{"id":34405,"date":"2024-03-19T16:07:56","date_gmt":"2024-03-19T16:07:56","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-micro-macro-influencers-per-apetina\/"},"modified":"2024-04-05T09:53:10","modified_gmt":"2024-04-05T09:53:10","slug":"nano-micro-macro-influencers-per-apetina","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/it\/project\/nano-micro-macro-influencers-per-apetina\/","title":{"rendered":"Nano, Micro & Macro Influencers per Apetina"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

NANO, MICRO & MACRO INFLUENCERS<\/p>\n

[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.21.0″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Case Study
\n<\/tt-underline>APETINA DI ARLA FOODS<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”110px||18px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”-50px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text quote_border_color=”#FF4E00″ _builder_version=”4.21.0″ _module_preset=”default” text_font=”Roboto|500|||||||” text_font_size=”16px” quote_font=”Roboto|300|on||||||” header_font=”Roboto|900|||||||” header_font_size=”45px” header_2_font=”Roboto|900|||||||” header_2_font_size=”30px” custom_padding=”||4px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

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Durante<\/span> l’estate<\/span> del<\/span> 2023,<\/span> Territory<\/span> Influence ha assistito<\/span> <\/span><\/span>Arla<\/span> <\/span>Foods<\/span><\/span><\/a> una<\/span> rinomata<\/span> azienda<\/span> lattiero-<\/span>casearia<\/span>,<\/span> nel<\/span> raggiungere<\/span> i<\/span> propri obiettivi<\/span> strategici<\/span> per<\/span> il<\/span> prodotto<\/span> <\/span><\/span>Apetina<\/span><\/span><\/a>,<\/span> un<\/span> formaggio<\/span> bianco<\/span> mediterraneo<\/span> a<\/span> forma<\/span> di cubetti. Miravano<\/span> <\/span>ad<\/span> aumentare<\/span> l’<\/span>awareness<\/span> del<\/span> brand,<\/span> generare<\/span> <\/span>contenuti<\/span> di<\/span> qualit\u00e0<\/span> sui<\/span> social<\/span> media<\/span> (Facebook,<\/span> Instagram e TikTok)<\/span> e incrementare le vendite di Apetina. Inoltre, l’educazione<\/span> <\/span>sul<\/span> <\/span>prodotto<\/span> era<\/span> un<\/span> aspetto<\/span> centrale da considerare, poich\u00e9 le caratteristiche di Apetina<\/span> <\/span>dovevano<\/span> <\/span>ess<\/span>ere<\/span> mostrate<\/span> <\/span>sia<\/span> <\/span>online<\/span> che<\/span> tramite<\/span> raccomandazioni offline.<\/span><\/span> <\/span><\/p>\n

 <\/p>\n<\/div>\n

\n
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Un<\/span> forte<\/span> concetto<\/span> creativo<\/span> \u00e8<\/span> stato<\/span> fondamentale<\/span> per<\/span> raggiungere gli obiettivi<\/span><\/span> <\/span><\/span><\/span><\/span><\/strong><\/h2>\n

Ecco<\/span> <\/span>quando<\/span> <\/span>Territory<\/span> Influence<\/span> ha<\/span> ideato<\/span> una campagna<\/span> <\/span>incentrata<\/span> su<\/span> test<\/span> del<\/span> prodotto<\/span> e creazione<\/span> di contenuti online. Ci<\/span> <\/span>siamo<\/span> basati<\/span> su un forte<\/span> <\/span>concetto<\/span> creativo<\/span> che<\/span> <\/span>mettesse<\/span> in<\/span> evidenza<\/span> le<\/span> principali<\/span> caratteristiche<\/span> del prodotto, rendendo<\/span> <\/span>Apetina<\/span> memorabile<\/span> per<\/span> i<\/span> consumatori<\/span> <\/span>con<\/span> un<\/span> gesto<\/span> semplice.<\/span> La<\/span> forma<\/span> a<\/span> cubetti<\/span> di<\/span> Apetina<\/span> ci ha dato lo spunto, e<\/span> <\/span>cos\u00ec \u00e8 nato<\/span> <\/span><\/span>“<\/span>Lancia<\/span> i<\/span> tuoi<\/span> dadi<\/span>,<\/span> sapore<\/span> garantito<\/span>!<\/span><\/strong>“<\/strong>.<\/span><\/span> <\/span>Abbiamo<\/span> <\/span>creato<\/span> un<\/span> dado<\/span> <\/span>che<\/span> <\/span>includeva<\/span> un<\/span> codice<\/span> QR<\/span> con<\/span> una<\/span> ricetta<\/span> su<\/span> ciascuna delle sue<\/span> 6 facce. Un <\/span>piatto<\/span> da<\/span> preparare<\/span> <\/span>con<\/span> il<\/span> gusto<\/span> e<\/span> la<\/span> praticit\u00e0<\/span> di<\/span> Apetina<\/span>,<\/span> mostrando<\/span> quanto fosse facile<\/span> <\/span>da<\/span> <\/span>servire<\/span> . Quindi <\/span>il passo<\/span> <\/span>successivo<\/span> <\/span>era<\/span> sfidare<\/span> gli<\/span> influencer<\/span> a ricreare<\/span> <\/span>quelle<\/span> <\/span>ricette<\/span> e<\/span> condividere<\/span> come<\/span>lo<\/span> <\/span>facevano<\/span> <\/span>sui<\/span> loro<\/span> social<\/span> media<\/span> con<\/span> l’<\/span>hashtag<\/span> <\/span>#<\/span>TiraTusDadosApetina<\/span>.<\/span> Perch\u00e9<\/span> lanciando<\/span> <\/span>dei<\/span> <\/span>dadi di<\/span> <\/span>Apetina<\/span>,<\/span> qualsiasi<\/span> <\/span>piatto<\/span> <\/span>migliora<\/span>!<\/span><\/span> <\/span><\/span><\/p>\n

