{"id":18478,"date":"2022-11-09T13:11:44","date_gmt":"2022-11-09T13:11:44","guid":{"rendered":"https:\/\/www.territory-influence.com\/?post_type=project&p=18478"},"modified":"2022-11-09T13:26:22","modified_gmt":"2022-11-09T13:26:22","slug":"kampania-z-influencerami-typu-start-dla-producenta-oliwy","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/pl\/project\/kampania-z-influencerami-typu-start-dla-producenta-oliwy\/","title":{"rendered":"Kampania z influencerami typu star dla producenta oliwy"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]

AKTYWACJA NANO INFLUENCER\u00d3W<\/p>[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.16″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]

Case Study
<\/tt-underline>OLIWA Z OLIWEK od Marki COOSUR<\/h1>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”110px||18px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px|||0px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text quote_border_color=”#FF4E00″ _builder_version=”4.16.0″ _module_preset=”default” text_font=”Roboto|500|||||||” text_font_size=”16px” quote_font=”Roboto|300|on||||||” header_font=”Roboto|900|||||||” header_font_size=”45px” header_2_font=”Roboto|900|||||||” header_2_font_size=”30px” custom_padding=”||4px|||” global_colors_info=”{}”]
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Kampania z influencerami typu star dla producenta oliwy<\/span><\/span><\/h2>\n

Marka Coosur jest hiszpa\u0144skim liderem w produkcji oliwy z oliwek. Uprawy oliwek marki znajduj\u0105 si\u0119 w Ja\u00e9n w Hiszpanii, najwi\u0119kszym na \u015bwiecie obszarze, na kt\u00f3rym jest produkowana oliwa z oliwek. Na pocz\u0105tku roku 2022 wsp\u00f3\u0142pracowali\u015bmy z Coosur w celu zwi\u0119kszenia \u015bwiadomo\u015bci oferowanych przez ni\u0105 produkt\u00f3w w mediach spo\u0142eczno\u015bciowych oraz w celu edukacji konsument\u00f3w. Celem marki by\u0142o r\u00f3wnie\u017c zaanga\u017cowanie spo\u0142eczno\u015bci i zwi\u0119kszenie konwersji.<\/span><\/p>\n

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Mocna koncepcja kreatywna to podstawa udanej kampanii komunikacyjnej<\/span><\/span><\/h2>\n

Kluczem do tej kampanii by\u0142a doskona\u0142a koncepcja kreatywna. Influencerzy zaanga\u017cowani w kampani\u0119 podczas serwowania da\u0144 polewali je oliw\u0105 z oliwek w kszta\u0142cie litery S, co nawi\u0105zuje do s\u0142owa \u201esur\u201d (po\u0142udnie). Sour jest regionem w Hiszpanii, w kt\u00f3rym powsta\u0142a marka Coosur i w\u0142a\u015bnie tam najwi\u0119ksi mistrzowie wytwarzaj\u0105 wysokiej jako\u015bci oliw\u0119 z oliwek.<\/span><\/p>\n

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Aktywacja influencer\u00f3w <\/span><\/h2>\n

Wyselekcjonowali\u015bmy do kampanii 4 influencer\u00f3w typu start i 1 makro, osoby znane i popularne w Hiszpanii, z ponad 60% hiszpa\u0144sk\u0105 publiczno\u015bci\u0105. Ich misj\u0105 by\u0142o dzielenie si\u0119 poprzez tre\u015bci w mediach spo\u0142eczno\u015bciowych, w jaki spos\u00f3b wykorzystuj\u0105 oliw\u0119 Coosur do r\u00f3\u017cnych prostych potraw.<\/p>\n

Kampania osi\u0105gn\u0119\u0142a imponuj\u0105ce wyniki, ponad 2 mln wy\u015bwietle\u0144 online! Przewi\u0144 w d\u00f3\u0142 i odkryj kluczowe KPI.<\/p>\n

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Sprawd\u017a wi\u0119cej inspiruj\u0105cych kampanii influencer marketingowych<\/a><\/strong>.<\/p>\n

<\/span><\/p>\n<\/div>\n<\/div>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16.0″ _module_preset=”default” custom_margin=”|auto|-103px|auto|false|false” custom_padding=”||60px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2022\/11\/kampania-influencer-marketingowa-dla-marki-oferujacej-oliwe-z-oliwek.mp4″ _builder_version=”4.16.0″ _module_preset=”default” width=”68%” module_alignment=”center” height=”1000px” max_height=”420px” custom_margin=”-24px||-23px||false|false” custom_padding=”||0px|||” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.16.0″ _module_preset=”default” custom_margin=”|auto|-103px|auto|false|false” custom_padding=”||60px||false|false” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Fun Fact Section” _builder_version=”4.16.0″ background_color=”#252422″ min_height=”709.3px” custom_margin=”-226px||12px||false|false” custom_padding=”189px||40px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16.0″ _module_preset=”default” custom_margin=”30px||-13px||false|false” custom_padding=”51px||1px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”tt-black” _builder_version=”4.16.0″ _module_preset=”default” header_font=”Roboto|900|||||||” header_text_align=”center” header_font_size=”35px” global_colors_info=”{}”]

UDOST\u0118PNIJ<\/span><\/h1>[\/et_pb_text][et_pb_button button_url=”https:\/\/www.linkedin.com\/” url_new_window=”on” button_text=”LinkedIn” button_alignment=”center” _builder_version=”4.16.0″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”#FF4E00″ button_border_width=”8px” button_border_color=”#FF4E00″ button_border_radius=”0px” button_font=”Roboto|700|||||||” button_icon=”$||divi||400″ button_icon_color=”#ffffff” button_on_hover=”off” custom_margin=”-21px|||||” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ admin_label=”Ciekawostki” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”60px||40px|||” animation_style=”zoom” animation_direction=”top” animation_intensity_zoom=”10%” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Influencer\u00f3w” number=”5″ percent_sign=”off” _builder_version=”4.16.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Zasi\u0119g online” number=”1.8 MLN” percent_sign=”off” _builder_version=”4.16.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Zaanga\u017cowanie” number=”2.4%” percent_sign=”off” _builder_version=”4.16.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Interakcji” number=”12.5 tys.” percent_sign=”off” _builder_version=”4.16.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

AKTYWACJA NANO INFLUENCER\u00d3WCase StudyOLIWA Z OLIWEK od Marki COOSUR Kampania z influencerami typu star dla producenta oliwy Marka Coosur jest hiszpa\u0144skim liderem w produkcji oliwy z oliwek. Uprawy oliwek marki znajduj\u0105 si\u0119 w Ja\u00e9n w Hiszpanii, najwi\u0119kszym na \u015bwiecie obszarze, na kt\u00f3rym jest produkowana oliwa z oliwek. Na pocz\u0105tku roku 2022 wsp\u00f3\u0142pracowali\u015bmy z Coosur w […]<\/p>\n","protected":false},"author":35,"featured_media":18492,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[197],"project_tag":[313,312,310,311],"class_list":["post-18478","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-pl","project_tag-jak-wyglada-kampania-influencer-marketingowa","project_tag-jak-wyglada-kampania-z-influencerami","project_tag-kampania-influencer-marketingowa-dla-producenta-oliwy","project_tag-przyklad-kampanii-influencer-marketingowej"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/18478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/comments?post=18478"}],"version-history":[{"count":6,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/18478\/revisions"}],"predecessor-version":[{"id":18505,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/18478\/revisions\/18505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media\/18492"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media?parent=18478"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_category?post=18478"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_tag?post=18478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}