{"id":30235,"date":"2023-10-31T16:39:13","date_gmt":"2023-10-31T16:39:13","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/sukces-marketingu-medycznego-thru-dzieki-wspolpracy-z-mikro-influencerami\/"},"modified":"2024-11-19T13:43:20","modified_gmt":"2024-11-19T13:43:20","slug":"sukces-marketingu-medycznego-thru-dzieki-wspolpracy-z-mikro-influencerami","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/pl\/project\/sukces-marketingu-medycznego-thru-dzieki-wspolpracy-z-mikro-influencerami\/","title":{"rendered":"Sukces marketingu medycznego TRU+ dzi\u0119ki wsp\u00f3\u0142pracy z mikro influencerami"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

AKTYWACJA MIKRO INFLUENCER\u00d3W<\/p>\n

[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.21.0″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Case Study
<\/tt-underline>TRU+<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”110px||18px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”23px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text quote_border_color=”#FF4E00″ _builder_version=”4.21.0″ _module_preset=”default” text_font=”Roboto|500|||||||” text_font_size=”16px” quote_font=”Roboto|300|on||||||” header_font=”Roboto|900|||||||” header_font_size=”45px” header_2_font=”Roboto|900|||||||” header_2_font_size=”30px” global_colors_info=”{}”]<\/p>\n

<\/h2>\n

W ramach wsp\u00f3\u0142pracy z TRU+, producentem zaawansowanych urz\u0105dze\u0144 medycznych opartych na technologii terapii TENS, stworzyli\u015bmy kampani\u0119 marketingow\u0105 maj\u0105c\u0105 na celu nie tylko zwi\u0119kszenie rozpoznawalno\u015bci marki, ale r\u00f3wnie\u017c budow\u0119 d\u0142ugoterminowego zaufania w\u015br\u00f3d odbiorc\u00f3w. W kontek\u015bcie sektora medycznego, gdzie wiarygodno\u015b\u0107 i profesjonalizm odgrywaj\u0105 kluczow\u0105 rol\u0119, zaprojektowanie odpowiedniej strategii komunikacyjnej wymaga\u0142o precyzji oraz dog\u0142\u0119bnego zrozumienia potrzeb rynku.<\/p>\n

Wyzwanie<\/h2>\n

Kluczowym wyzwaniem by\u0142o opracowanie dzia\u0142a\u0144, kt\u00f3re w spos\u00f3b efektywny prezentowa\u0142yby innowacyjno\u015b\u0107 i warto\u015b\u0107 produkt\u00f3w TRU+, jednocze\u015bnie umo\u017cliwiaj\u0105c budowanie trwa\u0142ych relacji z klientami. Priorytetem by\u0142o stworzenie przekazu, kt\u00f3ry uwydatnia\u0142by przewagi konkurencyjne produkt\u00f3w oraz wzmacnia\u0142 wiarygodno\u015b\u0107 marki w grupie docelowej. W tym celu postawili\u015bmy na strategi\u0119 wykorzystuj\u0105c\u0105 mikro influencer\u00f3w, kt\u00f3rych tre\u015bci cechuje autentyczno\u015b\u0107 oraz zdolno\u015b\u0107 do anga\u017cowania spo\u0142eczno\u015bci.<\/p>\n

Rozwi\u0105zanie<\/h2>\n

Kampania zosta\u0142a zaplanowana i przeprowadzona z udzia\u0142em 150 starannie wybranych mikro influencer\u00f3w, w tym os\u00f3b zainteresowanych sportem, zdrowiem i rehabilitacj\u0105. Ka\u017cdy z influencer\u00f3w otrzyma\u0142 urz\u0105dzenie TRU+ do przetestowania, co pozwoli\u0142o im osobi\u015bcie zapozna\u0107 si\u0119 z jego funkcjonalno\u015bci\u0105 oraz korzy\u015bciami. Nast\u0119pnie dzielili si\u0119 swoimi do\u015bwiadczeniami za po\u015brednictwem medi\u00f3w spo\u0142eczno\u015bciowych, takich jak Instagram i Facebook.<\/p>\n

