335559740=\"\" :259=\"\"><\/span><\/p>\n<h2><strong><span class=\"NormalTextRun SCXW170594469 BCX8\">Pi\u00f9 di 4<\/span><span class=\"NormalTextRun SCXW170594469 BCX8\">,<\/span><span class=\"NormalTextRun SCXW170594469 BCX8\">5 milioni di impression sui social media<\/span><\/strong><\/h2>\n<p><span data-contrast=\"auto\">Dopo aver provato le vitamine, i nano influencer hanno pubblicato 325 <\/span><a href=\"https:\/\/www.territory-influence.com\/why-ugc-is-essential-for-your-e-commerce-journey-2024\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">UGC <\/span><\/a><span data-contrast=\"auto\"> sui social media che hanno ottenuto +540k impressions organiche. Siamo riusciti ad ampliare l&#8217;impatto della campagna grazie ai micro influencer che hanno ottenuto +3,6M di impression incrementali tra i risultati organici e il potenziamento dei paid media che ha amplificato i loro contenuti.<\/span><span data-ccp-props=\"{\" 201341983=\"\" :0=\"\" 335551550=\"\" :6=\"\" 335551620=\"\" 335559739=\"\" 335559740=\"\" :259=\"\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Gli ambassadors erano molto soddisfatti del prodotto, valutandolo 9,8\/10. Inoltre, il 100% dei partecipanti ha dichiarato che avrebbe raccomandato la Vitamina D di Metagenics ai loro amici, familiari e conoscenti. Questo si \u00e8 riflettuto nelle 105 reviews positive ottenute dal brand su e-farma e 1000farmacie:<\/span><span data-ccp-props=\"{\" 201341983=\"\" :0=\"\" 335551550=\"\" :6=\"\" 335551620=\"\" 335559739=\"\" 335559740=\"\" :259=\"\"> <\/span><\/p>\n<blockquote>\n<p><em><span data-contrast=\"auto\" xml:lang=\"EN-US\" lang=\"EN-US\" class=\"TextRun SCXW55449862 BCX8\"><span class=\"NormalTextRun SCXW55449862 BCX8\">&#8220;Pratico ed efficace: la comodit\u00e0 di avere un unico prodotto per tutta la famiglia. Naturale, dal sapore gradevole e facile da assumere nella sua forma granulare.&#8221; &#8211; <span style=\"color: #ff6600;\">nano <\/span><\/span><span class=\"NormalTextRun SCXW55449862 BCX8\" style=\"color: #ff6600;\">influencer<\/span><\/span><\/em><\/p>\n<\/blockquote>\n<blockquote>\n<p><em>&#8220;<\/em><i><span data-contrast=\"auto\">Integratore di supporto quotidiano efficace per rafforzare e difendere il corpo naturalmente. Lo consiglio anche perch\u00e9 \u00e8 molto pratico, facile da prendere e ha un buon sapore&#8230; ha davvero superato tutte le aspettative!!!&#8221; &#8211; <span style=\"color: #ff6600;\">nano influencer<\/span><\/span><\/i><\/p>\n<\/blockquote>\n<p><i><span data-contrast=\"auto\"><\/span><\/i><\/p>\n<p>Scorri in basso per scoprire i KPI.<\/p>\n<p><span style=\"font-size: 16px;\"><\/span><\/p>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/youtu.be\/OaERLt_XG_0&#8243; src_webm=&#8221;https:\/\/youtu.be\/OaERLt_XG_0&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;80%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221; src__hover_enabled=&#8221;off|desktop&#8221; src_webm__hover_enabled=&#8221;off|desktop&#8221;][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Fun Fact Section&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#252422&#8243; custom_margin=&#8221;-126px|||||&#8221; custom_padding=&#8221;110px||50px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; admin_label=&#8221;Fun Fact&#8221; _builder_version=&#8221;4.21.0&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;60px||40px|||&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;top&#8221; animation_intensity_zoom=&#8221;10%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_number_counter title=&#8221;Impressioni totali&#8221; number=&#8221;+4.5M&#8221; percent_sign=&#8221;off&#8221; _builder_version=&#8221;4.21.0&#8243; title_font=&#8221;Roboto|700|||||||&#8221; title_text_color=&#8221;#ffffff&#8221; title_font_size=&#8221;18px&#8221; number_font=&#8221;Roboto|700|||||||&#8221; number_text_color=&#8221;#ffffff&#8221; 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global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_number_counter title=&#8221;Valutazione del prodotto&#8221; number=&#8221;9.8\/10&#8243; percent_sign=&#8221;off&#8221; _builder_version=&#8221;4.21.0&#8243; title_font=&#8221;Roboto|700|||||||&#8221; title_text_color=&#8221;#ffffff&#8221; title_font_size=&#8221;18px&#8221; number_font=&#8221;Roboto|700|||||||&#8221; number_text_color=&#8221;#ffffff&#8221; number_font_size=&#8221;50px&#8221; number_line_height=&#8221;90px&#8221; animation_style=&#8221;zoom&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_number_counter title=&#8221;Raccomandazione del brand&#8221; number=&#8221;100&#8243; _builder_version=&#8221;4.21.0&#8243; title_font=&#8221;Roboto|700|||||||&#8221; title_text_color=&#8221;#ffffff&#8221; 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url_new_window=&#8221;on&#8221; button_text=&#8221;Linkedin&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#FF4E00&#8243; button_border_width=&#8221;8px&#8221; button_border_color=&#8221;#FF4E00&#8243; button_border_radius=&#8221;0px&#8221; button_font=&#8221;Roboto|700|||||||&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; button_icon_color=&#8221;#ffffff&#8221; button_on_hover=&#8221;off&#8221; custom_margin=&#8221;-21px|||||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nel 2023, abbiamo collaborato con Metagenics per aumentare la notoriet\u00e0 del brand della loro nuova gamma di vitamine D in una categoria altamente competitiva in Italia. <\/p>\n","protected":false},"author":19,"featured_media":33822,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[207],"project_tag":[388,719,598,720,656,596,597],"class_list":["post-33839","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-salute","project_tag-case-study-it","project_tag-influencer-it","project_tag-influencer-marketing-case-study-it","project_tag-le-migliori-campagne-di-influencer","project_tag-micro-influencers-it","project_tag-nano-influencer-it-2","project_tag-the-best-influencers-marketing-campaign-examples-it"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/33839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/comments?post=33839"}],"version-history":[{"count":7,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/33839\/revisions"}],"predecessor-version":[{"id":33849,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/33839\/revisions\/33849"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media\/33822"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media?parent=33839"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_category?post=33839"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_tag?post=33839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}