{"id":41887,"date":"2025-06-27T11:08:02","date_gmt":"2025-06-27T11:08:02","guid":{"rendered":"https:\/\/www.territory-influence.com\/influencers\/mikro-influencerzy\/"},"modified":"2025-07-03T09:23:34","modified_gmt":"2025-07-03T09:23:34","slug":"mikro-influencerzy","status":"publish","type":"page","link":"https:\/\/www.territory-influence.com\/pl\/influencers\/mikro-influencerzy\/","title":{"rendered":"Mikro Influencerzy"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” admin_label=”CTA” _builder_version=”4.21.0″ custom_margin=”|||” custom_padding=”|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/11\/pexels-ron-lach-7788432-scaled.jpg” alt=”Mikro Influencerzy” title_text=”Mikro Influencerzy” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.21.0″ animation_style=”fade” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” module_class=”tt-black mobile-headline” _builder_version=”4.21.0″ text_font=”Roboto|600|||||||” text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.8em” header_font=”Roboto|900|||||||” header_text_color=”#000000″ header_font_size=”65px” header_2_font=”Roboto|900|||||||” header_2_font_size=”55px” header_2_line_height=”1.4em” max_width_last_edited=”off|desktop” custom_margin=”200px|||-100px” custom_margin_tablet=”0px|||0px” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”|||” custom_padding_last_edited=”off|desktop” animation_style=”fade” header_2_font_size_tablet=”50px” header_2_font_size_phone=”50px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

MIKRO
INFLUENCERZY<\/h1>\n

[\/et_pb_text][et_pb_text admin_label=”Paragraph” _builder_version=”4.21.0″ text_font=”Roboto|700|||||||” text_text_color=”#000000″ text_font_size=”25px” text_line_height=”1.2em” header_font=”||||||||” header_2_font=”Muli|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” background_layout=”dark” max_width_last_edited=”off|desktop” module_alignment=”right” custom_margin=”|||” custom_padding=”|||” custom_padding_tablet=”30px|0px|30px|0px” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” animation_style=”fade” global_colors_info=”{}”]<\/p>\n

Mikro influencerzy to aktywni u\u017cytkownicy medi\u00f3w spo\u0142eczno\u015bciowych, posiadaj\u0105cy od 1 000 do 10 000 obserwuj\u0105cych. Tworz\u0105 zaanga\u017cowane spo\u0142eczno\u015bci, kt\u00f3re ceni\u0105 ich wiarygodny i codzienny przekaz. Cz\u0119sto dziel\u0105 si\u0119 osobistymi do\u015bwiadczeniami, recenzjami produkt\u00f3w i scenami z codziennego \u017cycia, buduj\u0105c relacje oparte na autentyczno\u015bci i zaufaniu.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/www.territory-influence.com\/pl\/kontakt\/” url_new_window=”on” button_text=”Zaanga\u017cuj mikro influencer\u00f3w” _builder_version=”4.27.4″ custom_button=”on” button_text_size=”25px” button_text_color=”#000000″ button_bg_color=”RGBA(255,255,255,0)” button_border_width=”3px” button_border_color=”#FF4E00″ button_border_radius=”0px” button_font=”Roboto|700|||||||” button_icon=”=||divi||400″ button_icon_color=”#000000″ background_layout=”dark” custom_margin=”|||” custom_margin_tablet=”30px|||0px” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”|||” animation_style=”fade” hover_enabled=”0″ button_border_radius_hover=”0px” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”on” button_border_radius__hover=”0px” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#000000″ global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_4,1_4″ use_custom_gutter=”on” admin_label=”CTA” _builder_version=”4.16″ width=”100%” max_width=”100%” custom_margin=”|||” custom_padding=”0px|0px|0px|0px” use_custom_width=”on” width_unit=”off” custom_width_percent=”100%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_cta button_url=”https:\/\/www.territory-influence.com\/pl\/influencers\/” button_text=”Poznaj inne rodzaje influencer\u00f3w” module_class=”tt-white” _builder_version=”4.21.0″ header_font=”Roboto|700|||||||” header_text_color=”#ffffff” header_font_size=”45px” body_font=”Roboto|300|||||||” body_text_align=”left” body_text_color=”#ffffff” body_font_size=”22px” body_line_height=”1.2em” use_background_color=”off” custom_button=”on” button_text_size=”22px” button_text_color=”#ffffff” button_bg_color=”RGBA(255,255,255,0)” button_border_width=”3px” button_border_color=”#FF4E00″ button_border_radius=”0px” button_font=”Roboto|700|||||||” button_icon=”=||divi||400″ button_icon_color=”#ffffff” button_alignment=”left” max_width=”600px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” module_alignment=”right” custom_margin=”10%||10%||false|false” custom_margin_tablet=”|||” custom_margin_phone=”|||” custom_margin_last_edited=”on|tablet” custom_padding=”|||10%” custom_padding_tablet=”|10%||” custom_padding_phone=”|60px||60px” custom_padding_last_edited=”on|phone” animation_style=”fade” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” button_border_radius_hover=”0px” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”on” button_border_radius__hover=”0px” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]<\/p>\n

