{"id":16137,"date":"2022-07-20T10:50:28","date_gmt":"2022-07-20T10:50:28","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/16137\/"},"modified":"2022-07-20T15:52:22","modified_gmt":"2022-07-20T15:52:22","slug":"kampania-influencer-marketingowa-branza-beauty","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/pl\/project\/kampania-influencer-marketingowa-branza-beauty\/","title":{"rendered":"Kampania influencer marketingowa dla marki Clinique"},"content":{"rendered":"

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NANO INFLUENCERZY<\/p>\n

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Case Study
<\/tt-underline>Clinique<\/h1>\n

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Aktywacja mikro influencer\u00f3w dla marki Clinique<\/strong><\/strong><\/h2>\n

Mieli\u015bmy ogromn\u0105 przyjemno\u015b\u0107 wsp\u00f3\u0142pracy z mark\u0105 Clinique<\/strong><\/a><\/span>, kt\u00f3ra jest znana na ca\u0142ym \u015bwiecie z wysokiej klasy bezzapachowych kosmetyk\u00f3w, testowanych alergologiczne.<\/p>\n

Jej misj\u0105 od zawsze by\u0142o dostarczanie bezpiecznych, skutecznych formu\u0142 do wykonywania prostych, rutynowych zabieg\u00f3w piel\u0119gnacyjnych w domu.<\/p>\n

Celem kampanii influencer marketingowej by\u0142o wsparcie sprzeda\u017cy i zwi\u0119kszenie widoczno\u015bci marki na platformach e-commarce z pomoc\u0105 autentycznych i jako\u015bciowych opinii stworzonych przez prawdziwych konsument\u00f3w.<\/strong><\/span><\/p>\n

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100 mikro influencerek, wsperaj\u0105cych mark\u0119 w osi\u0105gni\u0119ciu jej cel\u00f3w<\/strong><\/h2>\n<\/div>\n<\/div>\n
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W kampanii wzi\u0119\u0142o udzia\u0142 100 mikro influencerek<\/strong>, aktywnych konsumentek na popularnych platformach e-commarce. 44% z nich mia\u0142o okazj\u0119 u\u017cywa\u0107 kosmetyk\u00f3w Clinique przed rozpocz\u0119ciem kampanii. 99% uczestniczek korzysta z platform do zamieszczania opinii i publikuje recenzje na temat produkt\u00f3w, a 43% kieruje si\u0119 opiniami na platformach e-commerce podczas zakupu kosmetyk\u00f3w do piel\u0119gnacji.<\/p>\n

Ka\u017cda uczestniczka kampanii otrzyma\u0142a zestaw startowy VIP, sk\u0142adaj\u0105cy si\u0119 z jednego z trzech przygotowanych przez mark\u0119 zestaw\u00f3w kosmetyk\u00f3w oraz list powitalny.<\/p>\n

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Moc natury w produktach marki Clinique – 481 opinii na popularnych platformach e-commarce<\/strong><\/h2>\n<\/div>\n<\/div>\n
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Uczestniczki projektu wygenerowa\u0142y 481 unikalnych opinii na platformach e-commarce oraz na stronie internetowej marki<\/strong>, w kt\u00f3rych dzieli\u0142y si\u0119 osobistymi opiniami i do\u015bwiadczeniami na temat produkt\u00f3w.<\/p>\n

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,,Ciesz\u0119 si\u0119, \u017ce mog\u0142am bra\u0107 udzia\u0142 w tym projekcie i pozna\u0107 tak wspania\u0142y produkt. Warto zainwestowa\u0107 w lepszy produkt, kt\u00f3ry dzia\u0142a i jest przede wszystkim wydajny\u2019\u2019. Donna<\/strong><\/em><\/p>\n<\/blockquote>\n

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,,Oby wi\u0119cej takich testowa\u0144. Jestem bardzo zadowolona, \u017ce uda\u0142o mi si\u0119 dosta\u0107 do tego w\u0142a\u015bnie testu. Dzi\u0119ki Wam b\u0119d\u0119 mog\u0142a z czystym sumieniem poleci\u0107 moim znajomym produkty Clinique wiedz\u0105c, \u017ce s\u0105 one skuteczne i warte swojej ceny\u2019\u2019. Sychaa\u00a0 \u00a0<\/strong><\/em><\/p>\n<\/blockquote>\n

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Sprawd\u017a wi\u0119cej inspiruj\u0105cych<\/strong>\u00a0<\/span>kampanii influencer marketingowych<\/a><\/strong>.<\/span><\/p>\n

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UDOST\u0118PNIJ DALEJ<\/h1>\n

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NANO INFLUENCERZYCase StudyClinique   Aktywacja mikro influencer\u00f3w dla marki Clinique Mieli\u015bmy ogromn\u0105 przyjemno\u015b\u0107 wsp\u00f3\u0142pracy z mark\u0105 Clinique, kt\u00f3ra jest znana na ca\u0142ym \u015bwiecie z wysokiej klasy bezzapachowych kosmetyk\u00f3w, testowanych alergologiczne. Jej misj\u0105 od zawsze by\u0142o dostarczanie bezpiecznych, skutecznych formu\u0142 do wykonywania prostych, rutynowych zabieg\u00f3w piel\u0119gnacyjnych w domu. Celem kampanii influencer marketingowej by\u0142o wsparcie sprzeda\u017cy i […]<\/p>\n","protected":false},"author":35,"featured_media":16092,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[185],"project_tag":[],"class_list":["post-16137","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-pl"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/16137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/comments?post=16137"}],"version-history":[{"count":22,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/16137\/revisions"}],"predecessor-version":[{"id":16213,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/16137\/revisions\/16213"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media\/16092"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media?parent=16137"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_category?post=16137"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_tag?post=16137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}