{"id":25276,"date":"2023-07-03T14:04:09","date_gmt":"2023-07-03T14:04:09","guid":{"rendered":"https:\/\/www.territory-influence.com\/?post_type=project&#038;p=25276"},"modified":"2023-07-13T10:13:11","modified_gmt":"2023-07-13T10:13:11","slug":"kampania_dla_marki_killys_nanmikro_influencerzy","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/pl\/project\/kampania_dla_marki_killys_nanmikro_influencerzy\/","title":{"rendered":"Kampania z nano i mikro influencerami dla marki Killys"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#FF4E00&#8243; background_image=&#8221;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png&#8221; custom_padding=&#8221;67px|0px|67.1875px|0px|false|false&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;3%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Roboto|500||on|||||&#8221; text_text_color=&#8221;#353740&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||19px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>AKTYWACJA NANO i mikro INFLUENCER\u00d3W<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;tt-white&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;Roboto|900||on|||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;50px&#8221; header_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Case Study<br \/><tt-underline><\/tt-underline>Killys<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Case Study Text&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;110px||18px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||0px||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text quote_border_color=&#8221;#FF4E00&#8243; _builder_version=&#8221;4.16.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|500|||||||&#8221; text_font_size=&#8221;16px&#8221; quote_font=&#8221;Roboto|300|on||||||&#8221; header_font=&#8221;Roboto|900|||||||&#8221; header_font_size=&#8221;45px&#8221; header_2_font=&#8221;Roboto|900|||||||&#8221; header_2_font_size=&#8221;30px&#8221; custom_padding=&#8221;||4px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"item-padd-mob section-text text-block \"><\/div>\n<div class=\"item-padd-mob section-text text-block \"><\/div>\n<div class=\"item-padd-mob section-text text-block \"><\/div>\n<div class=\"item-padd-mob section-text text-block \"><\/div>\n<div class=\"item-padd-mob section-text text-block \">\n<h2><span>Aktywacja kampanii influencer marketingowej dla marki Killys<\/span><\/h2>\n<p><span style=\"font-size: 16px;\">Mieli\u015bmy ogromn\u0105 przyjemno\u015b\u0107 wsp\u00f3\u0142pracowa\u0107 z Killys \u2013 mark\u0105 oferuj\u0105c\u0105 wysokiej jako\u015bci akcesoria kosmetyczne.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 16px;\"><\/span><\/p>\n<div class=\"simple-text md\">\n<p><span style=\"color: #ff4e00;\"><\/span><\/p>\n<h2><span>Cel kampanii<\/span><span><\/span><\/h2>\n<p><span style=\"font-size: 16px;\">G\u0142\u00f3wnym celem kampanii by\u0142o wsparcie sprzeda\u017cy poprzez zwi\u0119kszenie widoczno\u015bci marki w sieci za pomoc\u0105 autentycznego i jako\u015bciowego contentu stworzonego przez influencerki. W pierwszym etapie kampanii przeprowadzili\u015bmy manualn\u0105 selekcj\u0119 150 nano\/mikro influencerek, kt\u00f3re posiada\u0142y jako\u015bciowe profile w mediach spo\u0142eczno\u015bciowych i mia\u0142y potencja\u0142 dotarcia do docelowej grupy odbiorc\u00f3w.<\/span><\/p>\n<p><span style=\"font-size: 16px;\"><\/span><\/p>\n<p><span style=\"font-size: 16px;\">Nast\u0119pnie, dostarczyli\u015bmy zestawy produkt\u00f3w do wybranych influencerek i zapewnili\u015bmy im wsparcie i wytyczne dotycz\u0105ce kontekstu publikacji. Influencerki mia\u0142y za zadanie przetestowa\u0107 szczotki KillyS Popsy i stworzy\u0107 rzetelne tre\u015bci w mediach spo\u0142eczno\u015bciowych, promuj\u0105ce produkty marki KillyS.<\/span><\/p>\n<p><span style=\"font-size: 16px;\"><\/span><\/p>\n<h2><span>Podsumowanie kampanii<\/span><\/h2>\n<p><span>Kampania influencer marketingowa dla marki KillyS Popsy skupi\u0142a si\u0119 na aktywacji 150 nano\/mikro influencerek, kt\u00f3re odegra\u0142y kluczow\u0105 rol\u0119 w osi\u0105gni\u0119ciu nast\u0119puj\u0105cych rezultat\u00f3w:<\/span><\/p>\n<p><span>Zasi\u0119g online wyni\u00f3s\u0142 imponuj\u0105c\u0105 liczb\u0119 <strong>1.1 mln.<\/strong><\/span><\/p>\n<ul>\n<li><span>W ramach kampanii opublikowano <strong>372 posty<\/strong>, w kt\u00f3rych promowano mark\u0119 KillyS i szczotki do w\u0142os\u00f3w KillyS Popsy. Ta liczba post\u00f3w pomog\u0142a nam zbudowa\u0107 sp\u00f3jn\u0105 narracj\u0119 wok\u00f3\u0142 produkt\u00f3w.<\/span><\/li>\n<li><span><strong>99% influencer\u00f3w rekomendowa\u0142o produkty<\/strong>, co jest silnym wska\u017anikiem zaanga\u017cowania influencer\u00f3w oraz ich przekonania o warto\u015bci i jako\u015bci marki KillyS Popsy.<\/span><\/li>\n<li><span>Kampania skoncentrowana na aktywacji nano\/mikro influencer\u00f3w przynios\u0142a znacz\u0105ce korzy\u015bci, takie jak rozszerzenie zasi\u0119gu, zaanga\u017cowanie spo\u0142eczno\u015bci i wzrost \u015bwiadomo\u015bci marki KillyS oraz szczotek do w\u0142os\u00f3w KillyS Popsy.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Sprawd\u017a wi\u0119cej inspiruj\u0105cych <strong><a href=\"https:\/\/www.territory-influence.com\/pl\/case-studies\/\">kampanii influencer marketingowych<\/a><\/strong>.<\/p>\n<p><span style=\"font-size: 16px;\"><\/span><\/p>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.21.0&#8243; 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W pierwszym etapie kampanii przeprowadzili\u015bmy manualn\u0105 [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":25298,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[185],"project_tag":[1026,259,261,1027,278,260,263,262],"class_list":["post-25276","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-pl","project_tag-branza-beauty","project_tag-influencer-marketing-pl","project_tag-influencerzy","project_tag-kampania-influencer-marketingowa-dla-branzy-beauty","project_tag-kampania-influencer-marketingowa-przyklady","project_tag-kampania-influencerska","project_tag-najlepsze-kampanie-influencerskie","project_tag-nano-influencerzy"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/25276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/comments?post=25276"}],"version-history":[{"count":20,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/25276\/revisions"}],"predecessor-version":[{"id":26206,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/25276\/revisions\/26206"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media\/25298"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media?parent=25276"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_category?post=25276"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_tag?post=25276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}