{"id":38387,"date":"2024-07-15T11:31:06","date_gmt":"2024-07-15T11:31:06","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/macro-micro-influencers-per-apivita-queen-bee\/"},"modified":"2024-07-15T11:32:56","modified_gmt":"2024-07-15T11:32:56","slug":"macro-micro-influencers-per-apivita-queen-bee","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/it\/project\/macro-micro-influencers-per-apivita-queen-bee\/","title":{"rendered":"Macro & Micro Influencers per Apivita Queen Bee"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.25.2″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]MACRO & MICRO INFLUENCER[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.25.2″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Case Study
<\/tt-underline>QUEEN BEE DI APIVITA<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”110px||18px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”-50px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text quote_border_color=”#FF4E00″ _builder_version=”4.25.2″ _module_preset=”default” text_font=”Roboto|500|||||||” text_font_size=”16px” quote_font=”Roboto|300|on||||||” header_font=”Roboto|900|||||||” header_font_size=”45px” header_2_font=”Roboto|900|||||||” header_2_font_size=”30px” custom_padding=”||4px|||” global_colors_info=”{}”]<\/p>\n

\n

\n Introduzione e Contesto<\/strong>
\n <\/h2>\n

Dal 1979, Apivita<\/a> \u00e8 stata un pioniere nella produzione di cosmetici naturali innovativi. All’inizio del 2024, l’azienda ha nuovamente affidato a Territory Influence il compito di raggiungere i suoi obiettivi strategici per il trattamento anti-et\u00e0 Queen Bee<\/a>. L’obiettivo principale era aumentare la consapevolezza del prodotto ed educare il pubblico target, donne over 45, sui suoi benefici e ingredienti.<\/p>\n

\n Strategia di Influencer Marketing<\/strong>
\n <\/h2>\n

Per raggiungere questi obiettivi, abbiamo progettato una campagna di influencer marketing<\/a> che includeva la collaborazione con 4 macro e 5 micro influencers a pagamento che si allineavano perfettamente con l’immagine e i valori di Apivita. Ci siamo concentrati su professionisti che creano contenuti di bellezza e moda (@palochimeno<\/a>, @con_buena_facha<\/a>, @conceptodeestilo<\/a> e @paloma_sancho<\/a>), nonch\u00e9 farmacisti e nutrizionisti (@farmaciabeitiacobo<\/a>, @farmaciapazferragut<\/a>, @hablandodenutricion<\/a>, @marta_marce<\/a> e @rocioescalante_terron<\/a>).<\/p>\n

\n Esecuzione della Campagna<\/strong>
\n <\/h2>\n

Ogni influencer ha ricevuto un kit personalizzato che includeva una crema rigenerante e un siero ridensificante della linea QueenBee, permettendo loro di vivere un’esperienza autentica del trattamento anti-et\u00e0. Successivamente, hanno condiviso le loro esperienze e opinioni attraverso 1 reel e 3 stories su Instagram, evidenziando i benefici e le propriet\u00e0 dei prodotti.<\/p>\n

\n Risultati<\/strong>
\n <\/h2>\n

I 36 contenuti pubblicati su Instagram hanno generato +493K impressioni organiche. Per potenziare la portata di questa campagna, abbiamo attivato un paid media boost sui contenuti di @con_buena__facha<\/a> e @famaciabeitiacobo<\/a>. Questo ha generato +10.4M di impressioni incrementali, raggiungendo un totale di +10.9M di impressioni per Apivita.<\/p>\n

\n Conclusione<\/strong>
\n <\/h2>\n

La campagna non solo ha raggiunto, ma ha superato gli obiettivi stabiliti, dimostrando ancora una volta l’efficacia di una strategia di influencer marketing ben eseguita. Apivita ha incrementato significativamente la consapevolezza del trattamento anti-et\u00e0 QueenBee tra il pubblico target, consolidando la sua posizione come leader nel mercato dei cosmetici naturali.<\/p>\n<\/p><\/div>\n

\n
\n

Scorri in basso per scoprire i KPI.<\/p>\n

\n <\/span>\n <\/p>\n<\/p><\/div>\n<\/p><\/div>\n

[\/et_pb_text][et_pb_video src=”https:\/\/youtu.be\/plvuqYbPPWY” src_webm=”https:\/\/youtu.be\/RRiWOQ3Q80g” _builder_version=”4.25.2″ _module_preset=”default” max_width=”80%” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Fun Fact Section” _builder_version=”4.16″ background_color=”#252422″ custom_margin=”-126px|||||” custom_padding=”110px||50px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ admin_label=”Fun Fact” _builder_version=”4.25.2″ custom_margin=”|||” custom_padding=”60px||40px|||” animation_style=”zoom” animation_direction=”top” animation_intensity_zoom=”10%” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Impressioni organiche” number=”+493K ” percent_sign=”off” _builder_version=”4.25.2″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Impressioni dei paid media” number=”+10.4M ” percent_sign=”off” _builder_version=”4.25.2″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Contenuti” number=”36″ percent_sign=”off” _builder_version=”4.25.2″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”ER medio di Reels” number=”3″ _builder_version=”4.25.2″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”tt-black” _builder_version=”4.16″ _module_preset=”default” header_font=”Roboto|900|||||||” header_text_align=”center” header_font_size=”35px” global_colors_info=”{}”]<\/p>\n

CONDIVIDI SU<\/h1>\n

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Scopri come abbiamo aiutato Apivita a far conoscere il suo trattamento anti-et\u00e0 Queen Bee con una campagna che ha coinvolto macro e micro influencer unpaid in Spagna.<\/p>\n","protected":false},"author":19,"featured_media":38181,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[205],"project_tag":[388,719,387,386,598,1801,720,1799,656,1800,597],"class_list":["post-38387","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-it","project_tag-case-study-it","project_tag-influencer-it","project_tag-influencer-campaign-it","project_tag-influencer-marketing-it","project_tag-influencer-marketing-case-study-it","project_tag-las-mejores-campanas-de-influencer-marketing-ejemplos-it","project_tag-le-migliori-campagne-di-influencer","project_tag-macro-influences-it","project_tag-micro-influencers-it","project_tag-the-best-beauty-influencer-campaign-it","project_tag-the-best-influencers-marketing-campaign-examples-it"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/38387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/comments?post=38387"}],"version-history":[{"count":3,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/38387\/revisions"}],"predecessor-version":[{"id":38391,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/38387\/revisions\/38391"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media\/38181"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media?parent=38387"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_category?post=38387"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_tag?post=38387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}