{"id":10158,"date":"2021-08-05T09:21:49","date_gmt":"2021-08-05T09:21:49","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-mikro-i-makro-influencerzy-dla-philips-oneblade\/"},"modified":"2021-08-05T09:45:48","modified_gmt":"2021-08-05T09:45:48","slug":"nano-mikro-i-makro-influencerzy-dla-philips-oneblade","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/pl\/project\/nano-mikro-i-makro-influencerzy-dla-philips-oneblade\/","title":{"rendered":"Nano-, mikro- i makro-influencerzy dla Philips OneBlade"},"content":{"rendered":"

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NANO, MICRO & MACRO INFLUENCER ACTIVATION<\/p>\n

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Case Study
\n<\/tt-underline>Philips OneBlade<\/h1>\n

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Do projektu maszynki do golenia Philips OneBlade, zrekrutowali\u015bmy zesp\u00f3\u0142 130 nano i mikro oraz 5 makro influencer\u00f3w na W\u0119grzech. Celem by\u0142o wygenerowanie test\u00f3w premium oraz wysokiej jako\u015bci tre\u015bci online, w szczeg\u00f3lno\u015bci wideo (rozpakowywanie, testowanie, porady) oraz ocen i recenzji, aby marka mog\u0142a skutecznie informowa\u0107 o unikalnych zaletach produktu. Uczestnicy mieli do wykonania wiele misji, a my wspierali\u015bmy ich tre\u015bciami edukacyjnymi dla VIP-\u00f3w i dostarczali\u015bmy produkty w ramach brand experience. Makro influencerzy wspierali zespo\u0142y nano i mikro, zapewniaj\u0105c im wi\u0119ksz\u0105 widoczno\u015b\u0107 i inspiruj\u0105c ich kreatywnymi pomys\u0142ami na content.<\/p>\n

374 jako\u015bciowe publikacje influencer\u00f3w dla zwi\u0119kszania \u015bwiadomo\u015bci i promocji marki.<\/h2>\n

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Wsparli\u015bmy Philipsa, generuj\u0105c ponad 350k zasi\u0119gu online (ta liczba ci\u0105gle ro\u015bnie, dzi\u0119ki sta\u0142ej dost\u0119pno\u015bci wygenerowanego contentu!) oraz wysokiej jako\u015bci tre\u015bci, kt\u00f3re marka do dzi\u015b wykorzystuje w swojej komunikacji w mediach spo\u0142eczno\u015bciowych. Uda\u0142o nam si\u0119 dotrze\u0107 do grupy docelowej poprzez liczne touchpointy (unboxing i filmy testowe, wpisy na blogu, zdj\u0119cia, recenzje oraz zintegrowane UGC w komunikacji marki). Po do\u015bwiadczeniach z mark\u0105 zapytali\u015bmy influencer\u00f3w, czy poleciliby produkt i otrzymali\u015bmy 97% wska\u017anik rekomendacji, co \u015bwiadczy o sukcesie test\u00f3w produkt\u00f3w. Przewi\u0144 w d\u00f3\u0142, aby zobaczy\u0107 wyniki!<\/p>\n

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UDOST\u0118PNIJ DALEJ<\/h1>\n

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NANO, MICRO & MACRO INFLUENCER ACTIVATIONCase Study Philips OneBlade Do projektu maszynki do golenia Philips OneBlade, zrekrutowali\u015bmy zesp\u00f3\u0142 130 nano i mikro oraz 5 makro influencer\u00f3w na W\u0119grzech. Celem by\u0142o wygenerowanie test\u00f3w premium oraz wysokiej jako\u015bci tre\u015bci online, w szczeg\u00f3lno\u015bci wideo (rozpakowywanie, testowanie, porady) oraz ocen i recenzji, aby marka mog\u0142a skutecznie informowa\u0107 o unikalnych […]<\/p>\n","protected":false},"author":19,"featured_media":9495,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[202,203],"project_tag":[],"class_list":["post-10158","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-consumer-electronics-pl","project_category-ecommerce-pl"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/10158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/comments?post=10158"}],"version-history":[{"count":3,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/10158\/revisions"}],"predecessor-version":[{"id":10161,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/10158\/revisions\/10161"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media\/9495"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media?parent=10158"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_category?post=10158"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_tag?post=10158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}