{"id":32972,"date":"2024-02-05T13:09:40","date_gmt":"2024-02-05T13:09:40","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-i-mikro-influencerzy-do-aktywacji-na-walentynki\/"},"modified":"2024-02-13T09:12:15","modified_gmt":"2024-02-13T09:12:15","slug":"nano-i-mikro-influencerzy-do-aktywacji-na-walentynki","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/pl\/project\/nano-i-mikro-influencerzy-do-aktywacji-na-walentynki\/","title":{"rendered":"Aktywacja mikro i nano influencer\u00f3w na Walentynki"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

NANO I MIKRO INFLUENCERZY<\/p>\n

[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.16″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Case Study
<\/tt-underline>Balbine spirits<\/h1>\n

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Z okazji Walentynek, nasza agencja podj\u0119\u0142a si\u0119 wyzwania zwi\u0119kszenia widoczno\u015bci marki Balbine Spirits, specjalizuj\u0105cej si\u0119 w produkcji unikalnych alkoholi. Kampania skupia\u0142a si\u0119 na promowaniu do\u015bwiadcze\u0144 z domowymi koktajlami w Belgii, wykorzystuj\u0105c do tego celu influencer marketing.\u200b<\/span><\/span><\/span>\u200b<\/span><\/p>\n

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Cel Kampanii<\/strong><\/h2>\n<\/div>\n<\/div>\n
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Celem naszej strategii by\u0142a dwutorowa akcja: z jednej strony zwi\u0119kszenie \u015bwiadomo\u015bci marki Balbine Spirits, z drugiej – zebranie opinii od docelowej grupy konsument\u00f3w, czyli koneser\u00f3w ginu i mi\u0142o\u015bnik\u00f3w koktajli.<\/span><\/span><\/p>\n

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Realizacja<\/strong><\/h2>\n<\/div>\n<\/div>\n
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Za po\u015brednictwem platformy TRND<\/a>, znanej z anga\u017cowania nano i mikro influencer\u00f3w, wyselekcjonowali\u015bmy 100 os\u00f3b z grupy docelowej, charakteryzuj\u0105cych si\u0119 pasj\u0105 do ginu i aktywno\u015bci\u0105 na Instagramie. Po etapie edukacyjnym, influencerzy przyst\u0105pili do organizacji degustacji koktajli na Walentynki, wybieraj\u0105c mi\u0119dzy Old Tom Gin (65% wybor\u00f3w) a Gin (35% wybor\u00f3w). Rezultat? Bezb\u0142\u0119dna akceptacja unikatowej warto\u015bci oferowanej przez Balbine Spirits, z ocen\u0105 \u015bredni\u0105 produktu na poziomie 4,8\/5.<\/p>\n

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Wyniki<\/strong><\/h2>\n<\/div>\n<\/div>\n
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Efekty kampanii przekroczy\u0142y wszelkie oczekiwania. A\u017c 84% influencer\u00f3w wyrazi\u0142o gotowo\u015b\u0107 do zakupu produktu po zako\u0144czeniu kampanii, co \u015bwiadczy o skuteczno\u015bci naszego podej\u015bcia. Dodatkowo, kampania ta znacz\u0105co zwi\u0119kszy\u0142a zasi\u0119g marki, zar\u00f3wno offline, jak i online, dzi\u0119ki autentycznym i zaanga\u017cowanym wypowiedziom uczestnik\u00f3w.<\/p>\n

Julien Maingraud, za\u0142o\u017cyciel Balbine Spirits, wyrazi\u0142 swoje zadowolenie z realizacji kampanii, podkre\u015blaj\u0105c, \u017ce liczba i jako\u015b\u0107 kandydat\u00f3w przeros\u0142a jego oczekiwania.<\/p>\n<\/div>\n<\/div>\n

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Aktywacja przebieg\u0142a p\u0142ynnie, a komunikacja by\u0142a na najwy\u017cszym poziomie, co nie tylko zwi\u0119kszy\u0142o nasz\u0105 spo\u0142eczno\u015b\u0107 na Instagramie, ale tak\u017ce znacz\u0105co poprawi\u0142o widoczno\u015b\u0107 marki. Uczestnicy stali si\u0119 prawdziwymi ambasadorami Balbine Spirits!<\/p>\n<\/blockquote>\n

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<\/tt-underline> UDOST\u0118PNIJ DALEJ<\/h1>\n

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NANO I MIKRO INFLUENCERZYCase StudyBalbine spirits Z okazji Walentynek, nasza agencja podj\u0119\u0142a si\u0119 wyzwania zwi\u0119kszenia widoczno\u015bci marki Balbine Spirits, specjalizuj\u0105cej si\u0119 w produkcji unikalnych alkoholi. Kampania skupia\u0142a si\u0119 na promowaniu do\u015bwiadcze\u0144 z domowymi koktajlami w Belgii, wykorzystuj\u0105c do tego celu influencer marketing.\u200b\u200b   Cel Kampanii Celem naszej strategii by\u0142a dwutorowa akcja: z jednej strony zwi\u0119kszenie […]<\/p>\n","protected":false},"author":19,"featured_media":10332,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[197],"project_tag":[],"class_list":["post-32972","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-pl"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/32972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/comments?post=32972"}],"version-history":[{"count":8,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/32972\/revisions"}],"predecessor-version":[{"id":33007,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/32972\/revisions\/33007"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media\/10332"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media?parent=32972"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_category?post=32972"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_tag?post=32972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}