{"id":35989,"date":"2024-04-19T08:49:10","date_gmt":"2024-04-19T08:49:10","guid":{"rendered":"https:\/\/www.territory-influence.com\/?post_type=project&p=35989"},"modified":"2024-04-19T08:58:53","modified_gmt":"2024-04-19T08:58:53","slug":"macro-influencers-per-innovage","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/it\/project\/macro-influencers-per-innovage\/","title":{"rendered":"Macro Influencers per Innovage"},"content":{"rendered":"

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MACRO INFLUENCERS<\/p>\n

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Case Study
\n<\/tt-underline>Innovage di Laboratori ERN<\/h1>\n

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Innovage<\/span><\/a> \u00e8 una linea innovativa di nutricosmetici creata dai<\/span> Laboratori ERN<\/span><\/a> che aiuta a ottenere risultati visibili e reali. I nutricosmetici sono prodotti alimentari che, assunti come supplemento a una dieta sana, hanno determinate propriet\u00e0 nutrizionali o fisiologiche che influiscono positivamente sull’aspetto di capelli, unghie e pelle, proteggendoli e mantenendoli in buone condizioni. <\/span> <\/span><\/p>\n

Con l’obiettivo di aumentare l\u2019awareness e la considerazione di <\/span>Innovage Piel Col\u00e1geno Plus<\/span><\/a> sul mercato spagnolo per favorire la vendita nelle farmacie e nell’e-commerce, abbiamo ideato una strategia di influencer marketing appositamente progettata per colpire il target di Innovage. Questo target erano le donne oltre i 35 anni che cercavano di ripristinare lo stato naturale della loro pelle. <\/span> <\/span><\/p>\n<\/div>\n

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Sono <\/span> state<\/span> <\/span>selezionate<\/span> <\/span>3 creatori<\/span> <\/span>di contenuti<\/span> <\/span>professionali<\/span> <\/span>per<\/span> <\/span>raggiungere<\/span> <\/span>gli<\/span> <\/span>obiettivi<\/span><\/span><\/span>
<\/strong><\/h2>\n

La loro missione era generare contenuti creativi su Instagram comunicando l’importanza di curare la nostra bellezza interiore e come possiamo ottenerla incorporando Innovage nella nostra vita quotidiana. Hanno creato cos\u00ec un reel e due set di storie ciascuno, mostrando le loro routine e le attivit\u00e0 svolte mentre incorporavano Innovage nel loro stile di vita quotidiano. Inoltre, hanno fatto un ottimo lavoro comunicando i benefici e il valore differenziale del prodotto.<\/span><\/p>\n

<\/span><\/p>\n

1.5M <\/span>di<\/span> <\/span>utenti <\/span> <\/span>unici colpiti<\/span><\/span>
<\/strong><\/h2>\n

Alla fine <\/span>della<\/span> <\/span>campagna<\/span>, i 12 <\/span>contenuti<\/span> <\/span>creati<\/span> <\/span>dai<\/span> <\/span>creatori<\/span> di <\/span>contenuti<\/span> <\/span>professionali<\/span> <\/span>hanno<\/span> <\/span>ottenuto<\/span> +485K <\/span>impressioni<\/span> <\/span>organiche<\/span> e 3.952 clic <\/span>sul<\/span> <\/span>link<\/span> che <\/span>reindirizzava<\/span> al <\/span>sito<\/span> web di <\/span>Innovage<\/span>. Per ampliare la <\/span>portata<\/span> <\/span>degli<\/span> UGC, <\/span>abbiamo<\/span> <\/span>applicato<\/span> <\/span>il<\/span> <\/span>paid<\/span> media <\/span>boost<\/span> al <\/span>miglior<\/span> <\/span>contenuto<\/span>, <\/span>potenziando<\/span> i <\/span>risultati<\/span>: le <\/span>impressioni<\/span> <\/span>totali<\/span> <\/span>della<\/span> <\/span>campagna<\/span> <\/span>hanno<\/span> <\/span>raggiunto<\/span> +1,6M (+25% <\/span>rispetto<\/span> <\/span>all’obiettivo<\/span> <\/span>iniziale<\/span>) <\/span>colpendo<\/span> 1,5M di <\/span>utenti<\/span> <\/span>unici<\/span>. <\/span>Inoltre<\/span>, <\/span>sono<\/span> <\/span>stati<\/span> <\/span>ottenuti<\/span> +5k <\/span>interazioni<\/span> positive (mi <\/span>piace<\/span>, <\/span>commenti<\/span> e <\/span>salvataggi<\/span>) <\/span>dai<\/span> loro <\/span>follower<\/span>s<\/span>.<\/span><\/span>\u00a0<\/span><\/span><\/span>
<\/span><\/p>\n

Scorri in basso per scoprire i KPI.<\/p>\n

<\/span><\/p>\n<\/div>\n<\/div>\n

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CONDIVIDI SU<\/h1>\n

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Abbiamo progettato una strategia di influencer specifica per Innovage per aumentare l’awareness del prodotto in Spagna, aumentando le vendite sia online che nelle farmacie.<\/p>\n","protected":false},"author":19,"featured_media":35961,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[207],"project_tag":[388,719,387,386,598,720,597],"class_list":["post-35989","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-salute","project_tag-case-study-it","project_tag-influencer-it","project_tag-influencer-campaign-it","project_tag-influencer-marketing-it","project_tag-influencer-marketing-case-study-it","project_tag-le-migliori-campagne-di-influencer","project_tag-the-best-influencers-marketing-campaign-examples-it"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/35989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/comments?post=35989"}],"version-history":[{"count":13,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/35989\/revisions"}],"predecessor-version":[{"id":36025,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/35989\/revisions\/36025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media\/35961"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media?parent=35989"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_category?post=35989"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_tag?post=35989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

3 macro influencers sono state le <\/span>beauty ambassadors<\/span><\/a> scelte per aiutare Innovage a raggiungere i suoi obiettivi:<\/span> @paulacamaros<\/span><\/a> (230K followers), <\/span>@aishawari<\/span><\/a> (245K followers), e<\/span>\u00a0@jessiekass<\/span><\/a> (330K followers) hanno profili focalizzati su contenuti di bellezza, stile di vita e benessere; oltre ad avere un alto percentuale di pubblico spagnolo. <\/span> <\/span><\/p>\n