{"id":39020,"date":"2024-08-20T13:24:43","date_gmt":"2024-08-20T13:24:43","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-i-makro-influencerzy-dla-metadigest\/"},"modified":"2024-08-20T13:54:19","modified_gmt":"2024-08-20T13:54:19","slug":"nano-i-makro-influencerzy-dla-metadigest","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/pl\/project\/nano-i-makro-influencerzy-dla-metadigest\/","title":{"rendered":"Nano i Makro Influencerzy dla MetaDigest"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#FF4E00&#8243; background_image=&#8221;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png&#8221; custom_padding=&#8221;67px|0px|67.1875px|0px|false|false&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;3%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; text_font=&#8221;Roboto|500||on|||||&#8221; text_text_color=&#8221;#353740&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||19px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]NANO I MAKRO INFLUENCERZY[\/et_pb_text][et_pb_text module_class=&#8221;tt-white&#8221; _builder_version=&#8221;4.25.2&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;Roboto|900||on|||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;50px&#8221; header_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Case Study <tt-underline><\/tt-underline>METADIGEST OD METAGENICS<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Case Study Text&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;110px||18px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-50px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text quote_border_color=&#8221;#FF4E00&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|500|||||||&#8221; text_font_size=&#8221;16px&#8221; quote_font=&#8221;Roboto|300|on||||||&#8221; header_font=&#8221;Roboto|900|||||||&#8221; header_font_size=&#8221;45px&#8221; header_2_font=&#8221;Roboto|900|||||||&#8221; header_2_font_size=&#8221;30px&#8221; custom_padding=&#8221;||4px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"item-padd-mob section-text text-block \">\n<h2><strong>Zwi\u0119kszenie \u015bwiadomo\u015bci produktu Metadigest we W\u0142oszech.<\/strong><\/h2>\n<p>W okresie Bo\u017cego Narodzenia 2023 firma <a href=\"https:\/\/www.metagenics.eu\/en_EU\/\">Metagenics<\/a>, \u015bwiatowy lider w produkcji wysokiej jako\u015bci suplement\u00f3w diety, ponownie zwr\u00f3ci\u0142a si\u0119 do nas z pro\u015bb\u0105 o wsparcie w budowaniu \u015bwiadomo\u015bci produktu <a href=\"https:\/\/www.metagenics.eu\/en_EU\/our-products\/metadigest-total-s009m010\">Metadigest Total<\/a> na rynku w\u0142oskim. Metadigest to naturalny suplement diety w formie kapsu\u0142ek, kt\u00f3ry wspomaga trawienie, redukuje wzd\u0119cia i zapewnia ulg\u0119 ju\u017c w ci\u0105gu 10 minut od za\u017cycia.<\/p>\n<h2><strong>Precyzyjny dob\u00f3r influencer\u00f3w: 300 nano i 1 makro <\/strong><\/h2>\n<p><strong> <\/strong>Do kampanii wybrali\u015bmy 300 nano-influencer\u00f3w z naszej spo\u0142eczno\u015bci <a href=\"https:\/\/www.trnd.com\/it\/\">trnd.it<\/a>, kieruj\u0105c si\u0119 ich zaanga\u017cowaniem w promowanie zdrowego stylu \u017cycia i zr\u00f3wnowa\u017conej diety. A\u017c 81% z nich regularnie stosuje suplementy diety w celu redukcji wzd\u0119\u0107, lecz przed rozpocz\u0119ciem kampanii nie mia\u0142o styczno\u015bci z produktem Metadigest. Dodatkowo, zrekrutowali\u015bmy makro-influencerk\u0119 <a href=\"https:\/\/www.instagram.com\/lanutrizionistaincucina\/\">@lanutrizionistaincucina<\/a>, kt\u00f3ra stworzy\u0142a materia\u0142y wideo (reels) oraz relacje, profesjonalnie rekomenduj\u0105c produkt i podkre\u015blaj\u0105c jego korzy\u015bci.<\/p>\n<h2><strong>Aktywno\u015bci ambasador\u00f3w marki Metadigest<\/strong><\/h2>\n<p>Po zapoznaniu 300 uczestnik\u00f3w z w\u0142a\u015bciwo\u015bciami i sposobem stosowania Metadigest, zach\u0119cili\u015bmy ich do przetestowania produktu podczas \u015bwi\u0105tecznych posi\u0142k\u00f3w i podzielenia si\u0119 swoimi wra\u017ceniami w mediach spo\u0142eczno\u015bciowych, g\u0142\u00f3wnie na Instagramie. W efekcie, opublikowano \u0142\u0105cznie 582 materia\u0142y, w kt\u00f3rych influencerzy podkre\u015blali, \u017ce dzi\u0119ki Metadigest mogli cieszy\u0107 si\u0119 \u015bwi\u0105tecznymi potrawami bez obaw o dolegliwo\u015bci trawienne. Te tre\u015bci wygenerowa\u0142y zasi\u0119g online na poziomie 1,6 miliona. Ponadto, cztery materia\u0142y stworzone przez makro-influencerk\u0119 zosta\u0142y wsparte p\u0142atn\u0105 promocj\u0105, co przyczyni\u0142o si\u0119 do uzyskania dodatkowych 4,2 miliona zasi\u0119gu.