{"id":36416,"date":"2024-05-07T14:07:35","date_gmt":"2024-05-07T14:07:35","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/aktywacja-nano-influencerow-do-promowania-platformy-e-commerce-sezamo\/"},"modified":"2024-05-07T16:25:12","modified_gmt":"2024-05-07T16:25:12","slug":"aktywacja-nano-influencerow-do-promowania-platformy-e-commerce-sezamo","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/pl\/project\/aktywacja-nano-influencerow-do-promowania-platformy-e-commerce-sezamo\/","title":{"rendered":"Aktywacja nano influencer\u00f3w do promowania platformy e-commerce Sezamo."},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16.0″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

NANO INFLUENCERZY<\/p>\n

[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.16.0″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Case Study
\n<\/tt-underline>E-COMMERCE SEZAMO<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”110px||18px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”-50px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text quote_border_color=”#FF4E00″ _builder_version=”4.16.0″ _module_preset=”default” text_font=”Roboto|500|||||||” text_font_size=”16px” quote_font=”Roboto|300|on||||||” header_font=”Roboto|900|||||||” header_font_size=”45px” header_2_font=”Roboto|900|||||||” header_2_font_size=”30px” custom_padding=”||4px|||” global_colors_info=”{}”]<\/p>\n

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Co to jest Sezamo?<\/strong><\/h2>\n

Sezamo.it<\/strong><\/span><\/a> to w\u0142oska platforma e-commerce, specjalizuj\u0105ca si\u0119 w dostarczaniu produkt\u00f3w spo\u017cywczych. Oferuje szeroki wyb\u00f3r artyku\u0142\u00f3w, kt\u00f3re mog\u0105 by\u0107 dostarczone do drzwi klienta w zaledwie trzy godziny od momentu z\u0142o\u017cenia zam\u00f3wienia. Sezamo jest cz\u0119\u015bci\u0105 Rohlik Group, jednej z wiod\u0105cych europejskich platform e-commerce w bran\u017cy spo\u017cywczej.<\/p>\n

<\/span><\/p>\n

Strategia influencer\u00f3w dla nowych otwar\u0107 <\/strong><\/h2>\n

W odpowiedzi na rosn\u0105c\u0105 popularno\u015b\u0107 zakup\u00f3w online, Sezamo zdecydowa\u0142o si\u0119 rozszerzy\u0107 swoj\u0105 dzia\u0142alno\u015b\u0107 na w\u0142oskim rynku, zaczynaj\u0105c od Mediolanu. Opracowali\u015bmy kampani\u0119 maj\u0105c\u0105 na celu zwi\u0119kszenie \u015bwiadomo\u015bci marki Sezamo w okresie \u201eBack To School\u201d \u2014 jednego z najwa\u017cniejszych okres\u00f3w sprzeda\u017cowych dla firmy. W ramach kampanii, nano-influencerzy zostali zaproszeni do przetestowania e-sklepu Sezamo, aby zapozna\u0107 si\u0119 z jego ofert\u0105 i zainspirowa\u0107 do dzielenia si\u0119 swoimi opiniami w mediach spo\u0142eczno\u015bciowych. Dzia\u0142ania te by\u0142y wspierane przez szczeg\u00f3\u0142owo opracowane materia\u0142y edukacyjne dotycz\u0105ce warto\u015bci i zalet produkt\u00f3w oferowanych przez Sezamo, co mia\u0142o na celu zbudowanie wiarygodno\u015bci i zaufania w\u015br\u00f3d potencjalnych konsument\u00f3w.<\/strong><\/p>\n

Do wsp\u00f3\u0142pracy wybrali\u015bmy 205 nano influencer\u00f3w ze spo\u0142eczno\u015bci TRND.it<\/a>, kt\u00f3rzy spe\u0142niali kryteria demograficzne i psychograficzne okre\u015blone przez Sezamo. Byli to mieszka\u0144cy Mediolanu, regularnie robi\u0105cy zakupy online, kt\u00f3rzy wcze\u015bniej nie korzystali z Sezamo, ale ceni\u0105cy sobie szybko\u015b\u0107, r\u00f3\u017cnorodno\u015b\u0107 i jako\u015b\u0107 ponad cen\u0119. Co interesuj\u0105ce, 51% z nich nie zna\u0142o marki przed rozpocz\u0119ciem kampanii.<\/p>\n