<\/span><\/p>\n

100<\/span> creatori<\/span> di<\/span> contenuti per potenziare Apetina<\/span> <\/span><\/span> <\/span><\/span><\/strong><\/h2>\n

<\/span><\/span><\/span><\/span><\/span><\/strong><\/h2>\n

Un eccellente<\/span> engagement<\/span> rate<\/span> che<\/span> dimostra<\/span> l’alta qualit\u00e0<\/span> del UGC<\/span><\/span> <\/span><\/span> <\/span><\/span> <\/span><\/span><\/strong><\/h2>\n

Per quanto riguarda i 70 nano influencer, con 570 contenuti pubblicati, sono riusciti a raggiungere oltre 2.8M di impression del brand. Si tratta di un risultato elevato che dimostra l’ottimo coinvolgimento che questi profili sono in grado di ottenere online.<\/span> <\/span><\/p>\n

Anche i risultati per i 30 micro & macro influencer sono altrettanto impressionanti. Con 120 contenuti tra reels e storie, sono state ottenute oltre +740K impression su Instagram. Anche per loro, il engagement rate \u00e8 impressionante: 5.9%.<\/span> <\/span><\/p>\n

<\/blockquote>\n
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“Una<\/span> campagna<\/span> <\/span>con<\/span> un<\/span> concetto<\/span> creativo<\/span> differenziato<\/span> <\/span>e molto<\/span> <\/span>azzeccato<\/span> in<\/span> due<\/span> attributi<\/span> principali<\/span> del<\/span> brand<\/span> e<\/span> del<\/span> prodotto: il formato e la versatilit\u00e0 d’uso.”<\/span><\/span> – Ainhoa <\/span> Barrondo<\/span>, Marketing <\/span> Director<\/span> di<\/span> Arla<\/span> <\/span> Foods<\/span><\/span><\/span><\/em><\/p>\n<\/blockquote>\n

 <\/p>\n

Scorri in basso per scoprire i KPI.<\/p>\n

<\/span><\/p>\n<\/div>\n<\/div>\n

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CONDIVIDI SU<\/h1>\n

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Miravano ad aumentare l\u2019awareness del brand, generare contenuti di qualit\u00e0 sui social media (Facebook, Instagram e TikTok) e incrementare le vendite di Apetina.<\/p>\n","protected":false},"author":19,"featured_media":34396,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[204],"project_tag":[1651,1652,598,1653,1586],"class_list":["post-34405","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-it","project_tag-campagna-di-influencer-marketing","project_tag-esempio-di-campagna-di-influencer","project_tag-influencer-marketing-case-study-it","project_tag-nano-influencers-micro-influencers-macro-influencers-it","project_tag-successo-dellinfluencer-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/34405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/comments?post=34405"}],"version-history":[{"count":10,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/34405\/revisions"}],"predecessor-version":[{"id":35105,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/34405\/revisions\/35105"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media\/34396"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media?parent=34405"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_category?post=34405"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_tag?post=34405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

Offline, sono stati realizzati 9.291 contatti tramite<\/span> test del prodotto<\/span><\/a> e raccomandazioni. Gli influencer hanno anche espresso la loro opinione sul prodotto, e il 100% raccomanda il brand.<\/span> <\/span><\/p>\n

Abbiamo<\/span> <\/span> lanciato<\/span> un <\/span> appello<\/span> <\/span> sulla<\/span> nostra piattaforma <\/span><\/span>trnd.es<\/span><\/span><\/a>, <\/span>una comunit\u00e0<\/span> <\/span>con<\/span> <\/span>centinaia<\/span> di<\/span> migliaia<\/span> di<\/span> consumatori<\/span> <\/span>in<\/span> tutta<\/span> Europa,<\/span> desiderosi<\/span> di<\/span> diventare<\/span> ambassador<\/span> del brand.<\/span> Con cura,<\/span> sono<\/span> stati<\/span> selezionati 70 nano influencer e 30 micro & macro influencer,<\/span> <\/span>considerati<\/span> <\/span>amanti<\/span>\u00a0del <\/span>formaggio<\/span> <\/span>e che<\/span> <\/span>dichiaravano<\/span> di<\/span> acquistarlo<\/span> <\/span>regolarmente<\/span> <\/span>per le proprie case.<\/span> Gli<\/span> ambassador<\/span> <\/span>hanno<\/span> ricevuto<\/span> i cubetti<\/span> <\/span>di<\/span> <\/span>formaggio<\/span> Apetina<\/span> a casa<\/span> <\/span>e<\/span> li<\/span> hanno<\/span> <\/span>provati in diverse ricette<\/span>.<\/span> Hanno<\/span> <\/span>documentato<\/span> <\/span>la loro<\/span> <\/span>prova<\/span> del<\/span> prodotto<\/span> con<\/span> foto<\/span> e<\/span> video<\/span> di<\/span> alta qualit\u00e0,<\/span> <\/span>che<\/span> <\/span>hanno<\/span> <\/span>poi<\/span> pubblicato<\/span> sui<\/span> loro<\/span> profili<\/span> social.<\/span> Inoltre, hanno<\/span> <\/span>assaggiato<\/span> <\/span>Apetina<\/span> e condiviso le loro esperienze positive con amici e familiari,<\/span> <\/span>condividendo<\/span> <\/span>le<\/span> loro<\/span> opinioni<\/span> positive.<\/span><\/span> <\/span><\/p>\n