{"id":37822,"date":"2024-06-20T14:16:52","date_gmt":"2024-06-20T14:16:52","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/macro-influencers-per-imunoglukan-p4h\/"},"modified":"2024-06-20T14:19:00","modified_gmt":"2024-06-20T14:19:00","slug":"macro-influencers-per-imunoglukan-p4h","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/it\/project\/macro-influencers-per-imunoglukan-p4h\/","title":{"rendered":"Macro influencers per Imunoglukan P4H"},"content":{"rendered":"

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MACRO INFLUENCERS<\/p>\n

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Case Study
\n<\/tt-underline>IMUNOGLUKAN P4H PER ORDESA<\/h1>\n

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\n

\n Laboratori Ordesa<\/a> \u00e8 un’azienda spagnola con oltre 80 anni di esperienza nella nutrizione infantile. All’inizio del 2023, abbiamo collaborato con loro per aumentare la visibilit\u00e0 del loro prodotto Ordesa Kids Imunoglukan P4H 5 days<\/a>, un integratore alimentare che contribuisce al normale funzionamento del sistema immunitario e alla salute delle vie respiratorie.<\/span>\n <\/p>\n

\n <\/span>\n <\/p>\n<\/p><\/div>\n

\n
\n

\n 3 influencer professionisti per aiutare Ordesa Kids a raggiungere i propri obiettivi<\/strong>
\n <\/h2>\n

\n Per raggiungere gli obiettivi di Ordesa Kids, abbiamo ideato una campagna di influencer marketing, selezionando 3 macro influencers<\/a> con grande notoriet\u00e0 nel mercato spagnolo, legati al mondo dell’infanzia per trasmettere il messaggio del brand. I profili scelti sono stati @crisorroche<\/a> (234k followers), @carmenestefano<\/a> (363k followers) e @soyunamadrenormal<\/a> (115k followers), con un tasso di engagement medio del 3,4%.<\/span>\n <\/p>\n

\n Sotto il concetto creativo #QueFluyaElAire, i creators hanno raccontato al mondo con 1 Reel e 3 Stories ciascuna che grazie a Imunoglukan P4H 5 giorni, i bambini possono respirare liberamente. Nei loro contenuti hanno messo in evidenza i benefici che il prodotto offre grazie ai vari ingredienti contenuti.<\/span>\n <\/p>\n

\n <\/span>\n <\/p>\n

\n
\n Pi\u00f9 di 1,6 milioni di persone hanno conosciuto Ordesa Kids Imunoglukan P4H 5 giorni<\/span>
\n <\/strong>
\n <\/h2>\n

\n Alla fine abbiamo ottenuto ottimi risultati grazie ai 12 contenuti pubblicati sui social media. Organicamente sono state generate oltre 940k impressions e abbiamo raggiunto oltre 1 milione di persone. Per potenziare questi contenuti qualitativi, abbiamo attivato paid media, incrementando le impressions di oltre 1,25 milioni, raggiungendo altri 868k utenti.<\/span>\n <\/p>\n

\n Inoltre, i post hanno ottenuto 14.970 interazioni con i followers, che hanno lasciato commenti positivi come:<\/span>\n <\/p>\n

\n

\n
\n \u201c\u00c8 fantastico! Lo davo a uno dei miei figli che era soggetto a bronchite. Il suo pediatra glielo ha consigliato ed \u00e8 migliorato molto\u201d \u2013 utente @familiatuttivlog<\/span><\/span>
\n <\/em>\n <\/p>\n<\/blockquote>\n

\n

\n
\n \u201cMe lo ha consigliato il mio pediatra e da quello che ho sentito da altre mamme \u00e8 meraviglioso\u201d \u2013 utente @martitamartiin1<\/span><\/span>
\n <\/em>\n <\/p>\n<\/blockquote>\n

Scorri in basso per scoprire i KPI.<\/p>\n

\n <\/span>\n <\/p>\n<\/p><\/div>\n<\/p><\/div>\n

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CONDIVIDI SU<\/h1>\n

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Abbiamo creato una campagna di macro influencer per Ordesa Laboratories per aumentare l’awareness del prodotto Imunoglukan P4H 5 days, un integratore per la salute dei bambini.<\/p>\n","protected":false},"author":19,"featured_media":37810,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[207],"project_tag":[388,719,387,386,598,720,594,597],"class_list":["post-37822","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-salute","project_tag-case-study-it","project_tag-influencer-it","project_tag-influencer-campaign-it","project_tag-influencer-marketing-it","project_tag-influencer-marketing-case-study-it","project_tag-le-migliori-campagne-di-influencer","project_tag-macro-influencer-it","project_tag-the-best-influencers-marketing-campaign-examples-it"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/37822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/comments?post=37822"}],"version-history":[{"count":3,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/37822\/revisions"}],"predecessor-version":[{"id":37827,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/37822\/revisions\/37827"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media\/37810"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media?parent=37822"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_category?post=37822"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_tag?post=37822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}