{"id":29531,"date":"2023-10-23T17:29:29","date_gmt":"2023-10-23T17:29:29","guid":{"rendered":"https:\/\/www.territory-influence.com\/?post_type=project&p=29531"},"modified":"2024-10-14T09:32:20","modified_gmt":"2024-10-14T09:32:20","slug":"kampania-influencer-marketingowa-z-mikro-influencerami-dla-marki-perlino","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/pl\/project\/kampania-influencer-marketingowa-z-mikro-influencerami-dla-marki-perlino\/","title":{"rendered":"Kampania influencer marketingowa z mikro influencerami dla marki Perlino"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

AKTYWACJA MIKRO INFLUENCER\u00d3W<\/p>\n

[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.16″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Case Study
<\/tt-underline>PERLINO<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”110px||18px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text quote_border_color=”#FF4E00″ _builder_version=”4.16.0″ _module_preset=”default” text_font=”Roboto|500|||||||” text_font_size=”16px” quote_font=”Roboto|300|on||||||” header_font=”Roboto|900|||||||” header_font_size=”45px” header_2_font=”Roboto|900|||||||” header_2_font_size=”30px” global_colors_info=”{}”]<\/p>\n

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Kampania z mikro influencerami dla Marki Perlino<\/span><\/p>\n

Marka Perlino<\/a> zosta\u0142a za\u0142o\u017cona w 1905 roku w regionie Piemont we W\u0142oszech i zdoby\u0142a uznanie dzi\u0119ki wyj\u0105tkowej jako\u015bci swoich win musuj\u0105cych. Oferuj\u0105c cztery unikalne odmiany Prosecco, marka wyr\u00f3\u017cnia si\u0119 d\u0142ugim procesem le\u017cakowania w zbiornikach.<\/p>\n

Wyzwanie: Zwi\u0119kszenie \u015awiadomo\u015bci Marki i Obecno\u015bci Online we Francji<\/span><\/p>\n

Dla zwi\u0119kszenia rozpoznawalno\u015bci marki Perlino i jej obecno\u015bci na rynku francuskim podj\u0119li\u015bmy si\u0119 kampanii opartej na tworzeniu tre\u015bci premium, kt\u00f3re podkre\u015bla\u0142y esencj\u0119 marki i jej produkt\u00f3w. Kampania mia\u0142a r\u00f3wnie\u017c na celu poszerzenie obecno\u015bci marki w internecie, co mia\u0142o istotny wp\u0142yw na jej wirtualny wizerunek. Dodatkowo skupili\u015bmy si\u0119 na promowaniu wsp\u00f3lnych do\u015bwiadcze\u0144 zwi\u0105zanych z produktami Perlino.<\/p>\n

Rozwi\u0105zanie: 5 Nowych Ambasador\u00f3w Marki Perlino<\/span><\/p>\n

W celu osi\u0105gni\u0119cia cel\u00f3w marki Perlino zdecydowali\u015bmy si\u0119 na przeprowadzenie kampanii z udzia\u0142em 5 mikro influencer\u00f3w. Wyb\u00f3r tw\u00f3rc\u00f3w dok\u0142adnie przemy\u015blany, z dba\u0142o\u015bci\u0105 o dotarcie do doros\u0142ej grupy docelowej. Wybrani influencerzy reprezentuj\u0105 miejski styl \u017cycia, pasj\u0119 do kuchni w\u0142oskiej i posiadaj\u0105 wiedz\u0119 w zakresie tworzenia tre\u015bci zwi\u0105zanych z podr\u00f3\u017cami, jedzeniem i stylem \u017cycia. To sprawi\u0142o, \u017ce idealnie wpisali si\u0119 w warto\u015bci i wizerunek marki. G\u0142\u00f3wnym celem influencer\u00f3w by\u0142o dostarczenie inspiruj\u0105cych tre\u015bci poprzez posty na Instagramie oraz relacje, prezentuj\u0105c Prosecco Perlino.<\/p>\n

