{"id":41537,"date":"2025-06-05T13:51:23","date_gmt":"2025-06-05T13:51:23","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-e-micro-influencer-per-nescafe-farmers-origins\/"},"modified":"2025-06-05T13:51:24","modified_gmt":"2025-06-05T13:51:24","slug":"nano-e-micro-influencer-per-nescafe-farmers-origins","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/it\/project\/nano-e-micro-influencer-per-nescafe-farmers-origins\/","title":{"rendered":"Nano e Micro Influencer per NESCAF\u00c9\u00ae Farmers Origins"},"content":{"rendered":"

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NANO & MICRO INFLUENCERS<\/p>\n

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Case Study
<\/tt-underline>NESCAF\u00c9\u00ae FARMERS ORIGINS<\/h1>\n

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<\/h2>\n

Per incrementare l’awareness della linea di caff\u00e8 NESCAF\u00c9\u00ae Farmers Origins<\/a>, il brand ha avviato una campagna basata su esperienze autentiche dei consumatori. L\u2019obiettivo era coinvolgere potenziali consumatori attraverso raccomandazioni genuine e quotidiane del prodotto, sia online che offline. <\/p>\n

Selezione Degli Influencer e Lancio Della Campagna<\/strong><\/h2>\n

Per la campagna sono stati scelti 300 nano<\/a> e micro influencer, tutti possessori di macchine da caff\u00e8 compatibili con NESCAF\u00c9\u00ae Farmers Origins e appassionati autentici di caff\u00e8. A ciascuno sono stati inviati campioni del prodotto e invitati a condividere le proprie esperienze, sia attraverso conversazioni personali sia sui loro canali social, generando cos\u00ec un coinvolgimento genuino e spontaneo. <\/p>\n

Performance Della Campagna e Risultati Concreti<\/strong><\/h2>\n

In appena due settimane, la campagna ha prodotto 757 contenuti pubblicati su varie piattaforme social, raccontando le impressioni degli influencer e i loro momenti con il prodotto. Questa attivit\u00e0 ha generato 531.000 impressioni online e ha raggiunto 33.000 persone offline attraverso raccomandazioni dirette tra pari, dimostrando un impatto reale e tangibile. <\/p>\n

Percezione Del Prodotto e Propensione Alla Raccomandazione<\/strong><\/h2>\n

La campagna ha ottenuto un tasso di raccomandazione del 97% tra i partecipanti, a testimonianza di un\u2019elevata soddisfazione verso il prodotto. La valutazione media, pari a 6,7 su 7, conferma ulteriormente la positiva accoglienza da parte dei consumatori. <\/p>\n

Vuoi scoprire come le attivazioni con gli influencer possono sostenere i tuoi obiettivi di brand? Contatta il nostro team<\/a> e inizia a fare la differenza.<\/p>\n

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CONDIVIDI SU<\/h1>\n

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NANO & MICRO INFLUENCERSCase StudyNESCAF\u00c9\u00ae FARMERS ORIGINS Per incrementare l’awareness della linea di caff\u00e8 NESCAF\u00c9\u00ae Farmers Origins, il brand ha avviato una campagna basata su esperienze autentiche dei consumatori. L\u2019obiettivo era coinvolgere potenziali consumatori attraverso raccomandazioni genuine e quotidiane del prodotto, sia online che offline. Selezione Degli Influencer e Lancio Della Campagna Per la campagna […]<\/p>\n","protected":false},"author":35,"featured_media":41316,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[204],"project_tag":[387,386,720,596],"class_list":["post-41537","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-it","project_tag-influencer-campaign-it","project_tag-influencer-marketing-it","project_tag-le-migliori-campagne-di-influencer","project_tag-nano-influencer-it-2"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/41537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/comments?post=41537"}],"version-history":[{"count":2,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/41537\/revisions"}],"predecessor-version":[{"id":41539,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/41537\/revisions\/41539"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media\/41316"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media?parent=41537"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_category?post=41537"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_tag?post=41537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}