{"id":36243,"date":"2024-04-26T13:34:44","date_gmt":"2024-04-26T13:34:44","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/kampania-dla-marki-soflow-by-vis-plantis-zasieg-ponad-13-mln\/"},"modified":"2024-04-26T13:37:13","modified_gmt":"2024-04-26T13:37:13","slug":"kampania-dla-marki-soflow-by-vis-plantis-zasieg-ponad-13-mln","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/pl\/project\/kampania-dla-marki-soflow-by-vis-plantis-zasieg-ponad-13-mln\/","title":{"rendered":"Kampania dla Marki so!flow by Vis Plantis: Zasi\u0119g Ponad 13 mln"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

NANO I MIKRO INFLUENCERZY<\/p>\n

[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.21.0″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Case study
<\/tt-underline>so!flow by Vis Plantis<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”54px||18px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text quote_border_color=”#FF4E00″ _builder_version=”4.21.0″ _module_preset=”default” text_font=”Roboto|500|||||||” text_font_size=”16px” quote_font=”Roboto|300|on||||||” header_font=”Roboto|900|||||||” header_font_size=”45px” header_2_font=”Roboto|900|||||||” header_2_font_size=”30px” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n

Mieli\u015bmy przyjemno\u015b\u0107 wsp\u00f3\u0142pracowa\u0107 z mark\u0105 so!flow by Vis Plantis<\/a>, renomowanym producentem produkt\u00f3w do piel\u0119gnacji w\u0142os\u00f3w, kt\u00f3rych produkty wsp\u00f3\u0142graj\u0105 z koncepcj\u0105 r\u00f3wnowagi PEH. Celem kampanii nie by\u0142o tylko zwi\u0119kszenie sprzeda\u017cy, ale tak\u017ce poszerzenie widoczno\u015bci marki w internecie poprzez generowanie autentycznego zainteresowania i tworzenie warto\u015bciowych tre\u015bci przez konsument\u00f3w.<\/p>\n

Nasza Strategia<\/h2>\n

Mobilizacja Mikro Influencer\u00f3w: Wsp\u00f3\u0142pracowali\u015bmy z 1000 mikro i nano influencerami, kt\u00f3rzy maj\u0105 wp\u0142ywowe profile w mediach spo\u0142eczno\u015bciowych. Ich zadaniem by\u0142o stworzenie autentycznych tre\u015bci odzwierciedlaj\u0105cych ich prawdziwe do\u015bwiadczenia z produktami so!flow.<\/p>\n

Edukacja i Wsp\u00f3\u0142praca: Kluczowym elementem by\u0142o edukowanie influencer\u00f3w na temat korzy\u015bci wynikaj\u0105cych z u\u017cytkowania produkt\u00f3w. Dostarczone materia\u0142y edukacyjne umo\u017cliwi\u0142y g\u0142\u0119bsze zrozumienie produkt\u00f3w i ich unikalnych w\u0142a\u015bciwo\u015bci zwi\u0105zanych z koncepcj\u0105 r\u00f3wnowagi PEH.<\/p>\n

Analiza i Pomiar Efektywno\u015bci: Systematyczne raportowanie dzia\u0142a\u0144 influencer\u00f3w i monitorowanie reakcji spo\u0142eczno\u015bci online pozwoli\u0142o na ci\u0105g\u0142\u0105 analiz\u0119 efektywno\u015bci kampanii. Skupili\u015bmy si\u0119 na metrykach takich jak zaanga\u017cowanie<\/a>, zasi\u0119g i konwersja.<\/p>\n

Ca\u0142kowity zasi\u0119g wyni\u00f3s\u0142 13,26 mln<\/h2>\n

Wyniki naszej kampanii przeros\u0142y wszelkie oczekiwania. Ambasadorzy marki opublikowali 1892 unikalne tre\u015bci<\/a>, osi\u0105gaj\u0105c ca\u0142kowity zasi\u0119g 13,26 miliona<\/strong>. 99% uczestnik\u00f3w kampanii wyrazi\u0142o ch\u0119\u0107 polecania produkt\u00f3w so!flow, a 97% zadeklarowa\u0142o swoj\u0105 intencj\u0119 zakupu w przysz\u0142o\u015bci.<\/p>\n