Dlaczego mikro influencerzy?<\/h2>\n

Mikro influencerzy utrzymuj\u0105 siln\u0105, opart\u0105 na zaufaniu relacj\u0119 ze swoj\u0105 spo\u0142eczno\u015bci\u0105 \u2013 zar\u00f3wno w przestrzeni online, jak i offline. Taka jako\u015b\u0107 kontaktu pozwala markom korzysta\u0107 z ich autentyczno\u015bci i wiarygodno\u015bci, buduj\u0105c partnerskie, efektywne wsp\u00f3\u0142prace. Mikro influencerzy umo\u017cliwiaj\u0105 dotarcie do niszowych grup, wzmacniaj\u0105 lojalno\u015b\u0107 wobec marki i wspieraj\u0105 d\u0142ugofalowe zaanga\u017cowanie odbiorc\u00f3w. W TERRITORY Influence identyfikujemy tw\u00f3rc\u00f3w, kt\u00f3rych potencja\u0142 realnie przek\u0142ada si\u0119 na wp\u0142yw komunikacyjny i efektywno\u015b\u0107 kampanii. <\/span>select the best ones to<\/span> help brands maximize the<\/span>ir impact.<\/span><\/span> <\/span><\/p>\n

[\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Wiarygodno\u015b\u0107” image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/11\/Credibility.png” alt=”Credibility” image_icon_width=”60%” _builder_version=”4.21.0″ _module_preset=”default” header_font=”Roboto|700|||||||” header_text_align=”center” header_text_color=”#FF4E00″ header_font_size=”22px” body_font=”|300|||||||” body_text_color=”#FFFFFF” body_font_size=”16px” background_color=”#1a1a1a” custom_margin=”20px||10px||false|false” custom_padding=”20px|20px|20px|20px|false|false” global_colors_info=”{}”]<\/p>\n

Mikro influencerzy (1\u202f000\u201310\u202f000 obserwuj\u0105cych) buduj\u0105 zaanga\u017cowane i lojalne spo\u0142eczno\u015bci. Ich rekomendacje s\u0105 postrzegane jako bardziej wiarygodne ni\u017c te od wi\u0119kszych tw\u00f3rc\u00f3w, co realnie wp\u0142ywa na decyzje zakupowe.<\/span><\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”Efektywno\u015b\u0107 kosztowa” image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/11\/Cost-Effective.png” alt=”Cost-Effective” image_icon_width=”60%” _builder_version=”4.21.0″ _module_preset=”default” header_font=”Roboto|700|||||||” header_text_align=”center” header_text_color=”#FF4E00″ header_font_size=”22px” body_font=”|300|||||||” body_text_color=”#FFFFFF” body_font_size=”16px” background_color=”#1a1a1a” custom_margin=”20px||10px||false|false” custom_padding=”20px|20px|20px|20px|false|false” global_colors_info=”{}”]<\/p>\n

