{"id":5290,"date":"2021-03-04T11:54:53","date_gmt":"2021-03-04T11:54:53","guid":{"rendered":"https:\/\/www.territory-influence.com\/influencers\/"},"modified":"2025-07-03T08:12:56","modified_gmt":"2025-07-03T08:12:56","slug":"influencers","status":"publish","type":"page","link":"https:\/\/www.territory-influence.com\/pl\/influencers\/","title":{"rendered":"Influencerzy"},"content":{"rendered":"

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We are born to influence<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Blog Section” _builder_version=”4.21.0″ background_color=”#FFFFFF” background_position=”top_center” custom_padding=”100px|0px|100px|0px|false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”20px” header_text_color=”#000000″ header_2_font=”Roboto|500|||||||” header_2_text_color=”#000000″ header_2_font_size=”40px” global_colors_info=”{}”]<\/p>\n

R\u00f3\u017cne typy influencer\u00f3w<\/h2>\n

W TERRITORY Influence wierzymy, \u017ce ka\u017cdy ma moc polecania produkt\u00f3w lub us\u0142ug. Od zwyk\u0142ej rozmowy z przyjacielem po posty w mediach spo\u0142eczno\u015bciowych \u2014 dzielenie si\u0119 do\u015bwiadczeniami pomaga konsumentom podejmowa\u0107 \u015bwiadome decyzje na ka\u017cdym etapie. Przewi\u0144 w d\u00f3\u0142, aby pozna\u0107 r\u00f3\u017cne kategorie influencer\u00f3w.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ admin_label=”Blog Posts Row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2024\/04\/Nano-influencers.png” alt=”Nano influencerzy” title_text=”Nano influencerzy” url=”https:\/\/www.territory-influence.com\/pl\/influencers\/nano-influencer\/” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”|-30px||||” custom_padding=”|0px||||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Roboto|300|||||||” text_text_color=”#000000″ text_font_size=”18px” text_line_height=”1.4em” header_font=”Roboto||||||||” header_text_color=”#000000″ header_2_font=”Roboto|700|||||||” header_2_text_color=”#000000″ header_3_font=”|700|||||||” header_3_font_size=”24px” header_6_font=”Roboto|100|||||||” header_6_font_size=”13px” global_colors_info=”{}”]<\/p>\n

Nano Influencerzy<\/h3>\n

Zaanga\u017cowani konsumenci, kt\u00f3rzy ch\u0119tnie dziel\u0105 si\u0119 swoimi opiniami podczas rozm\u00f3w w realnym \u017cyciu oraz w postach online.<\/p>\n

Mniej ni\u017c 1000 obserwuj\u0105cych<\/em><\/p>\n

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Micro Influencerzy<\/h3>\n

Aktywni u\u017cytkownicy medi\u00f3w spo\u0142eczno\u015bciowych, kt\u00f3rzy generuj\u0105 organiczny lub p\u0142atny zasi\u0119g online dzi\u0119ki anga\u017cuj\u0105cym tre\u015bciom i interakcjom z w\u0142asn\u0105 spo\u0142eczno\u015bci\u0105.<\/p>\n

Od 1 000 do 10 000 obserwuj\u0105cych<\/em><\/p>\n

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Makro Influencerzy<\/h3>\n

Profesjonalni tw\u00f3rcy tre\u015bci, kt\u00f3rzy z wyczuciem wprowadzaj\u0105 marki do swojej zaanga\u017cowanej spo\u0142eczno\u015bci, wykorzystuj\u0105c wiedz\u0119 i kreatywno\u015b\u0107.<\/p>\n

Ponad 100 000 obserwuj\u0105cych<\/em><\/p>\n

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Star Influencerzy<\/h3>\n

Osoby publiczne, kt\u00f3re \u0142\u0105cz\u0105 sw\u00f3j wizerunek i warto\u015bci z mark\u0105, wyst\u0119puj\u0105c w roli ambasador\u00f3w i docieraj\u0105c do odbiorc\u00f3w r\u00f3wnie\u017c poza mediami spo\u0142eczno\u015bciowymi.<\/p>\n

Do kilku milion\u00f3w obserwuj\u0105cych<\/em><\/p>\n

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Wsp\u00f3\u0142praca z markami<\/h2>\n

Wsp\u00f3\u0142praca z nano- i mikroinfluencerami<\/strong> pozwala markom rozwija\u0107 strategie rekomendacji opartych na relacjach i zaufaniu. Dzi\u0119ki temu mo\u017cliwe jest prowadzenie dzia\u0142a\u0144 edukacyjnych, kt\u00f3re pomagaj\u0105 konsumentom lepiej zrozumie\u0107 produkt lub us\u0142ug\u0119, jej cel i oczekiwane rezultaty. <\/p>\n

Z kolei makro- i star influencerzy oferuj\u0105 bardziej profesjonalne podej\u015bcie. Otrzymuj\u0105 wynagrodzenie za wsp\u00f3\u0142prace i realizuj\u0105 precyzyjnie przygotowane briefy. Wzmacniaj\u0105 widoczno\u015b\u0107, zasi\u0119g i \u015bwiadomo\u015b\u0107 marki lub produktu \u2013 co jest szczeg\u00f3lnie skuteczne w dotarciu do szerokiej grupy odbiorc\u00f3w i budowaniu du\u017cego zasi\u0119gu. <\/p>\n