<\/span><\/p>\n

Przekszta\u0142canie tw\u00f3rc\u00f3w tre\u015bci w ambasador\u00f3w marki<\/strong><\/h2>\n

Przygotowali\u015bmy instrukta\u017cowe wideo, kt\u00f3re przeprowadzi\u0142o influencer\u00f3w przez proces rejestracji i pierwsze zakupy w Sezamo.<\/strong> Po zarejestrowaniu si\u0119, mieli mo\u017cliwo\u015b\u0107 przetestowania us\u0142ugi, dokonuj\u0105c zakup\u00f3w za pomoc\u0105 vouchera o warto\u015bci 40 \u20ac, kt\u00f3ry im przekazali\u015bmy. Nast\u0119pnie, korzystaj\u0105c z precyzyjnie zaprojektowanych wezwa\u0144 do dzia\u0142ania, post\u00f3w na blogach i dedykowanych wyzwalaczy, zach\u0119cali\u015bmy ich do dzielenia si\u0119 swoimi do\u015bwiadczeniami i opiniami<\/span> w mediach spo\u0142eczno\u015bciowych oraz w\u015br\u00f3d rodziny i przyjaci\u00f3\u0142. Kampania przynios\u0142a pozytywne rezultaty, czego dowodem s\u0105 recenzje na stronie Sezamo. Oto jedna z nich:<\/span><\/p>\n

\n

\u201eSezamo oferuje nieograniczony wyb\u00f3r produkt\u00f3w, gwarantuj\u0105c przy tym wysok\u0105 jako\u015b\u0107 zar\u00f3wno \u015bwie\u017cych, jak i pakowanych towar\u00f3w. Obs\u0142uga jest niezwykle szybka \u2013 dostawa zajmuje mniej ni\u017c trzy godziny. Szczeg\u00f3lnie doceniam sekcj\u0119 produkt\u00f3w przeciwmarnotrawstwa \u2013 to naprawd\u0119 wspania\u0142e odkrycie!\u201d Ambasador<\/span><\/p>\n<\/blockquote>\n

Zapraszamy do zapoznania si\u0119 z kluczowymi wska\u017anikami efektywno\u015bci (KPI).<\/p>\n

<\/span><\/p>\n<\/div>\n<\/div>\n

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UDOST\u0118PNIJ DALEJ<\/h1>\n

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Rewolucja w zakresie zakup\u00f3w online dotar\u0142a do Mediolanu z zamiarem ekspansji na lokalnym rynku. W zwi\u0105zku z tym zainicjowali\u015bmy kampani\u0119 z udzia\u0142em influencer\u00f3w, maj\u0105c\u0105 na celu zwi\u0119kszenie rozpoznawalno\u015bci marki Sezamo.<\/p>\n","protected":false},"author":19,"featured_media":20245,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[15,203,61],"project_tag":[373,271,1482,376,1750,375,1749,253,252,259,1747,260,333,1530,374,1748],"class_list":["post-36416","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-ecommerce","project_category-ecommerce-pl","project_category-service","project_tag-best-nano-influencer-campaign","project_tag-case-study","project_tag-case-study-pl","project_tag-e-commerce","project_tag-e-commerce-pl","project_tag-ecommerce","project_tag-ecommerce-pl","project_tag-influencer-campaign","project_tag-influencer-marketing","project_tag-influencer-marketing-pl","project_tag-kampania","project_tag-kampania-influencerska","project_tag-nano-influencer","project_tag-nano-influencerzy-pl","project_tag-service","project_tag-serwis-kampania-influencer-marketingowa"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/36416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/comments?post=36416"}],"version-history":[{"count":12,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/36416\/revisions"}],"predecessor-version":[{"id":36430,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/36416\/revisions\/36430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media\/20245"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media?parent=36416"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_category?post=36416"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_tag?post=36416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}