{"id":15743,"date":"2022-07-05T17:13:41","date_gmt":"2022-07-05T17:13:41","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/micro-influencers-for-eco-friendly-olly-lingerie\/"},"modified":"2023-04-20T07:38:15","modified_gmt":"2023-04-20T07:38:15","slug":"micro-influencers-for-eco-friendly-olly-lingerie","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/pl\/project\/micro-influencers-for-eco-friendly-olly-lingerie\/","title":{"rendered":"Kampania z mikro influencerami dla ekologicznej bielizny Olly Lingerie"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

AKTYWACJA MIKRO INFLUENCER\u00d3W<\/p>\n

[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.16″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Case Study
<\/tt-underline>olly lingerie<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”110px||18px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text quote_border_color=”#FF4E00″ _builder_version=”4.16.0″ _module_preset=”default” text_font=”Roboto|500|||||||” text_font_size=”16px” quote_font=”Roboto|300|on||||||” header_font=”Roboto|900|||||||” header_font_size=”45px” header_2_font=”Roboto|900|||||||” header_2_font_size=”30px” global_colors_info=”{}”]<\/p>\n

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W lutym 2022 roku wsp\u00f3\u0142pracowali\u015bmy po raz pierwszy z francusk\u0105 mark\u0105 bieli\u017anian\u0105. Celem kampanii by\u0142o zwi\u0119kszenia \u015bwiadomo\u015bci i widoczno\u015bci marki Olly Lingerie oraz skierowanie ruchu do jej<\/span> sklepu internetowego.<\/span><\/p>\n

<\/span><\/p>\n

23,2% \u015bredniego zaanga\u017cowania dla post\u00f3w na Instagramie<\/span><\/h2>\n

Aktywowali\u015bmy 16 mikro niep\u0142atnych influencer\u00f3w<\/strong> z 1 000 do 10 000 followers\u00f3w na Instagramie. Kilku tw\u00f3rc\u00f3w prowadzi\u0142o bloga i publikowa\u0142o regularnie artyku\u0142y. Starannie wyselekcjonowali\u015bmy influencer\u00f3w zgodnie z kryteriami marki. Grupa fashionistek by\u0142a zainteresowana m.in.<\/span> mod\u0105 ekologiczn\u0105, wi\u0119kszo\u015b\u0107 z nich swobodnie pozowa\u0142a w bieli\u017anie, co jest kluczowe przy prezentacji tego typu produkt\u00f3w.<\/span><\/p>\n

Na podstawie dost\u0119pnego asortymentu, uczestniczki kampanii otrzyma\u0142y unikalny kod, dzi\u0119ki kt\u00f3remu mog\u0142y zam\u00f3wi\u0107 dwa zestawy bielizny premium (Amour Pivoine & Dawa Myositis) w sklepie internetowym marki<\/a>. Po zako\u0144czeniu etapu przygotowawczego tw\u00f3rcy prezentowali zestawy bielizny, u\u017cywaj\u0105c hasztag\u00f3w kampanii: #OllyLingerie #GreenLingerie, a tak\u017ce promuj\u0105c w publikowanych tre\u015bciach kod rabatowy o warto\u015bci 10%. Profesjonalnie przeprowadzona rekrutacja influencer\u00f3w pozwoli\u0142a nam mi\u0142o zaskoczy\u0107 Olly Lingerie wi\u0119ksz\u0105 ilo\u015bci\u0105 opublikowanych tre\u015bci na jednego tw\u00f3rc\u0119, ni\u017c by\u0142o to wymagane.<\/span> Kreatywne tre\u015bci zosta\u0142y entuzjastycznie przyj\u0119te przez odbiorc\u00f3w marki na Instagramie. 75% tw\u00f3rc\u00f3w prezentowa\u0142o produkty, pokazuj\u0105c je na sobie. Dla niekt\u00f3rych dziewczyn by\u0142a to nawet okazja, aby odwa\u017cy\u0107 si\u0119, zaprezentowa\u0107 w bieli\u017anie po raz pierwszy na swoim profilu.<\/span><\/p>\n

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\u2018\u2019Ta kampania pozwoli\u0142a nam stworzy\u0107 jako\u015bciowe tre\u015bci, kt\u00f3rych produkty by\u0142o pi\u0119knie wyeksponowane. Na wi\u0119kszo\u015bci tre\u015bciach kampanii tw\u00f3rcy prezentowali bielizn\u0119 na sobie, co jest dla nas bardzo wa\u017cne\u2019\u2019. Mathilde de Sacy, wsp\u00f3\u0142za\u0142o\u017cycielka Olly Lingerie.<\/strong><\/p>\n<\/blockquote>\n

Kampania z udzia\u0142em influencer\u00f3w okaza\u0142a si\u0119 \u015bwietn\u0105 promocj\u0105 dla m\u0142odej francuskiej marki, podczas kt\u00f3rej zosta\u0142o wygenerowanych ponad 46 publikacji<\/strong>. Domowe sesje zdj\u0119ciowe zrealizowane przez influencer\u00f3w okaza\u0142y si\u0119 sukcesem, dzi\u0119ki nim marka otrzyma\u0142a 110 zdj\u0119\u0107<\/strong>, kt\u00f3re zosta\u0142y udost\u0119pnione w sieci. Przewi\u0144 w d\u00f3\u0142, aby uzyska\u0107 wi\u0119cej informacji na temat wynik\u00f3w kampanii.<\/span><\/p>\n

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„Dzi\u0119ki tej kampanii mogli\u015bmy zaistnie\u0107 w spo\u0142eczno\u015bci<\/strong> influencer\u00f3w. Poniewa\u017c spora cz\u0119\u015b\u0107 odbiorc\u00f3w z rekrutowanych influencer\u00f3w jest zainteresowana ekologiczn\u0105 mod\u0105, mog\u0105 by\u0107 oni potencjalnymi klientami<\/strong> Olly\u2019\u2019. <\/span>Mathilde de Sacy, wsp\u00f3\u0142za\u0142o\u017cycielka Olly Lingerie. <\/strong>NB. W trakcie trwania kampanii zrealizowano ponad 22 zam\u00f3wie\u0144, dzi\u0119ki kodom rabatowym.<\/em><\/p>\n<\/blockquote>\n

<\/span><\/p>\n<\/div>\n<\/div>\n

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UDOST\u0118PNIJ DALEJ<\/h1>\n

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AKTYWACJA MIKRO INFLUENCER\u00d3WCase Studyolly lingerie W lutym 2022 roku wsp\u00f3\u0142pracowali\u015bmy po raz pierwszy z francusk\u0105 mark\u0105 bieli\u017anian\u0105. Celem kampanii by\u0142o zwi\u0119kszenia \u015bwiadomo\u015bci i widoczno\u015bci marki Olly Lingerie oraz skierowanie ruchu do jej sklepu internetowego. 23,2% \u015bredniego zaanga\u017cowania dla post\u00f3w na Instagramie Aktywowali\u015bmy 16 mikro niep\u0142atnych influencer\u00f3w z 1 000 do 10 000 followers\u00f3w na Instagramie. […]<\/p>\n","protected":false},"author":19,"featured_media":14911,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[227],"project_tag":[],"class_list":["post-15743","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-moda-pl"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/15743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/comments?post=15743"}],"version-history":[{"count":11,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/15743\/revisions"}],"predecessor-version":[{"id":22022,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/15743\/revisions\/22022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media\/14911"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media?parent=15743"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_category?post=15743"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_tag?post=15743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}