{"id":39023,"date":"2024-08-20T13:41:36","date_gmt":"2024-08-20T13:41:36","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/mikro-i-makro-influencerzy-dla-marki-hope\/"},"modified":"2024-08-20T13:59:36","modified_gmt":"2024-08-20T13:59:36","slug":"mikro-i-makro-influencerzy-dla-marki-hope","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/pl\/project\/mikro-i-makro-influencerzy-dla-marki-hope\/","title":{"rendered":"Mikro i Makro Influencerzy dla Marki HOPE"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_margin=”||39px|||” custom_padding=”67px|0px|70.2px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16.0″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

MAKRO I MIKRO INFLUENCERZY DLA HOPE<\/p>\n

[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.16″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Case Study
<\/tt-underline> HOPE<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ min_height=”101.4px” custom_margin=”106px|||||” custom_padding=”110px||18px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”-132px|auto|-80px|auto||” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16.0″ _module_preset=”default” text_font=”Roboto|500|||||||” text_font_size=”16px” header_font=”Roboto|900|||||||” header_font_size=”45px” header_2_font=”Roboto|900|||||||” header_2_font_size=”30px” min_height=”106.4px” custom_margin=”||0px|||” custom_padding=”0px||41px|||” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

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W ramach kampanii Veganuary 2023 nawi\u0105zali\u015bmy wsp\u00f3\u0142prac\u0119 z czterema niemieckimi influencerami, kt\u00f3rzy opracowali unikalne przepisy z wykorzystaniem produkt\u00f3w HOPE. G\u0142\u00f3wnym celem kampanii by\u0142o zwi\u0119kszenie \u015bwiadomo\u015bci marki oraz zwr\u00f3cenie uwagi na jej nowe produkty w kontek\u015bcie rosn\u0105cej popularno\u015bci diety ro\u015blinnej.<\/p>\n

Rezultaty<\/h2>\n

Kampania przynios\u0142a imponuj\u0105ce wyniki na oficjalnym kanale HOPE. Zdobyli\u015bmy ponad 6 tysi\u0119cy polubie\u0144 oraz a\u017c 1400 zapisanych post\u00f3w, co \u015bwiadczy o du\u017cym zainteresowaniu i zaanga\u017cowaniu odbiorc\u00f3w. Wsp\u00f3\u0142praca z jednym makroinfluencerem<\/strong> oraz trzema mikroinfluencerami <\/strong>umo\u017cliwi\u0142a dotarcie do \u0142\u0105cznej publiczno\u015bci przekraczaj\u0105cej 300 tysi\u0119cy u\u017cytkownik\u00f3w Instagrama. W ramach kampanii powsta\u0142o 8 relacji na Instagramie, 6 dynamicznych reels\u00f3w oraz jeden film na TikToku. Ka\u017cdy z tw\u00f3rc\u00f3w reprezentowa\u0142 wega\u0144ski styl \u017cycia oraz wykaza\u0142 si\u0119 kreatywno\u015bci\u0105 w prezentowaniu produkt\u00f3w HOPE, co by\u0142o kluczowym kryterium ich doboru.<\/p>\n

Influencerzy @jo.semola, @russianraclette, @chrisschimi oraz @lena_rmm wzi\u0119li udzia\u0142 w wyzwaniu Veganuary, promuj\u0105c produkty HOPE w ramach r\u00f3\u017cnorodnych, wega\u0144skich przepis\u00f3w. Reelsy na Instagramie osi\u0105gn\u0119\u0142y \u0142\u0105cznie ponad 239 tysi\u0119cy zasi\u0119gu, a film na TikToku zdoby\u0142 ponad 5 tysi\u0119cy odtworze\u0144 i 500 interakcji, co potwierdza skuteczno\u015b\u0107 kampanii w dotarciu do szerokiego grona odbiorc\u00f3w. Influencerzy stworzyli r\u00f3\u017cnorodne, apetyczne przepisy, takie jak pizza, bruschetta, tosty i bajgle, w kt\u00f3rych produkty HOPE odgrywa\u0142y kluczow\u0105 rol\u0119. Tre\u015bci by\u0142y nie tylko estetyczne i wysokiej jako\u015bci, ale r\u00f3wnie\u017c spotka\u0142y si\u0119 z entuzjastycznym odbiorem ze strony spo\u0142eczno\u015bci, co podkre\u015bla autentyczno\u015b\u0107 i wp\u0142yw tej wsp\u00f3\u0142pracy.<\/p>\n

Andrea Stemmermann, Group Brand Activation Manager w HOPE, podsumowa\u0142a kampani\u0119, m\u00f3wi\u0105c:<\/p>\n

\n

\u201eJeste\u015bmy niezwykle zadowoleni z unikalnego, humorystycznego stylu oraz j\u0119zyka wizualnego, kt\u00f3re TERRITORY stworzy\u0142o dla HOPE. Kampania nie tylko przyci\u0105gn\u0119\u0142a uwag\u0119, ale r\u00f3wnie\u017c znacz\u0105co wzmocni\u0142a wizerunek naszej marki jako innowatora w dziedzinie produkt\u00f3w ro\u015blinnych.\u201d<\/span><\/p>\n<\/blockquote>\n

Przewi\u0144 w d\u00f3\u0142, aby zobaczy\u0107 pe\u0142ne wyniki kampanii i dowiedzie\u0107 si\u0119, jak zainspirowa\u0107 swoj\u0105 spo\u0142eczno\u015b\u0107!<\/span><\/span><\/p>\n<\/div>\n<\/div>\n

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UDOST\u0118PNIJ<\/strong><\/h1>\n

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W ramach kampanii Veganuary 2023 wsp\u00f3\u0142pracowali\u015bmy z 4 influencerami, kt\u00f3rzy opracowali przepisy z u\u017cyciem nowych produkt\u00f3w marki HOPE. <\/p>\n","protected":false},"author":46,"featured_media":20558,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[197],"project_tag":[1828,259,1826,1827],"class_list":["post-39023","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-pl","project_tag-hope-pl","project_tag-influencer-marketing-pl","project_tag-vegan-pl","project_tag-veganuary-pl"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/39023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/comments?post=39023"}],"version-history":[{"count":4,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/39023\/revisions"}],"predecessor-version":[{"id":39028,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/39023\/revisions\/39028"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media\/20558"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media?parent=39023"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_category?post=39023"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_tag?post=39023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}