{"id":32470,"date":"2024-01-17T14:10:42","date_gmt":"2024-01-17T14:10:42","guid":{"rendered":"https:\/\/www.territory-influence.com\/?post_type=project&p=32470"},"modified":"2024-12-11T10:03:45","modified_gmt":"2024-12-11T10:03:45","slug":"kampania-dla-purina-pro-plan-dog-small-mini","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/pl\/project\/kampania-dla-purina-pro-plan-dog-small-mini\/","title":{"rendered":"Purina\u00ae PRO PLAN\u00ae Dog Small & Mini Case Study"},"content":{"rendered":"

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NANO I MIKROINFLUENCERZY<\/p>\n

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Case Study
<\/tt-underline>PURINA\u00ae PRO PLAN\u00ae<\/h1>\n

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Nawi\u0105zali\u015bmy wsp\u00f3\u0142prac\u0119 z renomowan\u0105 mark\u0105 Purina\u00ae PRO PLAN\u00ae, kt\u00f3ra oferuje pe\u0142noporcjow\u0105 i zbilansowan\u0105 karm\u0119 dla zwierz\u0105t domowych. Celem kampanii by\u0142o stworzenie w\u0142a\u015bcicielom ps\u00f3w mo\u017cliwo\u015bci wypr\u00f3bowania produkt\u00f3w oraz zwi\u0119kszenie \u015bwiadomo\u015bci Purina\u00ae PRO PLAN\u00ae Dog Small & Mini poprzez generowanie zasi\u0119gu online za pomoc\u0105 autentycznych tre\u015bci tworzonych przez konsument\u00f3w.<\/p>\n

Nasze Dzia\u0142ania:<\/h2>\n

Aktywacja Influencer\u00f3w: Wsp\u00f3\u0142pracowali\u015bmy z 1000 influencerami o zr\u00f3\u017cnicowanych zasi\u0119gach, w tym 3 makro influencerami o silnych profilach w mediach spo\u0142eczno\u015bciowych.<\/p>\n

Edukacja Influencer\u00f3w: Zapewni\u0142y\u015bmy kompleksow\u0105 edukacj\u0119 influencer\u00f3w na temat produktu, aby zach\u0119ci\u0107 ich do dzielenia si\u0119 swoimi opiniami online. Naszym celem by\u0142o, aby influencerzy byli dobrze zaznajomieni z cechami i korzy\u015bciami produktu, co mia\u0142o wp\u0142yn\u0105\u0107 na autentyczno\u015b\u0107 ich rekomendacji.<\/p>\n

Inicjowanie Dialogu i Testy Produkt\u00f3w: Przeprowadzili\u015bmy skuteczn\u0105 inicjacj\u0119 dialogu mi\u0119dzy konsumentami (Word of Mouth), zach\u0119caj\u0105c ich do dzielenia si\u0119 swoimi do\u015bwiadczeniami po wypr\u00f3bowaniu produkt\u00f3w Purina\u00ae PRO PLAN\u00ae Dog Small & Mini. Przeprowadzili\u015bmy r\u00f3wnie\u017c testy produkt\u00f3w, aby dostarczy\u0107 influencerom i ich obserwatorom wiarygodnych opinii na temat jako\u015bci karmy.<\/p>\n

Rezultaty:<\/span><\/h2>\n

Dzi\u0119ki naszym dzia\u0142aniom ambasadorzy opublikowali 1986 unikalnych tre\u015bci online, osi\u0105gaj\u0105c \u0142\u0105czny zasi\u0119g wynosz\u0105cy 3 456 mln odbiorc\u00f3w. Wyniki kampanii by\u0142y imponuj\u0105ce: 96% uczestnik\u00f3w poleci\u0142oby produkt, a 90% z nich jest zdecydowanych na zakup w przysz\u0142o\u015bci. Kampania nie tylko zwi\u0119kszy\u0142a \u015bwiadomo\u015b\u0107 marki Purina\u00ae PRO PLAN\u00ae Dog Small & Mini, ale r\u00f3wnie\u017c wywo\u0142a\u0142a pozytywne reakcje w\u015br\u00f3d konsument\u00f3w, buduj\u0105c zaufanie do produktu. To udane wykorzystanie influencer\u00f3w w promocji produkt\u00f3w dla zwierz\u0105t domowych.<\/p>\n

Sprawd\u017a<\/a> wi\u0119cej inspiruj\u0105cych kampanii influencer marketingowych.<\/strong><\/p>\n

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UDOST\u0118PNIJ<\/strong><\/h2>\n

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NANO I MIKROINFLUENCERZYCase StudyPURINA\u00ae PRO PLAN\u00aeNawi\u0105zali\u015bmy wsp\u00f3\u0142prac\u0119 z renomowan\u0105 mark\u0105 Purina\u00ae PRO PLAN\u00ae, kt\u00f3ra oferuje pe\u0142noporcjow\u0105 i zbilansowan\u0105 karm\u0119 dla zwierz\u0105t domowych. Celem kampanii by\u0142o stworzenie w\u0142a\u015bcicielom ps\u00f3w mo\u017cliwo\u015bci wypr\u00f3bowania produkt\u00f3w oraz zwi\u0119kszenie \u015bwiadomo\u015bci Purina\u00ae PRO PLAN\u00ae Dog Small & Mini poprzez generowanie zasi\u0119gu online za pomoc\u0105 autentycznych tre\u015bci tworzonych przez konsument\u00f3w. Nasze Dzia\u0142ania: Aktywacja […]<\/p>\n","protected":false},"author":35,"featured_media":32503,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[197],"project_tag":[1490,1491,1489,1499,1497,1500,1494,1501,1487,1493,1496,1488,1498,1495,1492],"class_list":["post-32470","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-pl","project_tag-dogfood-2","project_tag-marketingcampaign","project_tag-purinaproplan","project_tag-brandawareness","project_tag-casestudy","project_tag-customertestimonials","project_tag-influencercollaboration","project_tag-influencerengagement","project_tag-influencermarketing","project_tag-onlinereach","project_tag-petowners","project_tag-petproducts","project_tag-productpromotion","project_tag-successfulcampaign","project_tag-usergeneratedcontent"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/32470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/comments?post=32470"}],"version-history":[{"count":31,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/32470\/revisions"}],"predecessor-version":[{"id":39985,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/32470\/revisions\/39985"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media\/32503"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media?parent=32470"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_category?post=32470"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_tag?post=32470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}