<\/p>\n<h2><strong>Kluczowe wnioski dla marki<\/strong><\/h2>\n<p>Na zako\u0144czenie kampanii poprosili\u015bmy <a href=\"https:\/\/www.territory-influence.com\/pl\/kampanie-z-nano-influencerami-przewodnik-po-ich-realizacji\/\">nano-influencer\u00f3w<\/a> o ocen\u0119 produktu. A\u017c 96% z nich zadeklarowa\u0142o, \u017ce poleci\u0142oby Metadigest znajomym i rodzinie, a \u015brednia ocena produktu wynios\u0142a 8,6\/10. W szczeg\u00f3lno\u015bci doceniono skuteczno\u015b\u0107 suplementu, przy czym 80% respondent\u00f3w uzna\u0142o, \u017ce Metadigest przewy\u017csza konkurencyjne produkty. Co wi\u0119cej, 43% uczestnik\u00f3w zadeklarowa\u0142o, \u017ce po zako\u0144czeniu kampanii b\u0119dzie kontynuowa\u0107 stosowanie Metadigest przynajmniej raz w tygodniu.<\/p>\n<blockquote>\n<p><em>\u201eMetadigest wyr\u00f3\u017cnia si\u0119 na tle innych suplement\u00f3w \u2013 dzia\u0142a naprawd\u0119 w 10 minut, a brzuch nie puchnie i nie jest ci\u0119\u017cki! Bior\u0105c pod uwag\u0119, ile jad\u0142em w czasie \u015bwi\u0105t, normalnie by\u0142bym bardzo wzd\u0119ty i odczuwa\u0142bym dyskomfort, ale nie z Metadigest!\u201d \u2013<span style=\"color: #ff6600;\"> nano-influencer.<\/span><\/em><\/p>\n<\/blockquote>\n<\/div>\n<div class=\"item-padd-mob section-text text-block \">\n<div class=\"simple-text md\">\n<p><span style=\"font-size: 16px;\">Przewi\u0144 w d\u00f3\u0142, aby odkry\u0107 wszystkie wska\u017aniki KPI.<\/span><\/p>\n<p><span style=\"font-size: 16px;\"><\/span><\/p>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/youtu.be\/n3maOxW5qhk&#8221; src_webm=&#8221;https:\/\/youtu.be\/RRiWOQ3Q80g&#8221; admin_label=&#8221;Video&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;80%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Fun Fact Section&#8221; 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global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1> UDOST\u0118PNIJ DALEJ<\/h1>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.linkedin.com\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;LinkedIn&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#FF4E00&#8243; button_border_width=&#8221;8px&#8221; button_border_color=&#8221;#FF4E00&#8243; button_border_radius=&#8221;0px&#8221; button_font=&#8221;Roboto|700|||||||&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; button_icon_color=&#8221;#ffffff&#8221; button_on_hover=&#8221;off&#8221; custom_margin=&#8221;-21px|||||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mieli\u015bmy przyjemno\u015b\u0107 zrealizowa\u0107 kampani\u0119 dla marki Metadigest Total firmy Metagenics, kt\u00f3rej celem by\u0142o zwi\u0119kszenie \u015bwiadomo\u015bci jednego z ich flagowych produkt\u00f3w poprzez zaanga\u017cowanie nano i makro influencer\u00f3w.<\/p>\n","protected":false},"author":19,"featured_media":38404,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[231],"project_tag":[1482,259,337,261,1825,260,1809,263,262,1169],"class_list":["post-39020","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-zdrowie","project_tag-case-study-pl","project_tag-influencer-marketing-pl","project_tag-influencer-marketing-case-study-pl","project_tag-influencerzy","project_tag-kampania-influencer-marketingowa-branza-farmaceutyczna","project_tag-kampania-influencerska","project_tag-makro-influencerzy","project_tag-najlepsze-kampanie-influencerskie","project_tag-nano-influencerzy","project_tag-the-best-influencers-marketing-campaign-examples-pl"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/39020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/comments?post=39020"}],"version-history":[{"count":3,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/39020\/revisions"}],"predecessor-version":[{"id":39027,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/39020\/revisions\/39027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media\/38404"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media?parent=39020"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_category?post=39020"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_tag?post=39020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}