{"id":34948,"date":"2024-04-05T09:38:57","date_gmt":"2024-04-05T09:38:57","guid":{"rendered":"https:\/\/www.territory-influence.com\/?post_type=project&p=34948"},"modified":"2024-04-05T09:39:02","modified_gmt":"2024-04-05T09:39:02","slug":"macro-influencers-per-laboratori-ern","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/it\/project\/macro-influencers-per-laboratori-ern\/","title":{"rendered":"Macro Influencers per Laboratori ERN"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

MACRO INFLUENCERS<\/p>\n

[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.21.0″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Case Study
\n<\/tt-underline>ASTENOLIT DI LABORATORI ERN<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”110px||18px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”-50px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text quote_border_color=”#FF4E00″ _builder_version=”4.21.0″ _module_preset=”default” text_font=”Roboto|500|||||||” text_font_size=”16px” quote_font=”Roboto|300|on||||||” header_font=”Roboto|900|||||||” header_font_size=”45px” header_2_font=”Roboto|900|||||||” header_2_font_size=”30px” custom_padding=”||4px|||” global_colors_info=”{}”]<\/p>\n

\n

Nel 2023, <\/span> abbiamo<\/span> <\/span> collaborato<\/span> <\/span> con i <\/span> <\/span><\/span>Laboratori<\/span> ERN<\/span><\/span><\/a> in<\/span> Spagna<\/span> <\/span>per<\/span> <\/span>aumentare<\/span> <\/span>l\u2019awareness<\/span> e la<\/span> considerazione<\/span> <\/span>della<\/span> <\/span>loro<\/span> <\/span>formula<\/span> vitaminica<\/span> <\/span>Astenolit<\/span> <\/span>Dinamic<\/span><\/span><\/a> c<\/span>on <\/span>l’<\/span>obiettivo<\/span> d<\/span>i <\/span>ra<\/span>ggiungere<\/span> <\/span>n<\/span>u<\/span>ovi<\/span> <\/span>c<\/span>o<\/span>nsumatori<\/span>. <\/span>Qu<\/span>esto<\/span> <\/span>i<\/span>n<\/span>tegratore<\/span> a<\/span>limentare <\/span>ai<\/span>uta<\/span> a<\/span> <\/span>ri<\/span>durre<\/span> l<\/span>a <\/span>st<\/span>anchezza<\/span> e<\/span> la <\/span>fa<\/span>tica<\/span> <\/span>m<\/span>i<\/span>gliorando<\/span> l<\/span>e <\/span>pr<\/span>estazioni<\/span> <\/span>f<\/span>i<\/span>siche<\/span> e<\/span> <\/span>me<\/span>ntali<\/span>.<\/span><\/span>\u00a0<\/span><\/span><\/span><\/p>\n

<\/span><\/p>\n<\/div>\n

\n
\n

Dopo 12 <\/span>giorni <\/span> <\/span>di <\/span>utilizzo, <\/span>gli influencers<\/span> <\/span>hanno condiviso<\/span> <\/span>la loro<\/span> <\/span>experienza<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/h2>\n

Il team <\/span>di creatori di contenuti<\/span><\/a> ha generato un primo set di storie annunciando che avrebbero iniziato ad assumere Astenolit e, dopo 12 giorni, hanno pubblicato 1 Reels e un altro set di storie condividendo come lo preparavano, la loro esperienza e i benefici osservati. Le ambassadors hanno sottolineato di aver sperimentato maggiore energia (fisica e mentale), maggiore produttivit\u00e0, migliore umore, finendo la giornata meno stanche (e godendosi di pi\u00f9 lo sport, giocando con i propri figli, lavorando…).<\/span> <\/span><\/p>\n

<\/span><\/p>\n

+1.8M <\/span>persone<\/span> <\/span>raggiunte<\/span> <\/span>con il contenuto<\/span> <\/span>di<\/span> <\/span>Astenolit<\/span><\/span><\/span><\/span><\/span><\/strong><\/h2>\n

