{"id":36523,"date":"2024-05-14T13:00:44","date_gmt":"2024-05-14T13:00:44","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-i-mikro-influencerzy-dla-carrefour-baby\/"},"modified":"2024-05-14T13:10:01","modified_gmt":"2024-05-14T13:10:01","slug":"nano-i-mikro-influencerzy-dla-carrefour-baby","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/pl\/project\/nano-i-mikro-influencerzy-dla-carrefour-baby\/","title":{"rendered":"Nano i Mikro influencerzy dla Carrefour Baby"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

AKTYWACJA NANO INFLUENCER\u00d3W<\/p>\n

[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.21.0″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Case Study
<\/tt-underline>CARREFOUR BABY<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”110px||18px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text quote_border_color=”#FF4E00″ _builder_version=”4.21.0″ _module_preset=”default” text_font=”Roboto|500|||||||” text_font_size=”16px” quote_font=”Roboto|300|on||||||” header_font=”Roboto|900|||||||” header_font_size=”45px” header_2_font=”Roboto|900|||||||” header_2_font_size=”30px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

W ramach naszej wsp\u00f3\u0142pracy z Carrefour we Francji wsparli\u015bmy promocj\u0119 ich najnowszej serii produkt\u00f3w dla niemowl\u0105t, My Carrefour Baby 0% \u2013 wolnej od lotion\u00f3w i zapach\u00f3w. Nasze dzia\u0142ania obejmowa\u0142y kampani\u0119 zar\u00f3wno w \u015brodowisku online, jak i offline, gdzie g\u0142\u00f3wnym celem by\u0142o edukowanie docelowej grupy odbiorc\u00f3w o zaletach i korzy\u015bciach produktu. <\/p>\n

\n Aktywacja 3 000 Nano i Mikro Influencer\u00f3w<\/strong>
\n <\/h2>\n

Wybrali\u015bmy 3000 nano i mikro influencer\u00f3w z puli 5964 odpowiednich kandydat\u00f3w, kt\u00f3rzy efektywnie reprezentowali mark\u0119 w mediach spo\u0142eczno\u015bciowych. W\u015br\u00f3d nich 92% stanowi\u0142y kobiety mieszkaj\u0105ce w pobli\u017cu sklep\u00f3w Carrefour, zainteresowane jako\u015bci\u0105, ch\u0142onno\u015bci\u0105 i cen\u0105 pieluch dla dzieci. <\/p>\n

Aby zintensyfikowa\u0107 nasze dzia\u0142ania w ramach marketingu rekomendacji, w\u0142\u0105czyli\u015bmy do zestaw\u00f3w influencer\u00f3w bony rabatowe, zach\u0119caj\u0105c ich do ich promowania na ich profilach w mediach spo\u0142eczno\u015bciowych. To nie tylko zwi\u0119ksza\u0142o zasi\u0119g kampanii, ale te\u017c budowa\u0142o autentyczne zaanga\u017cowanie. Ponadto, nasz firmowy blog s\u0142u\u017cy\u0142 jako platforma inspiracyjna, gdzie prezentowali\u015bmy r\u00f3\u017cnorodne wyzwania tw\u00f3rcze, skierowane do influencer\u00f3w. Ich celem by\u0142o generowanie wysokiej jako\u015bci, anga\u017cuj\u0105cych tre\u015bci, kt\u00f3re naturalnie promowa\u0142y produkty Carrefour, zwi\u0119kszaj\u0105c ich widoczno\u015b\u0107 i pozytywne odbi\u00f3r w\u015br\u00f3d odbiorc\u00f3w. <\/p>\n

\n Masowa Produkcja Tre\u015bci UGC<\/strong>
\n <\/h2>\n

Zaanga\u017cowanie w mediach spo\u0142eczno\u015bciowych by\u0142o wyj\u0105tkowe, rezultuj\u0105c w stworzeniu 6219 tre\u015bci generowanych przez u\u017cytkownik\u00f3w (UGC), kt\u00f3re przynios\u0142y 2,5 zasi\u0119g online. Influencerzy entuzjastycznie ocenili now\u0105 seri\u0119 Carrefour, przyznaj\u0105c jej \u015bredni\u0105 ocen\u0119 4,5 na 5. Opinie uczestnik\u00f3w by\u0142y niezwykle pozytywne, z 93% rekomendacjami oraz 80% zadeklarowan\u0105 intencj\u0105 zakupu na koniec kampanii. <\/p>\n

Zapraszamy do przewini\u0119cia strony w d\u00f3\u0142, aby zapozna\u0107 si\u0119 z pe\u0142n\u0105 list\u0105 kluczowych wska\u017anik\u00f3w efektywno\u015bci, kt\u00f3re ilustruj\u0105 sukces naszej kampanii. Aby uzyska\u0107 g\u0142\u0119bsze zrozumienie naszych metod i zobaczy\u0107 dodatkowe przyk\u0142ady skutecznych strategii, kliknij tutaj<\/a> i przejd\u017a do innych studi\u00f3w przypadku.<\/p>\n

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Czy jeste\u015b zainteresowany dalszymi konsultacjami i spersonalizowanymi poradami dla Twojej marki?<\/p>\n

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Odkryj studium przypadku dotycz\u0105ce kampanii influencer marketingowej dla nowej serii Carrefour Baby we Francji! <\/p>\n","protected":false},"author":19,"featured_media":35551,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[1758],"project_tag":[1482,259,337,261,260,267,263,262,1169],"class_list":["post-36523","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-pielegnacja","project_tag-case-study-pl","project_tag-influencer-marketing-pl","project_tag-influencer-marketing-case-study-pl","project_tag-influencerzy","project_tag-kampania-influencerska","project_tag-mikro-influencerzy","project_tag-najlepsze-kampanie-influencerskie","project_tag-nano-influencerzy","project_tag-the-best-influencers-marketing-campaign-examples-pl"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/36523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/comments?post=36523"}],"version-history":[{"count":7,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/36523\/revisions"}],"predecessor-version":[{"id":36530,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/36523\/revisions\/36530"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media\/35551"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media?parent=36523"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_category?post=36523"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_tag?post=36523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}