Podsumowanie<\/h2>\n

Dzi\u0119ki strategicznemu wykorzystaniu nano i mikro influencer\u00f3w, kampania umo\u017cliwi\u0142a so!flow by Vis Plantis zbudowanie silniejszej obecno\u015bci online i wzmocnienie relacji z klientami. Edukacja influencer\u00f3w i ich zaanga\u017cowanie przynios\u0142y autentyczne i warto\u015bciowe tre\u015bci, znacz\u0105co wp\u0142ywaj\u0105c na \u015bwiadomo\u015b\u0107 marki i lojalno\u015b\u0107 klient\u00f3w.<\/p>\n

Sprawd\u017a wska\u017aniki KPI.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2024\/03\/TERRITORY-Influence_kampania-dla-soflow_branza-kosmetyczna.png” alt=”TERRITORY Influence_Kampania dla so!flow” title_text=”TERRITORY Influence_kampania dla so!flow_bran\u017ca kosmetyczna” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Fun Fact Section” _builder_version=”4.16″ background_color=”#252422″ custom_margin=”-126px|||||” custom_padding=”110px||50px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ admin_label=”Ciekawostka” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”60px||40px|||” animation_style=”zoom” animation_direction=”top” animation_intensity_zoom=”10%” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Zasi\u0119g Online” number=”13,260M” percent_sign=”off” _builder_version=”4.21.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”UGC” number=”1892″ percent_sign=”off” _builder_version=”4.21.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Nano i Mikro Influencerzy” number=”1000″ percent_sign=”off” _builder_version=”4.21.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_number_counter title=”Planuje Zakup” number=”97″ _builder_version=”4.21.0″ title_font=”Roboto|700|||||||” title_text_color=”#ffffff” title_font_size=”18px” number_font=”Roboto|700|||||||” number_text_color=”#ffffff” number_font_size=”50px” number_line_height=”90px” animation_style=”zoom” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”tt-black” _builder_version=”4.21.0″ _module_preset=”default” text_font=”|700|||||||” text_font_size=”18px” header_font=”Roboto|900|||||||” header_text_align=”center” header_font_size=”35px” custom_padding=”||4px|||” global_colors_info=”{}”]<\/p>\n

Czy chcia\u0142by\u015b podj\u0105\u0107 kolejny krok i otrzyma\u0107 spersonalizowane porady dla swojej marki?<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/www.territory-influence.com\/pl\/kontakt\/” url_new_window=”on” button_text=”Skontaktuj si\u0119 z nami” button_alignment=”center” _builder_version=”4.21.0″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”#FF4E00″ button_border_width=”8px” button_border_color=”#FF4E00″ button_border_radius=”0px” button_font=”Roboto|700|||||||” button_icon=”$||divi||400″ button_icon_color=”#ffffff” button_on_hover=”off” custom_margin=”-21px|||||” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

NANO I MIKRO INFLUENCERZYCase studyso!flow by Vis PlantisMieli\u015bmy przyjemno\u015b\u0107 wsp\u00f3\u0142pracowa\u0107 z mark\u0105 so!flow by Vis Plantis, renomowanym producentem produkt\u00f3w do piel\u0119gnacji w\u0142os\u00f3w, kt\u00f3rych produkty wsp\u00f3\u0142graj\u0105 z koncepcj\u0105 r\u00f3wnowagi PEH. Celem kampanii nie by\u0142o tylko zwi\u0119kszenie sprzeda\u017cy, ale tak\u017ce poszerzenie widoczno\u015bci marki w internecie poprzez generowanie autentycznego zainteresowania i tworzenie warto\u015bciowych tre\u015bci przez konsument\u00f3w. Nasza Strategia […]<\/p>\n","protected":false},"author":35,"featured_media":34912,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[185],"project_tag":[259,337,261,260,267,263,262,1169],"class_list":["post-36243","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-pl","project_tag-influencer-marketing-pl","project_tag-influencer-marketing-case-study-pl","project_tag-influencerzy","project_tag-kampania-influencerska","project_tag-mikro-influencerzy","project_tag-najlepsze-kampanie-influencerskie","project_tag-nano-influencerzy","project_tag-the-best-influencers-marketing-campaign-examples-pl"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/36243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/comments?post=36243"}],"version-history":[{"count":4,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/36243\/revisions"}],"predecessor-version":[{"id":36247,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/36243\/revisions\/36247"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media\/34912"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media?parent=36243"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_category?post=36243"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_tag?post=36243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}