{"id":15332,"date":"2022-06-17T13:45:43","date_gmt":"2022-06-17T13:45:43","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/stumbras-kampania-influencer-marketingowa-z-nano-influencerami\/"},"modified":"2022-06-17T17:04:45","modified_gmt":"2022-06-17T17:04:45","slug":"stumbras-kampania-influencer-marketingowa-z-nano-influencerami","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/pl\/project\/stumbras-kampania-influencer-marketingowa-z-nano-influencerami\/","title":{"rendered":"Stumbras – kampania influencer marketingowa z nano influencerami"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

AKTYWACJA NANO INFLUENCER\u00d3W<\/p>\n

[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.16″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Case Study
<\/tt-underline>stumbras<\/h1>\n

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Aktywacja kampanii influencer marketingowej dla marki Stumbras<\/span><\/span><\/h2>\n

Mieli\u015bmy ogromn\u0105 przyjemno\u015b\u0107 wsp\u00f3\u0142pracy z<\/span> mark\u0105 Stumbras<\/a><\/strong>, kt\u00f3ra oferuje alkohole wysokoprocentowe, powstaj\u0105ce na bazie w\u00f3d g\u0142\u0119binowych oraz zb\u00f3\u017c pochodz\u0105cych jedynie z upraw ekologicznych, wyhodowanych bez stosowania nawoz\u00f3w sztucznych.<\/span><\/span><\/span><\/p>\n

<\/span><\/p>\n

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G\u0142\u00f3wnym celem kampanii influencer marketingowej by\u0142o zwi\u0119kszenie \u015bwiadomo\u015bci marki, a tak\u017ce informowanie i edukowanie konsument\u00f3w o mo\u017cliwo\u015bci wykorzystywania alkoholi Stumbras<\/a> w domowych koktajlach.<\/strong><\/span><\/p>\n

<\/strong><\/span><\/p>\n

300 nano influencer\u00f3w jako eko degustator\u00f3w<\/span><\/span><\/span><\/h2>\n

W kampanii wzi\u0119\u0142o udzia\u0142 300 nano influencer\u00f3w<\/strong>, kt\u00f3rzy s\u0105 entuzjastami alkoholi wysokoprocentowych i przy ich zakupie zwracaj\u0105 uwag\u0119 na smak. 56% z nich zna\u0142o mark\u0119 Stumbras.<\/span><\/p>\n

Ka\u017cdy uczestnik projektu otrzyma\u0142 zestaw startowy VIP, kt\u00f3ry zawiera\u0142 2 butelki alkoholu, jedn\u0105 bezsmakow\u0105, a drug\u0105 o smaku pigwy oraz list powitalny.<\/span><\/p>\n

<\/span><\/p>\n

Prawdziwa si\u0142a natury Stumbras – 1.5 mln zasi\u0119g kampanii influencer marketingowej<\/span><\/span><\/h2>\n

Uczestnicy projektu wygenerowali 1015 unikalnych tre\u015bci na Instagramie i Facebooku<\/strong> pod haszatagami #wiernynaturze #r\u0119cznearcydzie\u0142o<\/strong>, inspiruj\u0105c odbiorc\u00f3w do delektowania si\u0119 nie tylko alkoholami Stumbras w klasycznej wersji, ale r\u00f3wnie\u017c serwowanymi w domowych koktajlach.<\/p>\n

Uczestnicy kampanii podzielili si\u0119 swoj\u0105 opini\u0105 i do\u015bwiadczeniami z mark\u0105. 60% stwierdzi\u0142o, \u017ce w trakcie kampanii kupi\u0142o dodatkowe butelki alkoholu marki.<\/strong> 99% uczestnik\u00f3w projektu poleci\u0142oby produkty przyjacio\u0142om i rodzinie, a 97% jest zdecydowanych na zakup w przysz\u0142o\u015bci.<\/p>\n

117 recenzji na popularnej platformie e-commarce<\/span><\/h2>\n

Uczestnicy kampanii wygenerowali prawie 120 recenzji ze \u015bredni\u0105 ocen\u0105 4.9 dla produkt\u00f3w<\/strong>. Dzia\u0142ania te nie tylko wspar\u0142y \u015bwiadomo\u015b\u0107 marki, ale tak\u017ce pozycjonowanie firmy i konwersje.<\/p>\n