Wyniki: Ponad 2,3 Mln Zasi\u0119g Online<\/span><\/p>\n

Kampania osi\u0105gn\u0119\u0142a zasi\u0119g na poziomie ponad 2,3 miliona\u00a0 online. Efektem kampanii by\u0142o stworzenie licznych tre\u015bci wysokiej jako\u015bci, obejmuj\u0105cych fotografie z piknik\u00f3w, prezentacje da\u0144 i aperitif\u00f3w. To zaowocowa\u0142o zaanga\u017cowaniem i entuzjazmem ze strony spo\u0142eczno\u015bci, kt\u00f3ra uto\u017csamia\u0142a si\u0119 z mark\u0105 Martiniquaise Perlino. Dodatkowo, wska\u017anik zaanga\u017cowania w kampanii osi\u0105gn\u0105\u0142 solidny poziom na poziomie 3,2%.<\/p>\n

Podsumowanie: Influencer Marketing jako Kluczowy Element Wsp\u00f3\u0142czesnych Strategii Marketingowych<\/span><\/p>\n

Podsumowuj\u0105c, influencer marketing sta\u0142 si\u0119 nieod\u0142\u0105cznym elementem nowoczesnych strategii marketingowych. Pozwala markom radzi\u0107 sobie z wyzwaniami strategicznymi, budowa\u0107 autentyczno\u015b\u0107 i zaufanie, dotrze\u0107 do w\u0105skich grup odbiorc\u00f3w, wyr\u00f3\u017cni\u0107 si\u0119 w cyfrowym \u015bwiecie i osi\u0105gn\u0105\u0107 mierzalne wyniki. Dla marek pragn\u0105cych odnosi\u0107 sukcesy w dynamicznym otoczeniu marketingowym, przyj\u0119cie influencer marketingu to nie tylko trend, ale strategiczna konieczno\u015b\u0107.<\/p>\n

\ud83c\udf1f Zarezerwuj teraz swoj\u0105 w\u0142asn\u0105 kampani\u0119!<\/strong><\/p>\n

Dzi\u0119ki influencer marketingowi mo\u017cna skutecznie zwi\u0119kszy\u0107 \u015bwiadomo\u015b\u0107 marki i przyci\u0105gn\u0105\u0107 uwag\u0119 online, osi\u0105gaj\u0105c mierzalne wyniki. Kliknij tutaj<\/a>, aby dowiedzie\u0107 si\u0119 wi\u0119cej o naszych kampaniach i pozna\u0107 inne studia przypadk\u00f3w.<\/p>\n

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UDOST\u0118PNIJ DALEJ<\/h1>\n

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AKTYWACJA MIKRO INFLUENCER\u00d3WCase StudyPERLINO Kampania z mikro influencerami dla Marki Perlino Marka Perlino zosta\u0142a za\u0142o\u017cona w 1905 roku w regionie Piemont we W\u0142oszech i zdoby\u0142a uznanie dzi\u0119ki wyj\u0105tkowej jako\u015bci swoich win musuj\u0105cych. Oferuj\u0105c cztery unikalne odmiany Prosecco, marka wyr\u00f3\u017cnia si\u0119 d\u0142ugim procesem le\u017cakowania w zbiornikach. Wyzwanie: Zwi\u0119kszenie \u015awiadomo\u015bci Marki i Obecno\u015bci Online we Francji Dla […]<\/p>\n","protected":false},"author":35,"featured_media":27936,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[197],"project_tag":[268,259,261,278,260,267,263],"class_list":["post-29531","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-pl","project_tag-branza-spozywcza","project_tag-influencer-marketing-pl","project_tag-influencerzy","project_tag-kampania-influencer-marketingowa-przyklady","project_tag-kampania-influencerska","project_tag-mikro-influencerzy","project_tag-najlepsze-kampanie-influencerskie"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/29531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/comments?post=29531"}],"version-history":[{"count":5,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/29531\/revisions"}],"predecessor-version":[{"id":39437,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/29531\/revisions\/39437"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media\/27936"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media?parent=29531"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_category?post=29531"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_tag?post=29531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}