{"id":5983,"date":"2021-03-10T11:44:48","date_gmt":"2021-03-10T11:44:48","guid":{"rendered":"https:\/\/www.territory-influence.com\/word-of-mouth\/"},"modified":"2021-03-14T19:45:08","modified_gmt":"2021-03-14T19:45:08","slug":"word-of-mouth","status":"publish","type":"page","link":"https:\/\/www.territory-influence.com\/pl\/word-of-mouth\/","title":{"rendered":"Word-of-Mouth"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;CTA Section&#8221; _builder_version=&#8221;3.22&#8243; custom_padding=&#8221;50px||100px|||&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; admin_label=&#8221;CTA Row&#8221; _builder_version=&#8221;4.7.4&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.7.4&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/Digital-Influencer-Marketing-2-1.jpg&#8221; alt=&#8221;Marketing Word of Mouth&#8221; title_text=&#8221;Marketing Word of Mouth&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.7.4&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.7.4&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; module_class=&#8221;tt-black mobile-headline&#8221; _builder_version=&#8221;4.7.4&#8243; text_font=&#8221;Roboto|600|||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;Roboto|900|||||||&#8221; header_font_size=&#8221;54px&#8221; header_2_font=&#8221;Roboto|900|||||||&#8221; header_2_font_size=&#8221;55px&#8221; header_2_line_height=&#8221;1.4em&#8221; max_width_last_edited=&#8221;off|desktop&#8221; custom_margin=&#8221;200px|||-100px&#8221; custom_margin_tablet=&#8221;0px|||0px&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;|||&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; header_2_font_size_tablet=&#8221;50px&#8221; header_2_font_size_phone=&#8221;50px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221;]<\/p>\n<h1><span style=\"color: #252422;\">W<\/span>ORD-OF-MOUTH<br \/> <tt-underline><\/tt-underline>MARKETING<\/h1>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Paragraph&#8221; _builder_version=&#8221;4.7.4&#8243; text_font=&#8221;Roboto|500|||||||&#8221; text_font_size=&#8221;16px&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Muli|700|||||||&#8221; header_2_font_size=&#8221;50px&#8221; header_2_line_height=&#8221;1.4em&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; custom_padding_tablet=&#8221;30px|0px|30px|0px&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221;]<\/p>\n<p>Wprowadzaj swoj\u0105 mark\u0119 do rozm\u00f3w mi\u0119dzyludzkich i zapewnij sobie popularno\u015b\u0107 dzi\u0119ki autentycznym do\u015bwiadczeniom oraz edukacji produktowej. Skutecznie docieraj do swojej grupy docelowej dzi\u0119ki precyzyjnej selekcji setek lub tysi\u0119cy zaanga\u017cowanych (potencjalnych) konsument\u00f3w. Wykorzystaj si\u0142\u0119 rekomendacji offline!<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.territory-influence.com\/kontakt\/?lang=pl&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Zaanga\u017cuj offline influencer\u00f3w&#8221; _builder_version=&#8221;4.7.4&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#FF4E00&#8243; button_border_width=&#8221;10px&#8221; button_border_color=&#8221;#FF4E00&#8243; button_border_radius=&#8221;0px&#8221; button_font=&#8221;Roboto|700|||||||&#8221; button_icon=&#8221;%%3%%&#8221; button_icon_color=&#8221;#ffffff&#8221; button_on_hover=&#8221;off&#8221; custom_margin=&#8221;|||&#8221; custom_margin_tablet=&#8221;30px|||0px&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|||&#8221; button_border_radius_hover=&#8221;0px&#8221; button_text_size__hover_enabled=&#8221;off&#8221; 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url_new_window=&#8221;on&#8221; button_text=&#8221;Nasi Influencerzy&#8221; module_class=&#8221;tt-white&#8221; _builder_version=&#8221;4.7.4&#8243; header_font=&#8221;Roboto|900|||||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;33px&#8221; header_line_height=&#8221;1.3em&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_align=&#8221;left&#8221; body_text_color=&#8221;#ffffff&#8221; body_font_size=&#8221;16px&#8221; use_background_color=&#8221;off&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#FF4E00&#8243; button_border_width=&#8221;10px&#8221; button_border_color=&#8221;#FF4E00&#8243; button_border_radius=&#8221;0px&#8221; button_font=&#8221;Roboto|700|||||||&#8221; button_icon=&#8221;%%3%%&#8221; button_icon_color=&#8221;#ffffff&#8221; button_on_hover=&#8221;off&#8221; button_alignment=&#8221;left&#8221; max_width=&#8221;600px&#8221; max_width_tablet=&#8221;&#8221; 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button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;on&#8221; button_border_radius__hover=&#8221;0px&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;]<\/p>\n<h2><tt-underline><\/tt-underline> Rekomendacje przyjaci\u00f3\u0142 i rodziny s\u0105 drugim najwa\u017cniejszym \u017ar\u00f3d\u0142em informacji po telewizji na \u015bwiecie (Kantar).