<\/strong><\/p>\n

Influencer marketing – efekt domina<\/span><\/span><\/h2>\n

Podczas kampanii influencerzy nie tylko publikowali tre\u015bci w mediach spo\u0142eczno\u015bciowych i rozpowszechniali informacje o produktach marki w\u015br\u00f3d swoich najbli\u017cszych i znajomych, ale r\u00f3wnie\u017c dzielili si\u0119 osobistymi do\u015bwiadczeniami i opiniami w mediach internetowych, takich jak oficjalne kana\u0142y marki:<\/span><\/p>\n

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Pigwowa – pe\u0142ne zaskoczenie. Delikatniejszy smak, ale pe\u0142na moc. Klasyczna – doskonale si\u0119 prezentuje z zatopionym w butelce k\u0142osem.<\/p>\n

 <\/p>\n<\/blockquote>\n

Kampania z udzia\u0142em nano influencer\u00f3w by\u0142a \u015bwietnym rozwi\u0105zaniem dla marki. Podczas kampanii influencerzy wygenerowali ogromn\u0105 ilo\u015b\u0107 tre\u015bci na Instagramie i Facebooku, w tym stories. Tre\u015bci wizualne stworzone przez influencer\u00f3w uwieczni\u0142y wiele pi\u0119knych moment\u00f3w. Przedstawia\u0142y one wyj\u0105tkowe chwile uczestnik\u00f3w kampanii z ich najbli\u017cszymi, podczas kt\u00f3rych delektowali si\u0119 wysokiej jako\u015bci koktajlami, kt\u00f3rych g\u0142\u00f3wnym sk\u0142adnikiem by\u0142y w\u00f3dki Stumbras.<\/em><\/span><\/p>\n

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Smak ma bardzo dobry. Pij\u0105c w\u00f3dk\u0119 Stumbras czuje si\u0119, \u017ce jest wykonywana bardzo starannie. Nie jestem zwolennikiem w\u00f3dek, jednak\u017ce ta wyj\u0105tkowo przypad\u0142a mi do gustu. W drinkach jest praktycznie niewyczuwalna.<\/span><\/p>\n<\/blockquote>\n

<\/strong><\/p>\n

Sprawd\u017a wi\u0119cej inspiruj\u0105cych kampanii influencer marketingowych<\/a><\/strong>.<\/p>\n

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UDOST\u0118PNIJ<\/span><\/h1>\n

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AKTYWACJA NANO INFLUENCER\u00d3WCase Studystumbras Aktywacja kampanii influencer marketingowej dla marki Stumbras Mieli\u015bmy ogromn\u0105 przyjemno\u015b\u0107 wsp\u00f3\u0142pracy z mark\u0105 Stumbras, kt\u00f3ra oferuje alkohole wysokoprocentowe, powstaj\u0105ce na bazie w\u00f3d g\u0142\u0119binowych oraz zb\u00f3\u017c pochodz\u0105cych jedynie z upraw ekologicznych, wyhodowanych bez stosowania nawoz\u00f3w sztucznych. G\u0142\u00f3wnym celem kampanii influencer marketingowej by\u0142o zwi\u0119kszenie \u015bwiadomo\u015bci marki, a tak\u017ce informowanie i edukowanie konsument\u00f3w o […]<\/p>\n","protected":false},"author":35,"featured_media":15227,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[197],"project_tag":[264,259,261,260,263,262],"class_list":["post-15332","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-pl","project_tag-branza-alkoholowa","project_tag-influencer-marketing-pl","project_tag-influencerzy","project_tag-kampania-influencerska","project_tag-najlepsze-kampanie-influencerskie","project_tag-nano-influencerzy"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/15332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/comments?post=15332"}],"version-history":[{"count":15,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/15332\/revisions"}],"predecessor-version":[{"id":15368,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/15332\/revisions\/15368"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media\/15227"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media?parent=15332"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_category?post=15332"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_tag?post=15332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}