{"id":38939,"date":"2024-08-13T13:54:46","date_gmt":"2024-08-13T13:54:46","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-i-mikro-influencerzy-dla-wellaflex\/"},"modified":"2024-08-13T13:54:47","modified_gmt":"2024-08-13T13:54:47","slug":"nano-i-mikro-influencerzy-dla-wellaflex","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/pl\/project\/nano-i-mikro-influencerzy-dla-wellaflex\/","title":{"rendered":"Nano i Mikro Influencerzy dla Wellaflex"},"content":{"rendered":"

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NANO I MIKRO INFLUENCERZY<\/p>\n

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Case Study
<\/tt-underline>WELLAFLEX<\/h1>\n

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<\/h1>\n

Nawi\u0105zali\u015bmy wsp\u00f3\u0142prac\u0119 z mark\u0105 Wella<\/a>, oferuj\u0105c\u0105 produkty do piel\u0119gnacji w\u0142os\u00f3w, w tym linie stylizacyjne, piel\u0119gnacyjne i koloryzacyjne. Celem kampanii by\u0142o zwi\u0119kszenie \u015bwiadomo\u015bci i sprzeda\u017cy produkt\u00f3w Wellaflex, edukowanie konsument\u00f3w o ich zaletach i prawid\u0142owym stosowaniu, generowanie rozm\u00f3w (Word of Mouth), tworzenie naturalnych tre\u015bci w mediach spo\u0142eczno\u015bciowych oraz zbieranie opinii o produkcie. <\/p>\n

Nasze Dzia\u0142ania<\/h2>\n

Identyfikacja Influencer\u00f3w: <\/strong>Wybrali\u015bmy 1300 Nano i Micro Influencer\u00f3w, kt\u00f3rzy najlepiej odpowiadali kryteriom marki i mieli potencja\u0142 do generowania WOM oraz byli aktywni online.
Wsparcie i Edukacja:<\/strong> Wyposa\u017cyli\u015bmy influencer\u00f3w w zestawy startowe, zapewnili\u015bmy edukacj\u0119 i wsparcie, aby mogli tworzy\u0107 autentyczne i anga\u017cuj\u0105ce posty w mediach spo\u0142eczno\u015bciowych, zwi\u0119kszaj\u0105ce \u015bwiadomo\u015b\u0107 produktu.
Monitorowanie i Analiza:<\/strong> \u015aledzili\u015bmy wyniki kampanii poprzez raportowanie dzia\u0142a\u0144 influencer\u00f3w oraz social listening.<\/p>\n

Rezultaty<\/span><\/p>\n

Szacowany zasi\u0119g kampanii w mediach spo\u0142eczno\u015bciowych przekroczy\u0142 16 milion\u00f3w. Influencerzy wygenerowali 2773 publikacje na Instagramie, Facebooku i TikToku. 99% influencer\u00f3w<\/a> poleci\u0142oby produkty Wellaflex swoim znajomym. Dodatkowo, influencerzy zrealizowali 2263 triale produkt\u00f3w, umo\u017cliwiaj\u0105c konsumentom bezpo\u015brednie do\u015bwiadczenie zalet produkt\u00f3w Wellaflex. <\/p>\n

Przewi\u0144 w d\u00f3\u0142, aby zobaczy\u0107 pe\u0142ne wyniki kampanii.<\/p>\n<\/div>\n

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UDOST\u0118PNIJ DALEJ<\/h1>\n

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Zwi\u0119kszyli\u015bmy \u015bwiadomo\u015b\u0107 marki Wellaflex i sprzeda\u017c dzi\u0119ki kampaniom z influencerami, docieraj\u0105c do ponad 16 milion\u00f3w os\u00f3b w mediach spo\u0142eczno\u015bciowych oraz generuj\u0105c 2 773 posty.<\/p>\n","protected":false},"author":35,"featured_media":38866,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[185],"project_tag":[1482,259,337,261,260,267,263,262,1169],"class_list":["post-38939","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-pl","project_tag-case-study-pl","project_tag-influencer-marketing-pl","project_tag-influencer-marketing-case-study-pl","project_tag-influencerzy","project_tag-kampania-influencerska","project_tag-mikro-influencerzy","project_tag-najlepsze-kampanie-influencerskie","project_tag-nano-influencerzy","project_tag-the-best-influencers-marketing-campaign-examples-pl"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/38939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/comments?post=38939"}],"version-history":[{"count":2,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/38939\/revisions"}],"predecessor-version":[{"id":38941,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/38939\/revisions\/38941"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media\/38866"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media?parent=38939"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_category?post=38939"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_tag?post=38939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}