{"id":41677,"date":"2025-06-19T14:33:25","date_gmt":"2025-06-19T14:33:25","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-influencer-per-la-linea-mitosyl\/"},"modified":"2025-06-19T15:07:32","modified_gmt":"2025-06-19T15:07:32","slug":"nano-influencer-per-la-linea-mitosyl","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/it\/project\/nano-influencer-per-la-linea-mitosyl\/","title":{"rendered":"Nano influencer per la linea Mitosyl"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#FF4E00&#8243; background_image=&#8221;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png&#8221; custom_padding=&#8221;67px|0px|67.1875px|0px|false|false&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;3%&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;Roboto|500||on|||||&#8221; text_text_color=&#8221;#353740&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||19px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>NANO INFLUENCER<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;tt-white&#8221; _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;Roboto|900||on|||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;50px&#8221; header_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; hover_enabled=&#8221;0&#8243; header_font_size_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h1>Case Study<br \/><tt-underline><\/tt-underline>linea Mitosyl<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Case Study Text&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;216px||18px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-120px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text quote_border_color=&#8221;#FF4E00&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|500|||||||&#8221; text_font_size=&#8221;16px&#8221; quote_font=&#8221;Roboto|300|on||||||&#8221; header_font=&#8221;Roboto|900|||||||&#8221; header_font_size=&#8221;45px&#8221; header_2_font=&#8221;Roboto|900|||||||&#8221; header_2_font_size=&#8221;30px&#8221; custom_padding=&#8221;||4px|||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2><strong>Mitosyl: Rafforzare il Legame Con le Famiglie Spagnole<\/strong><\/h2>\n<p><a href=\"https:\/\/www.mitosyl.es\/\">Mitosyl<\/a>, marchio leader nel settore della cura della pelle per bambini e prodotto dall\u2019azienda farmaceutica <a href=\"https:\/\/www.stada.com\/\">STADA<\/a>, \u00e8 gi\u00e0 presente in migliaia di famiglie spagnole. Tuttavia, il brand aveva un nuovo obiettivo: aumentare la propria visibilit\u00e0, raggiungere nuove famiglie e raccogliere recensioni autentiche e verificate su Amazon per la sua linea dermoprotettiva. <\/p>\n<p>La chiave del successo? Far parlare i genitori con altri genitori. Quando si tratta della cura dei propri figli, nulla \u00e8 pi\u00f9 prezioso del consiglio sincero di un altro genitore. La strategia di Mitosyl \u00e8 stata semplice ma efficace: coinvolgere i genitori attraverso le esperienze reali di altri genitori.   <\/p>\n<h2><strong>Una Campagna Basata sull&#8217; Esperienza di Vita Reale<\/strong><\/h2>\n<p>Attraverso la nostra community <a href=\"https:\/\/www.trnd.com\/es\/\">trnd<\/a>, abbiamo selezionato 100 <a href=\"https:\/\/www.territory-influence.com\/nano-influencers-authentic-connections-in-a-saturated-digital-world\/\">nano<\/a> influencer \u2014madri e padri di bambini da 0 a 8 anni con pelle secca, sensibile o atopica. Pur essendo abituati ad altri marchi, erano aperti a scoprire nuovi prodotti. <\/p>\n<p>Ogni partecipante ha acquistato tre prodotti Mitosyl su Amazon, ricevendo un rimborso totale a posteriori:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Pomata Protettiva \u2013 previene e lenisce le irritazioni cutanee.<\/li>\n<li>Lozione Corpo Dermoprotettiva \u2013 vegana, lenitiva e idratante fino a 48 ore.<\/li>\n<li>Shampoo-Gel Dermoprotettivo \u2013 con il 99% di ingredienti di origine naturale, delicato sugli occhi.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Per diverse settimane, le famiglie hanno integrato i prodotti nelle loro routine quotidiane e condiviso feedback sinceri.<\/p>\n<h2><strong>Engagement Autentico Online e Offline<\/strong><\/h2>\n<p>L\u2019esperienza non si \u00e8 limitata all\u2019uso domestico. I partecipanti sono stati incoraggiati a condividere le loro opinioni in modo genuino, sia online sia attraverso il passaparola personale. <\/p>\n<p>Hanno pubblicato recensioni dettagliate e verificate su Amazon, raccontando l\u2019efficacia dei prodotti sulla pelle dei loro bambini e offrendo informazioni preziose ad altri potenziali acquirenti. Sui social media hanno condiviso contenuti che mostrano come Mitosyl si integri naturalmente nella vita familiare. <\/p>\n<p>Inoltre, hanno distribuito 945 campioni fisici (shampoo-gel e lozione corpo) a parenti e amici, avviando conversazioni dirette e consigliando i prodotti in base alla loro esperienza personale.<\/p>\n<h2><strong>Una Campagna Che Ha Portato Risultati<\/strong><\/h2>\n<p>La risposta \u00e8 stata estremamente positiva:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>229 recensioni pubblicate su Amazon, con una valutazione media di 4,8\/5.<\/li>\n<li>170 post organici sui social media, per oltre 344K impressioni.<\/li>\n<li>945 campioni distribuiti a famiglie con bambini dalla pelle sensibile o atopica, con l\u201983% degli utilizzatori intenzionati ad acquistare il prodotto. <\/li>\n<li>15.9K raccomandazioni personali generate tramite conversazioni face-to-face.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Oltre ai numeri, la campagna ha rafforzato significativamente la percezione del brand. I partecipanti hanno valutato l\u2019esperienza con Mitosyl con un punteggio medio di 9,2 su 10, con: <\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Il 98,5% che consiglierebbe la gamma dermoprotettiva ad altre famiglie.<\/li>\n<li>Il 90% con intenzione di riacquisto dopo la campagna.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Le qualit\u00e0 pi\u00f9 apprezzate? Alta qualit\u00e0 del prodotto ed efficacia visibile. <\/p>\n<h2><strong>Conclusione: Il Potere Delle Raccomandazioni Autentiche<\/strong><\/h2>\n<p>Mitosyl ha puntato sul valore delle voci autentiche, delle esperienze reali e delle raccomandazioni sincere. 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theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text module_class=&#8221;tt-black&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Roboto|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;35px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h1> CONDIVIDI SU<\/h1>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.linkedin.com\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Linkedin&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; 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Tuttavia, il brand aveva un nuovo obiettivo: aumentare la propria visibilit\u00e0, raggiungere nuove famiglie e raccogliere recensioni autentiche e verificate [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":41665,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[207],"project_tag":[388,719,387,386,598,720,596,597],"class_list":["post-41677","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-salute","project_tag-case-study-it","project_tag-influencer-it","project_tag-influencer-campaign-it","project_tag-influencer-marketing-it","project_tag-influencer-marketing-case-study-it","project_tag-le-migliori-campagne-di-influencer","project_tag-nano-influencer-it-2","project_tag-the-best-influencers-marketing-campaign-examples-it"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/41677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/comments?post=41677"}],"version-history":[{"count":8,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/41677\/revisions"}],"predecessor-version":[{"id":41699,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project\/41677\/revisions\/41699"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media\/41665"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/media?parent=41677"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_category?post=41677"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/it\/wp-json\/wp\/v2\/project_tag?post=41677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}