{"id":33618,"date":"2024-02-22T13:21:41","date_gmt":"2024-02-22T13:21:41","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/mikro-influencerzy-w-kampanii-dla-schogetten\/"},"modified":"2025-02-24T15:37:53","modified_gmt":"2025-02-24T15:37:53","slug":"mikro-influencerzy-w-kampanii-dla-schogetten","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/pl\/project\/mikro-influencerzy-w-kampanii-dla-schogetten\/","title":{"rendered":"Mikro Influencerzy w Kampanii dla Schogetten"},"content":{"rendered":"

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MIKRO INFLUENCERZY<\/p>\n

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Case Study
<\/tt-underline> Schogetten Vegan<\/h1>\n

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W roku 2022, zainaugurowali\u015bmy kampani\u0119 marketingow\u0105, korzystaj\u0105c z synergii wsp\u00f3\u0142pracy z mikro influencerami. Celem by\u0142o skoncentrowanie uwagi odbiorc\u00f3w na debiucie nowej serii wega\u0144skich czekoladek Schogetten i r\u00f3wnoczesne podniesienie poziomu \u015bwiadomo\u015bci marki w percepcji konsument\u00f3w.<\/p>\n

Siedmiu mikro influencer\u00f3w zdo\u0142a\u0142o dotrze\u0107 do audytorium licz\u0105cego 517 tysi\u0119cy os\u00f3b.<\/h2>\n

Do realizacji tej strategii zaanga\u017cowali\u015bmy grup\u0119 siedmiu starannie wyselekcjonowanych mikro influencer\u00f3w, kt\u00f3rych dzia\u0142ania marketingowe pozwoli\u0142y dotrze\u0107 do audytorium licz\u0105cego ponad 517 tysi\u0119cy os\u00f3b. Selekcja wsp\u00f3\u0142pracuj\u0105cych influencer\u00f3w opiera\u0142a si\u0119 na ich autentycznym zwi\u0105zku ze specyficznymi obszarami zainteresowa\u0144 – lifestyle’em (trzy osoby) oraz pasj\u0105 do pieczenia (cztery osoby). Mia\u0142o to kluczowe znaczenie dla inspirowania ich obserwuj\u0105cych na Instagramie do kreowania osobistych, unikatowych chwil z wykorzystaniem czekoladek Schogetten oraz tworzenia oryginalnych przepis\u00f3w.<\/p>\n

Autentyczny storytelling i integracja sklepu internetowego Schogetten jako linku do stronyup przynios\u0142y bardzo dobre rezultaty. Skuteczno\u015b\u0107 naszego podej\u015bcia potwierdzaj\u0105 liczby: zrealizowano 7 post\u00f3w i 14 relacji na Instagramie, kt\u00f3re zainspirowa\u0142y oko\u0142o 1400 os\u00f3b do zapisania tre\u015bci, traktuj\u0105c je jako inspiracj\u0119 do przysz\u0142ych kulinarnych eksploracji. Osi\u0105gn\u0119li\u015bmy imponuj\u0105cy zasi\u0119g, docieraj\u0105c do ponad 517 tysi\u0119cy odbiorc\u00f3w i generuj\u0105c ponad 490 tysi\u0119cy wy\u015bwietle\u0144, co \u015bwiadczy o wysokiej efektywno\u015bci i strategicznym podej\u015bciu do realizacji kampanii influencer marketingowej.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

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<\/tt-underline> STW\u00d3RZ SWOJ\u0104 W\u0141ASN\u0104 KAMPANI\u0118<\/h1>\n

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MIKRO INFLUENCERZYCase Study Schogetten Vegan W roku 2022, zainaugurowali\u015bmy kampani\u0119 marketingow\u0105, korzystaj\u0105c z synergii wsp\u00f3\u0142pracy z mikro influencerami. Celem by\u0142o skoncentrowanie uwagi odbiorc\u00f3w na debiucie nowej serii wega\u0144skich czekoladek Schogetten i r\u00f3wnoczesne podniesienie poziomu \u015bwiadomo\u015bci marki w percepcji konsument\u00f3w. Siedmiu mikro influencer\u00f3w zdo\u0142a\u0142o dotrze\u0107 do audytorium licz\u0105cego 517 tysi\u0119cy os\u00f3b. Do realizacji tej strategii zaanga\u017cowali\u015bmy […]<\/p>\n","protected":false},"author":28,"featured_media":16656,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[197],"project_tag":[],"class_list":["post-33618","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-pl"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/33618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/comments?post=33618"}],"version-history":[{"count":7,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/33618\/revisions"}],"predecessor-version":[{"id":40833,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/33618\/revisions\/40833"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media\/16656"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media?parent=33618"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_category?post=33618"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_tag?post=33618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}