{"id":35004,"date":"2024-04-16T12:27:08","date_gmt":"2024-04-16T12:27:08","guid":{"rendered":"https:\/\/www.territory-influence.com\/?post_type=project&p=35004"},"modified":"2024-04-16T12:29:55","modified_gmt":"2024-04-16T12:29:55","slug":"macro-influencers-per-aqua-beelicious-di-apivita","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/it\/project\/macro-influencers-per-aqua-beelicious-di-apivita\/","title":{"rendered":"Macro Influencers per Aqua Beelicious di Apivita"},"content":{"rendered":"

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MACRO INFLUENCERS<\/p>\n

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Case Study
\n<\/tt-underline>AQUA BEELICIOUS DI APIVITA<\/h1>\n

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Apivita<\/span><\/a> \u00e8 un’azienda che offre soluzioni di bellezza naturali ed efficaci per il viso, il corpo e i capelli, tutte derivate dai potenti prodotti delle api, dalla potente flora greca e potenziata dalla cosmetologia verde all’avanguardia. <\/span> <\/span><\/p>\n

All’inizio del 2023, hanno cercato di aumentare l\u2019awareness della loro nuova linea di idratazione, <\/span>Aqua Beelicious<\/span><\/a>, durante il lancio sul mercato spagnolo. Per raggiungere questi obiettivi e colpire il pubblico target del brand (individui tra i 18 e i 30 anni), abbiamo ideato una strategia di influencer marketing che includeva la creazione di contenuti creativi e autentici su TikTok per presentare i prodotti e educare sui loro benefici e propriet\u00e0.<\/span> <\/span><\/p>\n

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8 <\/span>macro<\/span> <\/span>influencers <\/span>per colpire <\/span>un <\/span>pubblico <\/span>di<\/span> <\/span>Gen Z<\/span>e Late Millennial<\/span><\/span> <\/span><\/span><\/strong><\/h2>\n

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9.215 <\/span>ore<\/span> di<\/span> Apivita<\/span> online<\/span><\/span> <\/span><\/strong><\/h2>\n

Gli ambassadors<\/span> del brand<\/span> <\/span>hanno<\/span> pubblicato<\/span> 8<\/span> contenuti<\/span> su TikTok e 3 extra su Instagram<\/span> <\/span>che hanno<\/span> raggiunto +1.5M<\/span> di impressioni<\/span> organiche. Per <\/span>aumentare<\/span> l’impatto<\/span> della<\/span> campagna<\/span>, abbiamo<\/span> <\/span>incluso<\/span> <\/span>paid<\/span> media<\/span> nei<\/span> migliori<\/span> contenuti<\/span> TikTok,<\/span> raggiungendo +12.2M di impressioni<\/span> organiche. I <\/span>video<\/span> <\/span>pubblicati<\/span> su<\/span> TikTok<\/span> <\/span>sono stati<\/span> <\/span>visualizzati<\/span> per<\/span> 9.215<\/span> ore<\/span>,<\/span> equivalenti<\/span> a<\/span> 384<\/span> giorni interi!<\/span> <\/span>E il loro<\/span> engagement<\/span> rate<\/span> era del 9,6%.<\/span><\/span> <\/span><\/p>\n

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Scorri in basso per scoprire i KPI.<\/p>\n

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CONDIVIDI SU<\/h1>\n

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MACRO INFLUENCERSCase Study AQUA BEELICIOUS DI APIVITA Apivita \u00e8 un’azienda che offre soluzioni di bellezza naturali ed efficaci per il viso, il corpo e i capelli, tutte derivate dai potenti prodotti delle api, dalla potente flora greca e potenziata dalla cosmetologia verde all’avanguardia. All’inizio del 2023, hanno cercato di aumentare l\u2019awareness della loro nuova linea […]<\/p>\n","protected":false},"author":19,"featured_media":35925,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[18],"project_tag":[388,719,598,720,594,597],"class_list":["post-35004","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty","project_tag-case-study-it","project_tag-influencer-it","project_tag-influencer-marketing-case-study-it","project_tag-le-migliori-campagne-di-influencer","project_tag-macro-influencer-it","project_tag-the-best-influencers-marketing-campaign-examples-it"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/35004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/comments?post=35004"}],"version-history":[{"count":13,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/35004\/revisions"}],"predecessor-version":[{"id":35953,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/35004\/revisions\/35953"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media\/35925"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media?parent=35004"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_category?post=35004"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_tag?post=35004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

Dopo<\/span> una<\/span> ricerca<\/span> dettagliata<\/span> dei profili,<\/span> <\/span>abbiamo<\/span> selezionato<\/span> 8<\/span> macro<\/span> influencer femminili<\/span> <\/span>che<\/span> <\/span>avevano<\/span> <\/span>profili<\/span> <\/span>TikTok<\/span> solidi<\/span> con<\/span> followers<\/span> tra<\/span> le<\/span> <\/span>generazioni Gen Z <\/a>e<\/span> <\/span> Late<\/span> <\/span> Millennial<\/span>, <\/span> come<\/span>:<\/span><\/span> @isabrunellii<\/span><\/span><\/a> (8M di follower), <\/span><\/span>@luu_sia<\/span><\/span><\/a> (594K followers), <\/span><\/span>@babiigv<\/span><\/span><\/a> (278K followers), e <\/span><\/span>@roxanazurdo<\/span><\/span><\/a> (369K followers). <\/span>Ognuna<\/span> di<\/span> loro<\/span> <\/span>ha ricevuto<\/span> un<\/span> kit<\/span> con<\/span> prodotti Aqua Beelicious<\/span> <\/span>a<\/span> casa<\/span> propria<\/span> e<\/span>doveva<\/span> <\/span>condividere<\/span> video<\/span> creativi<\/span> <\/span>sui<\/span> <\/span>loro<\/span> profili<\/span>,<\/span> mostrando<\/span> i<\/span> benefici<\/span> e<\/span> le<\/span> propriet\u00e0<\/span> di<\/span> questi<\/span> <\/span>prodotti<\/span> <\/span>formulati<\/span> <\/span>appositamente<\/span> per<\/span> la<\/span> pelle giovane.<\/span><\/span> <\/span><\/p>\n