W ramach kampanii kluczow\u0105 rol\u0119 odgrywa\u0142o dopasowanie warto\u015bci influencer\u00f3w do wizerunku marki TRU+, co zagwarantowa\u0142o sp\u00f3jno\u015b\u0107 komunikacji i wysok\u0105 wiarygodno\u015b\u0107 przekazu. Wszystkie publikacje by\u0142y na bie\u017c\u0105co monitorowane, co umo\u017cliwi\u0142o optymalizacj\u0119 tre\u015bci oraz dostosowanie strategii do odbiorc\u00f3w w czasie rzeczywistym. Dzia\u0142ania te prze\u0142o\u017cy\u0142y si\u0119 na wysok\u0105 jako\u015b\u0107 powsta\u0142ych materia\u0142\u00f3w oraz ich skuteczno\u015b\u0107 w budowaniu zaanga\u017cowania u\u017cytkownik\u00f3w.<\/p>\n

Wyniki<\/h2>\n

Kampania zako\u0144czy\u0142a si\u0119 znacz\u0105cym sukcesem, zar\u00f3wno w wymiarze zasi\u0119gu, jak i zaanga\u017cowania odbiorc\u00f3w. Influencerzy stworzyli 334 unikalne tre\u015bci, kt\u00f3re dotar\u0142y \u0142\u0105cznie do ponad 5,1 miliona os\u00f3b. Materia\u0142y te generowa\u0142y aktywn\u0105 interakcj\u0119, co \u015bwiadczy\u0142o o rzeczywistym zainteresowaniu produktami TRU+ i ich funkcjonalno\u015bci\u0105.<\/p>\n

Badanie przeprowadzone po zako\u0144czeniu kampanii dostarczy\u0142o dodatkowych danych potwierdzaj\u0105cych skuteczno\u015b\u0107 podj\u0119tych dzia\u0142a\u0144. A\u017c 97% influencer\u00f3w zadeklarowa\u0142o, \u017ce poleci\u0142oby produkty TRU+ swoim znajomym i rodzinie, a 78% wyrazi\u0142o ch\u0119\u0107 zakupu urz\u0105dze\u0144 w przysz\u0142o\u015bci.<\/p>\n

 <\/p>\n

Sprawd\u017a wi\u0119cej inspiruj\u0105cych\u00a0<\/span>kampanii influencer marketingowych<\/a><\/strong>.<\/span>
<\/span><\/p>\n

<\/span><\/p>\n

<\/span><\/p>\n

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UDOST\u0118PNIJ<\/strong><\/h2>\n

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Dowiedz si\u0119, jak THRU+ osi\u0105gn\u0119\u0142o sukces w marketingu medycznym dzi\u0119ki strategicznemu partnerstwu z mikro influencerami.<\/p>\n","protected":false},"author":35,"featured_media":30167,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[231],"project_tag":[1349,1345,259,1327,1346,276,1347,1328,1348,1352,1350,1351],"class_list":["post-30235","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-zdrowie","project_tag-budowanie-zaufania-w-marketingu","project_tag-influencer-marketing-pl-3","project_tag-influencer-marketing-pl","project_tag-influencer-marketing-success","project_tag-kampania-influencer-marketingowa-pl","project_tag-kampania-influencer-marketingowa","project_tag-marketing-medyczny-case-study","project_tag-micro-influencer-campaign","project_tag-promocja-marki-thru","project_tag-widocznosc-marki-online","project_tag-wskaznik-zaangazowania-social-media","project_tag-wspolpraca-z-influencerami"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/30235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/comments?post=30235"}],"version-history":[{"count":14,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/30235\/revisions"}],"predecessor-version":[{"id":39728,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/30235\/revisions\/39728"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media\/30167"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media?parent=30235"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_category?post=30235"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_tag?post=30235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}