Kluczem do sukcesu jest umiej\u0119tne po\u0142\u0105czenie r\u00f3\u017cnych typ\u00f3w influencer\u00f3w<\/strong>, dopasowane do cel\u00f3w marketingowych marki. Niezwykle istotne jest staranne dopasowanie influencer\u00f3w pod k\u0105tem ich profilu, aktywno\u015bci na platformach spo\u0142eczno\u015bciowych, charakteru tre\u015bci, format\u00f3w i zaanga\u017cowanych spo\u0142eczno\u015bci. <\/p>\n

[\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2024\/04\/Influencer-Scale.png” alt=”Skala Influencera” title_text=”Skala Influencera” url=”https:\/\/www.trnd.com\/pl\/” url_new_window=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” module_class=”full-width-image” _builder_version=”4.21.0″ background_color=”RGBA(255,255,255,0)” max_width=”600px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” module_alignment=”left” custom_margin=”||||false|false” custom_padding=”130px||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”0px||0px||false|true” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_cta title=” ” button_url=”https:\/\/www.trnd.com\/pl\/” url_new_window=”on” module_class=”tt-white tt-margin-bottom-40″ _builder_version=”4.21.0″ header_font=”Roboto|500|||||||” header_text_align=”left” header_text_color=”#000000″ header_font_size=”40px” header_line_height=”1.2em” body_font=”Roboto||||||||” body_text_align=”left” body_text_color=”#000000″ body_font_size=”20px” body_line_height=”1.4em” use_background_color=”off” custom_button=”on” button_text_size=”15px” button_text_color=”#ffffff” button_bg_color=”#FF4E00″ button_border_width=”5px” button_border_color=”#FF4E00″ button_border_radius=”0px” button_font=”Roboto|700|||||||” button_icon=”$||divi||400″ button_icon_color=”#ffffff” button_on_hover=”off” text_orientation=”left” max_width=”1000px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” module_alignment=”left” custom_margin=”|0px|0px|627px|false|false” custom_margin_tablet=”|||” custom_margin_phone=”|||” custom_margin_last_edited=”off|desktop” custom_padding=”30px|0px|0px|0px|false|false” custom_padding_tablet=”|10%||” custom_padding_phone=”|60px||60px” custom_padding_last_edited=”on|phone” link_option_url_new_window=”on” header_font_size_tablet=”” header_font_size_phone=”40px” header_font_size_last_edited=”on|phone” button_border_radius_hover=”0px” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”on” button_border_radius__hover=”0px” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]<\/p>\n

Jak wybra\u0107 odpowiednich influencer\u00f3w?<\/h2>\n

W TERRITORY Influence wierzymy, \u017ce odpowiedni dob\u00f3r influencer\u00f3w jest kluczowy dla sukcesu kampanii. Nasz\u0105 specjalno\u015bci\u0105 jest precyzyjne dopasowanie tw\u00f3rc\u00f3w do cel\u00f3w marki i charakteru kampanii. Poni\u017cej znajdziesz praktyczne wskaz\u00f3wki, kt\u00f3re pomog\u0105 Ci dobra\u0107 najlepszych partner\u00f3w do wsp\u00f3\u0142pracy: <\/p>\n

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Zostaw Wiadomo\u015b\u0107<\/h2>\n

lub napisz bezpo\u015brednio na hej-influence@territory.group<\/a><\/p>\n

[\/et_pb_text][et_pb_contact_form captcha=”off” email=”hej-influence@territory.group” success_message=”Dzi\u0119kujemy, skontaktujemy si\u0119 z Tob\u0105 wkr\u00f3tce!” submit_button_text=”Wy\u015blij wiadomo\u015b\u0107” module_id=”et_pb_contact_form_0″ module_class=”formtti” _builder_version=”4.21.0″ _unique_id=”e850a04f-dabd-41bc-a3ec-713206b63b92″ form_field_background_color=”rgba(26,26,26,0.08)” form_field_text_color=”rgba(0,0,0,0.6)” form_field_focus_text_color=”#FF4E00″ title_font=”Roboto|700|||||||” title_text_color=”#000000″ captcha_font=”Roboto||||||||” form_field_font=”Roboto|300|||||||” form_field_font_size=”18px” custom_button=”on” button_text_size=”25px” button_text_color=”#000000″ button_bg_color=”RGBA(255,255,255,0)” button_border_width=”3px” button_border_color=”#FF4E00″ button_border_radius=”0px” button_font=”Roboto|700|||||||” button_icon=”=||divi||400″ button_icon_color=”#000000″ button_custom_margin=”20px|240px|0px|0px|false|false” animation_style=”slide” 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You can find out more about the processing of your data in connection with the contact form in our <\/span>Privacy Notices.<\/span><\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Influencerzy to r\u00f3\u017cnorodne grupy tw\u00f3rc\u00f3w, kt\u00f3re mog\u0105 wzmocni\u0107 Twoj\u0105 mark\u0119 na wiele sposob\u00f3w.
Poznaj ich typologie i dowiedz si\u0119, jak skutecznie wsp\u00f3\u0142pracowa\u0107 z nimi, korzystaj\u0105c z naszego do\u015bwiadczenia. <\/p>\n","protected":false},"author":19,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-5290","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/pages\/5290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/comments?post=5290"}],"version-history":[{"count":9,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/pages\/5290\/revisions"}],"predecessor-version":[{"id":41997,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/pages\/5290\/revisions\/41997"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media?parent=5290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}