Mikro influencerzy, cho\u0107 zazwyczaj dro\u017csi od nano influencer\u00f3w, nadal oferuj\u0105 bardzo korzystny stosunek ceny do warto\u015bci \u2013 zw\u0142aszcza przy kampaniach nastawionych na jako\u015b\u0107 zaanga\u017cowania i trafno\u015b\u0107 dotarcia.<\/span><\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Precyzyjne dotarcie” image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/11\/Niche-targeted-3.png” alt=”Niche targeted” image_icon_width=”60%” _builder_version=”4.21.0″ _module_preset=”default” header_font=”Roboto|700|||||||” header_text_align=”center” header_text_color=”#FF4E00″ header_font_size=”22px” body_font=”|300|||||||” body_text_color=”#FFFFFF” body_font_size=”16px” background_color=”#1a1a1a” custom_margin=”20px||10px||false|false” custom_padding=”20px|20px|20px|20px|false|false” global_colors_info=”{}”]<\/p>\n

Mikro influencerzy cz\u0119sto specjalizuj\u0105 si\u0119 w konkretnych tematach, takich jak gotowanie, podr\u00f3\u017ce, opieka nad zwierz\u0119tami czy DIY. Dzi\u0119ki temu marki mog\u0105 skuteczniej dociera\u0107 do wybranych grup odbiorc\u00f3w i budowa\u0107 trafne zaanga\u017cowanie.<\/span><\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”Anga\u017cuj\u0105ce tre\u015bci” image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/7-2.png” alt=”content” image_icon_width=”60%” _builder_version=”4.21.0″ _module_preset=”default” header_font=”Roboto|700|||||||” header_text_align=”center” header_text_color=”#FF4E00″ header_font_size=”22px” body_font=”|300|||||||” body_text_color=”#FFFFFF” body_font_size=”16px” background_color=”#1a1a1a” custom_margin=”20px||10px||false|false” custom_padding=”20px|20px|20px|20px|false|false” global_colors_info=”{}”]<\/p>\n

They have higher engagement rates than larger influencers as <\/span>their<\/span> relationship with their followers is closer which triggers engagement.<\/span><\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#242424″ global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_2_font=”|700|||||||” header_2_font_size=”45px” global_colors_info=”{}”]<\/p>\n

Przyk\u0142ad wsp\u00f3\u0142pracy z mikro influencerami
<\/span><\/h2>\n

[\/et_pb_text][et_pb_slider dot_nav_custom_color=”#FF4E00″ _builder_version=”4.27.4″ _module_preset=”default” body_font_size=”22px” background_color=”RGBA(255,255,255,0)” link_option_url=”https:\/\/www.territory-influence.com\/project\/micro-influencers-for-perlino\/ ” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_slide heading=”Wzrost widoczno\u015bci marki Perlino poprzez aktywacj\u0119 mikro influencer\u00f3w i generowanie tre\u015bci UGC” button_text=”Zobacz pe\u0142ne wyniki kampanii” button_link=”https:\/\/www.territory-influence.com\/project\/micro-influencers-for-perlino\/” image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/11\/Perlino-1.png” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ header_font=”|700|||||||” header_font_size=”45px” body_font_size=”20px” custom_button=”on” button_border_width=”3px” button_border_color=”#FF4E00″ button_border_radius=”0px” button_use_icon=”on” button_icon=”=||divi||400″ button_icon_color=”#FFFFFF” button_on_hover=”on” hover_enabled=”0″ global_colors_info=”{}” sticky_transition=”on” sticky_enabled=”0″]<\/p>\n

W kampanii wzi\u0119\u0142o udzia\u0142 5 mikro influencer\u00f3w, kt\u00f3rzy przygotowali anga\u017cuj\u0105ce materia\u0142y w formie post\u00f3w i relacji na Instagramie. Dzia\u0142ania prze\u0142o\u017cy\u0142y si\u0119 na wzrost obecno\u015bci marki online i ponad 2 miliony wy\u015bwietle\u0144.<\/p>\n

