{"id":36431,"date":"2024-05-07T16:24:53","date_gmt":"2024-05-07T16:24:53","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/aktywacja-nano-i-mikro-influencerek-dla-demakup\/"},"modified":"2024-05-07T16:33:50","modified_gmt":"2024-05-07T16:33:50","slug":"aktywacja-nano-i-mikro-influencerek-dla-demakup","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/pl\/project\/aktywacja-nano-i-mikro-influencerek-dla-demakup\/","title":{"rendered":"Aktywacja Nano i Mikro Influencerek dla Demak’Up"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

AKTYWACJA NANO I MIKRO INFLUENCEREK<\/p>\n

[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.16″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Case Study
<\/tt-underline>DEMAK’UP<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”110px||18px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Roboto|500|||||||” text_font_size=”16px” header_font=”Roboto|900|||||||” header_font_size=”45px” header_2_font=”Roboto|900|||||||” header_2_font_size=”30px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

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W ramach obchod\u00f3w Halloween przeprowadzili\u015bmy dla marki Demak\u2019Up (nale\u017c\u0105cej do Grupy Essity) kampani\u0119 maj\u0105c\u0105 na celu zwi\u0119kszenie jej rozpoznawalno\u015bci oraz zaanga\u017cowania klient\u00f3w. Uda\u0142o nam si\u0119 skutecznie zach\u0119ci\u0107 odbiorc\u00f3w do dyskusji na temat nowo\u015bci produktowych, co przyczyni\u0142o si\u0119 do rozprzestrzeniania rekomendacji opartych na autentycznych do\u015bwiadczeniach i kreatywnych tre\u015bciach. Naszym ostatecznym celem by\u0142a akwizycja nowych klient\u00f3w dla marki Demak\u2019Up oraz generowanie znacz\u0105cego ruchu w sklepach, maj\u0105cego bezpo\u015bredni wp\u0142yw na wzrost sprzeda\u017cy.<\/p>\n

W ramach kampanii zidentyfikowali\u015bmy i zaanga\u017cowali\u015bmy 1000 francuskich entuzjastek urody<\/span><\/span><\/span> z wra\u017cliw\u0105 sk\u00f3r\u0105, kt\u00f3re ju\u017c wcze\u015bniej korzysta\u0142y z bawe\u0142nianych produkt\u00f3w do demakija\u017cu. Wszystkie uczestniczki nale\u017ca\u0142y do naszej spo\u0142eczno\u015bci<\/span><\/span> TRND, a 18% z nich stanowi\u0142y mikro<\/span><\/span><\/span> influencerki (posiadaj\u0105ce od 1000 do 50 000 obserwator\u00f3w) aktywne g\u0142\u00f3wnie na Instagramie, Facebooku oraz TikToku.<\/span><\/span><\/span><\/span><\/p>\n

Zasi\u0119g 2 mln dzi\u0119ki sezonowej koncepcji podkre\u015blaj\u0105cej korzy\u015bci produktu<\/h2>\n

Dzi\u0119ki sezonowej strategii podkre\u015blaj\u0105cej korzy\u015bci z u\u017cytkowania naszych produkt\u00f3w, kampania osi\u0105gn\u0119\u0142a zasi\u0119g na poziomie 2 milion\u00f3w odbiorc\u00f3w. Po czterech tygodniach testowania produkt\u00f3w influencerki potwierdzi\u0142y<\/span><\/span><\/span> ich <\/span><\/span> <\/span><\/span><\/span>skuteczno\u015b\u0107. Przed rozpocz\u0119ciem kampanii tylko 14% z nich zna\u0142o produkt marki, <\/span><\/span>natomiast po okresie test\u00f3w a\u017c 87% wyrazi\u0142o ch\u0119\u0107 jego zakupu. Z entuzjazmem dzielili si\u0119 swoimi odkryciami zar\u00f3wno w przestrzeni offline, jak i online. W mediach spo\u0142eczno\u015bciowych opublikowano 6000 post\u00f3w<\/strong>, w tym zabawne zdj\u0119cia \u201eprzed i po” demakija\u017cu z okazji Halloween, a tak\u017ce liczne tre\u015bci wideo na Instagramie i TikToku, demonstruj\u0105ce efektywno\u015b\u0107 produktu. <\/span><\/span><\/p>\n

Przewi\u0144 w d\u00f3\u0142, aby zapozna\u0107 si\u0119 ze szczeg\u00f3\u0142ami wynik\u00f3w!<\/span><\/span>\u200b<\/span><\/p>\n

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<\/tt-underline> UDOST\u0118PNIJ DALEJ<\/h1>\n

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AKTYWACJA NANO I MIKRO INFLUENCEREKCase StudyDEMAK’UP W ramach obchod\u00f3w Halloween przeprowadzili\u015bmy dla marki Demak\u2019Up (nale\u017c\u0105cej do Grupy Essity) kampani\u0119 maj\u0105c\u0105 na celu zwi\u0119kszenie jej rozpoznawalno\u015bci oraz zaanga\u017cowania klient\u00f3w. Uda\u0142o nam si\u0119 skutecznie zach\u0119ci\u0107 odbiorc\u00f3w do dyskusji na temat nowo\u015bci produktowych, co przyczyni\u0142o si\u0119 do rozprzestrzeniania rekomendacji opartych na autentycznych do\u015bwiadczeniach i kreatywnych tre\u015bciach. Naszym ostatecznym […]<\/p>\n","protected":false},"author":19,"featured_media":9575,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[185],"project_tag":[],"class_list":["post-36431","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-pl"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/36431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/comments?post=36431"}],"version-history":[{"count":5,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/36431\/revisions"}],"predecessor-version":[{"id":36438,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/36431\/revisions\/36438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media\/9575"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media?parent=36431"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_category?post=36431"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_tag?post=36431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}