<\/h2>\n<p>&nbsp;<\/p>\n<p>Rekomendacje s\u0105 postrzegane jako wiarygodne \u017ar\u00f3d\u0142o zaufania i mog\u0105 wywiera\u0107 znacz\u0105cy wp\u0142yw. <span style=\"font-size: 16px;\">Nasza kategoria nano influencer\u00f3w pozwala na organizowanie ukierunkowanych test\u00f3w produkt\u00f3w i rozpowszechnianie informacji o Twojej marce w \u015bwiecie offline. Jak wiadomo, takie rozmowy maj\u0105 wp\u0142yw na ca\u0142\u0105 \u015bcie\u017ck\u0119 zakupow\u0105 klienta: od ustalenia kryteri\u00f3w do podj\u0119cia decyzji i dokonania zakupu. Opr\u00f3cz budowania \u015bwiadomo\u015bci marki ten rodzaj aktywacji mo\u017ce poprawi\u0107 d\u0142ugoterminowy kapita\u0142 marki, a tym samym lojalno\u015b\u0107 konsument\u00f3w.<\/span><\/p>\n<p><span style=\"font-size: 16px;\"><\/span><\/p>\n<p>[\/et_pb_cta][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/Digital-influencer-marketing-2-1-1.jpg&#8221; alt=&#8221;Word of Mouth Influencers&#8221; title_text=&#8221;Word of Mouth Influencers&#8221; force_fullwidth=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.7.4&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,1_5,1_5,1_5,1_5&#8243; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;299px&#8221; custom_margin=&#8221;40px|auto||auto||&#8221; custom_padding=&#8221;||100px|||&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/1-1.png&#8221; title_text=&#8221;1&#8243; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][et_pb_text module_class=&#8221;tt-white&#8221; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|700|||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.3em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;-15px||||false|false&#8221;]<\/p>\n<p style=\"text-align: center;\">EDUKACJA<tt-underline><\/tt-underline>PRODUKTOWA<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.7.4&#8243; 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text_line_height=&#8221;1.3em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;-15px||||false|false&#8221;]<\/p>\n<p style=\"text-align: center;\">BRAND <tt-underline><\/tt-underline>EXPERIENCE<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/7-1.png&#8221; title_text=&#8221;7&#8243; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][et_pb_text module_class=&#8221;tt-white&#8221; _builder_version=&#8221;4.7.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|700|||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.3em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;-15px||||false|false&#8221;]<\/p>\n<p style=\"text-align: center;\">POPRAWA <tt-underline><\/tt-underline><br \/>\nSPRZEDA\u017bY<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.7.4&#8243; 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button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;on&#8221; button_border_radius__hover=&#8221;0px&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2><tt-underline><\/tt-underline>Mediana ROI na poziomie marki dla kampanii offline: 4,08\u20ac (wg IRI)<\/h2>\n<p>&nbsp;<\/p>\n<p>Od pocz\u0105tku wsp\u00f3\u0142pracy TERRITORY Influence z IRI przeprowadzono ponad 30 pomiar\u00f3w kampanii. Dzi\u0119ki kampaniom uda\u0142o si\u0119 dotrze\u0107 do 18 milion\u00f3w os\u00f3b, a \u015bredni wzrost sprzeda\u017cy na poziomie rynku krajowego wyni\u00f3s\u0142 11,37% dla danego produktu i 5,7% dla danej marki. Oznacza to median\u0119 ROI na poziomie 2,47 euro dla produktu i 4,08 euro dla marki. ROI mo\u017ce si\u0119 r\u00f3\u017cni\u0107 w zale\u017cno\u015bci od wielu czynnik\u00f3w, ale 70% wszystkich kampanii prowadzi do pozytywnego ROI dla produktu, a 83% prowadzi do pozytywnego ROI dla poziomu marki. 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Skutecznie docieraj do swojej grupy docelowej dzi\u0119ki precyzyjnej selekcji setek lub tysi\u0119cy zaanga\u017cowanych (potencjalnych) konsument\u00f3w. Wykorzystaj si\u0142\u0119 rekomendacji offline! Rekomendacje przyjaci\u00f3\u0142 i rodziny s\u0105 drugim najwa\u017cniejszym \u017ar\u00f3d\u0142em informacji po telewizji na \u015bwiecie (Kantar). &nbsp; Rekomendacje s\u0105 postrzegane jako [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-5983","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/pages\/5983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/comments?post=5983"}],"version-history":[{"count":0,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/pages\/5983\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media?parent=5983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}