[\/et_pb_slide][et_pb_slide heading=”Raising awareness for the CSD themed Garnier Micellar Cleasing Water” button_text=”Sprawd\u017a case study” button_link=”https:\/\/www.territory-influence.com\/project\/micro-influencers-for-garnier\/” image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/11\/garnier-Micellar.png” _builder_version=”4.21.0″ _module_preset=”default” header_level=”h3″ header_font=”|700|||||||” header_font_size=”45px” body_font_size=”20px” custom_button=”on” button_bg_color=”RGBA(255,255,255,0)” button_border_width=”3px” button_border_color=”#FF4E00″ button_border_radius=”0px” button_font=”||||||||” button_use_icon=”on” button_icon=”=||divi||400″ button_icon_color=”#FFFFFF” button_on_hover=”on” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

We helped Garnier to find the perfect micro influencers match to promote their <\/span>Micellar Cleansing Water <\/span>newly designed for pride month.<\/span><\/span><\/p>\n

[\/et_pb_slide][et_pb_slide heading=”Driving traffic to online shop for Olly Lingerie” button_text=”Sprawd\u017a case study” button_link=”https:\/\/www.territory-influence.com\/project\/micro-influencers-for-ollylingerie\/%20″ image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/11\/Olly-1-1.png” _builder_version=”4.21.0″ _module_preset=”default” header_level=”h3″ header_font=”|700|||||||” header_font_size=”45px” body_font_size=”20px” custom_button=”on” button_bg_color=”RGBA(255,255,255,0)” button_border_width=”3px” button_border_color=”#FF4E00″ button_border_radius=”0px” button_font=”||||||||” button_use_icon=”on” button_icon=”=||divi||400″ button_icon_color=”#FFFFFF” button_on_hover=”on” global_colors_info=”{}” sticky_transition=”on”]<\/p>\n

We activated 16 micro unpaid influencers with 1000 to 10K followers on Instagram to develop brand visibility and online conversion. <\/span>They<\/span> produced and shared over<\/span> 100 pieces of content, <\/span>achieving<\/span> 49.9K online<\/span> reach!<\/span><\/span> <\/span><\/p>\n

[\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” custom_margin=”||4px|||” sticky_enabled=”0″][et_pb_row admin_label=”Wiadomo\u015b\u0107” module_class=”tt-black” _builder_version=”4.21.0″ custom_margin=”|auto||auto|false|false” custom_padding=”|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.21.0″ text_font=”Roboto|700|||||||” text_text_color=”#737373″ text_font_size=”25px” header_font=”||||||||” header_2_font=”Roboto|700|||||||” header_2_text_align=”left” header_2_font_size=”45px” max_width_last_edited=”off|desktop” custom_margin=”|||” custom_padding=”|||” custom_padding_last_edited=”off|desktop” animation_style=”slide” animation_direction=”left” header_2_font_size_tablet=”” header_2_font_size_phone=”40px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Zostaw Wiadomo\u015b\u0107<\/h2>\n

lub napisz bezpo\u015brednio na hej-influence@territory.group<\/a><\/p>\n

[\/et_pb_text][et_pb_contact_form captcha=”off” email=”hej-influence@territory.group” success_message=”Dzi\u0119kujemy, skontaktujemy si\u0119 z Tob\u0105 wkr\u00f3tce!” submit_button_text=”Wy\u015blij wiadomo\u015b\u0107” module_id=”et_pb_contact_form_0″ module_class=”formtti” _builder_version=”4.21.0″ _unique_id=”e850a04f-dabd-41bc-a3ec-713206b63b92″ form_field_background_color=”rgba(26,26,26,0.08)” form_field_text_color=”rgba(0,0,0,0.6)” form_field_focus_text_color=”#FF4E00″ title_font=”Roboto|700|||||||” title_text_color=”#000000″ captcha_font=”Roboto||||||||” form_field_font=”Roboto|300|||||||” form_field_font_size=”18px” custom_button=”on” button_text_size=”25px” button_text_color=”#000000″ button_bg_color=”RGBA(255,255,255,0)” button_border_width=”3px” button_border_color=”#FF4E00″ button_border_radius=”0px” button_font=”Roboto|700|||||||” button_icon=”=||divi||400″ button_icon_color=”#000000″ button_custom_margin=”20px|240px|0px|0px|false|false” animation_style=”slide” 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