{"id":32963,"date":"2024-02-03T12:19:34","date_gmt":"2024-02-03T12:19:34","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/500-nano-influencerow-dla-marki-tulip\/"},"modified":"2024-02-05T12:49:40","modified_gmt":"2024-02-05T12:49:40","slug":"500-nano-influencerow-dla-marki-tulip","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/pl\/project\/500-nano-influencerow-dla-marki-tulip\/","title":{"rendered":"+500 Nano influencer\u00f3w dla marki Tulip"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

NANO INFLUENCERZY<\/p>\n

[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.21.0″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Case study
<\/tt-underline>Tulip<\/h1>\n

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Marka Tulip<\/a>, b\u0119d\u0105ca w\u0142asno\u015bci\u0105 du\u0144skiej firmy przetw\u00f3rstwa mi\u0119snego Danish Crown<\/a>, jest uosobieniem wysokiej jako\u015bci i bezpiecze\u0144stwa \u017cywno\u015bci. Znana z niepowtarzalnego smaku swoich produkt\u00f3w, Danish Crown jest liderem w dziedzinie bezpiecze\u0144stwa \u017cywno\u015bci na globalnym rynku.<\/p>\n

W ostatnich miesi\u0105cach 2023 roku zainicjowali\u015bmy wsp\u00f3\u0142prac\u0119 z mark\u0105 Tulip w ramach kampanii wykorzystuj\u0105cej nano influencer\u00f3w. G\u0142\u00f3wnym celem by\u0142a promocja produkt\u00f3w Tulip Bacon w Niemczech, zar\u00f3wno w przestrzeni internetowej, jak i poza ni\u0105, z szczeg\u00f3lnym naciskiem na ich wyj\u0105tkowy smak. Kampania mia\u0142a r\u00f3wnie\u017c na celu zebranie autentycznych opinii i generowanie tre\u015bci od u\u017cytkownik\u00f3w (UGC) w mediach spo\u0142eczno\u015bciowych.<\/p>\n

Realizacja Kampanii<\/h2>\n

Udzia\u0142 Ponad 500 Nano Influencer\u00f3w: Skupili\u015bmy si\u0119 na osobach regularnie spo\u017cywaj\u0105cych boczek, co najmniej raz w miesi\u0105cu. Nasz innowacyjny system wymiany paragon\u00f3w pozwoli\u0142 influencerom na wyb\u00f3r mi\u0119dzy r\u00f3\u017cnymi wariantami boczku marki Tulip, co umo\u017cliwi\u0142o im zakup preferowanego produktu.<\/p>\n

Efekty Kampanii<\/h2>\n

Ponad 6,500 Przeprowadzonych Test\u00f3w: Dzi\u0119ki skrupulatnej komunikacji, w tym spersonalizowanym newsletterom i regularnym ankietom dotycz\u0105cym do\u015bwiadcze\u0144 z produktem, zgromadzili\u015bmy cenne opinie i uwagi od naszej spo\u0142eczno\u015bci.<\/p>\n

Og\u00f3lna Ocena 6,5\/7: A\u017c 82% uczestnik\u00f3w wyrazi\u0142o gotowo\u015b\u0107 do ponownego zakupu, a kampania osi\u0105gn\u0119\u0142a imponuj\u0105c\u0105 stop\u0119 rekomendacji na poziomie 96%.<\/p>\n

Kluczowe Wnioski<\/h2>\n

Nasza kampania dla Tulip Bacon pokazuje, jak strategiczne wykorzystanie nano influencer\u00f3w mo\u017ce znacz\u0105co zwi\u0119kszy\u0107 \u015bwiadomo\u015b\u0107 marki i lojalno\u015b\u0107 klient\u00f3w. Znakomite wyniki w postaci wysokiej oceny produkt\u00f3w i gotowo\u015bci do ponownego zakupu potwierdzaj\u0105 skuteczno\u015b\u0107 takich dzia\u0142a\u0144 w budowaniu zaufania i autentyczno\u015bci marki.<\/p>\n

 <\/p>\n

Przewi\u0144 w d\u00f3\u0142, aby zobaczy\u0107 wi\u0119cej wska\u017anik\u00f3w kluczowych (KPI).<\/span><\/p>\n

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Czy jeste\u015b gotowy\/a na kolejny krok i skorzystanie ze spersonalizowanych rekomendacji dla Twojej marki?<\/p>\n

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TERRITORY Influence zrealizowa\u0142o kampani\u0119 dla marki Tulip Bacon, maj\u0105c\u0105 na celu budowanie \u015bwiadomo\u015bci marki w \u015brodowisku online oraz offline w Niemczech.<\/p>\n","protected":false},"author":46,"featured_media":32873,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[197],"project_tag":[1552,259,337,260,262,1555,1554,1553],"class_list":["post-32963","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-pl","project_tag-bekon","project_tag-influencer-marketing-pl","project_tag-influencer-marketing-case-study-pl","project_tag-kampania-influencerska","project_tag-nano-influencerzy","project_tag-opinie-i-recenzje","project_tag-tresci-generowane-przez-uzytkownikow","project_tag-ugc-pl"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/32963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/comments?post=32963"}],"version-history":[{"count":7,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/32963\/revisions"}],"predecessor-version":[{"id":32971,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/32963\/revisions\/32971"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media\/32873"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media?parent=32963"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_category?post=32963"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_tag?post=32963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}