Grazie<\/span> <\/span>ai<\/span> 24 <\/span>contenuti<\/span> <\/span>pubblicati<\/span> <\/span>dagli<\/span> <\/span>influencer<\/span>s<\/span> che <\/span>mostravano<\/span> come <\/span>hanno<\/span> <\/span>riguadagnato<\/span> <\/span>energia<\/span> <\/span>grazie<\/span> ad <\/span>Astenolit<\/span> <\/span>Dinamic<\/span>, <\/span>abbiamo<\/span> <\/span>ottenuto<\/span> +684k <\/span>impressioni<\/span> <\/span>organiche<\/span> con un <\/span>engagement<\/span> <\/span>rate<\/span> del 3,7%. Per aumentare <\/span>l’impatto<\/span> <\/span>della<\/span> <\/span>campagna<\/span>, <\/span>abbiamo<\/span> <\/span>potenziato<\/span> i <\/span>migliori<\/span> <\/span>contenuti<\/span> con <\/span>paid<\/span> media<\/span>, portando le <\/span>impressioni<\/span> a +2.7M e <\/span>facendo<\/span> in modo che +1.8M <\/span>utenti<\/span> <\/span>unici<\/span> <\/span>conoscano<\/span> <\/span>Astenolit<\/span>. <\/span>Inoltre<\/span>, <\/span>abbiamo<\/span> <\/span>ottenuto<\/span> 6.530 <\/span>interazioni<\/span> <\/span>positive<\/span> sui <\/span>contenuti<\/span> <\/span>pubblicati<\/span> <\/span>dai<\/span> <\/span>creatori<\/span> di <\/span>contenuti<\/span>, <\/span>dimostrando<\/span> un grande <\/span>interesse<\/span> da parte del <\/span>pubblico<\/span>.<\/span><\/span>\u00a0<\/span><\/span><\/span><\/p>\n

 <\/p>\n

Scorri in basso per scoprire i KPI.<\/p>\n

<\/span><\/p>\n<\/div>\n<\/div>\n

[\/et_pb_text][et_pb_video src=”https:\/\/youtu.be\/nzYNy169arA” src_webm=”https:\/\/youtu.be\/nzYNy169arA” _builder_version=”4.21.0″ _module_preset=”default” max_width=”80%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Fun Fact Section” _builder_version=”4.16″ background_color=”#252422″ custom_margin=”-126px|||||” custom_padding=”110px||50px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ admin_label=”Fun Fact” _builder_version=”4.21.0″ custom_margin=”|||” custom_padding=”60px||40px|||” animation_style=”zoom” animation_direction=”top” animation_intensity_zoom=”10%” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Impressioni totali” number=”+2.7M” percent_sign=”off” _builder_version=”4.21.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Online reach” number=”+1.8M” percent_sign=”off” _builder_version=”4.21.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Interazioni” number=”6,530″ percent_sign=”off” _builder_version=”4.21.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Engagement Rate ” number=”3.7″ _builder_version=”4.21.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Contenuti” number=”24″ percent_sign=”off” _builder_version=”4.21.0″ _module_preset=”default” title_text_color=”#FFFFFF” number_font=”Roboto|700|||||||” number_text_color=”#FFFFFF” number_font_size=”50px” number_line_height=”90px” background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”tt-black” _builder_version=”4.16″ _module_preset=”default” header_font=”Roboto|900|||||||” header_text_align=”center” header_font_size=”35px” global_colors_info=”{}”]<\/p>\n

CONDIVIDI SU<\/h1>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/www.linkedin.com\/” url_new_window=”on” button_text=”Linkedin” button_alignment=”center” _builder_version=”4.16″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”#FF4E00″ button_border_width=”8px” button_border_color=”#FF4E00″ button_border_radius=”0px” button_font=”Roboto|700|||||||” button_icon=”$||divi||400″ button_icon_color=”#ffffff” button_on_hover=”off” custom_margin=”-21px|||||” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Abbiamo collaborato con ERN Laboratories per aumentare l’awareness e la considerazione della loro formula vitaminica Astenolit Dinamic.<\/p>\n","protected":false},"author":19,"featured_media":34662,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[207],"project_tag":[388,719,598,720,594,597],"class_list":["post-34948","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-salute","project_tag-case-study-it","project_tag-influencer-it","project_tag-influencer-marketing-case-study-it","project_tag-le-migliori-campagne-di-influencer","project_tag-macro-influencer-it","project_tag-the-best-influencers-marketing-campaign-examples-it"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/34948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/comments?post=34948"}],"version-history":[{"count":15,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/34948\/revisions"}],"predecessor-version":[{"id":35088,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/34948\/revisions\/35088"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media\/34662"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media?parent=34948"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_category?post=34948"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_tag?post=34948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

Il pubblico target del brand erano donne over 30 con uno stile di vita attivo che soffrivano di stress o stanchezza fisica e\/o mentale. Per raggiungere questo pubblico, abbiamo sviluppato una strategia di influencer marketing in cui abbiamo selezionato 4 macro influencers con un pubblico totale di 505K follower su Instagram: <\/span>@mama_primeriza_en_apuros<\/span><\/a>, <\/span>@mariamchef9<\/span><\/a>, <\/span>@candelaperez<\/span><\/a>\u00a0e<\/span> @vivircongusto<\/span><\/a>. Avevano profili di alta qualit\u00e0 principalmente legati a uno stile di vita molto attivo, creando contenuti su famiglia, sport, lifestyle e business management.<\/span> <\/span><\/p>\n