{"id":39198,"date":"2024-09-11T08:31:00","date_gmt":"2024-09-11T08:31:00","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-influencerzy-generuja-opinie-i-recenzje-dla-tuszu-loreal-paris-panorama\/"},"modified":"2024-09-11T08:31:19","modified_gmt":"2024-09-11T08:31:19","slug":"nano-influencerzy-generuja-opinie-i-recenzje-dla-tuszu-loreal-paris-panorama","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/pl\/project\/nano-influencerzy-generuja-opinie-i-recenzje-dla-tuszu-loreal-paris-panorama\/","title":{"rendered":"Nano Influencerzy generuj\u0105 opinie i recenzje dla tuszu L’Or\u00e9al Paris Panorama"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.25.2″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

NANO INFLUENCERZY<\/p>\n

[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.25.2″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” hover_enabled=”0″ header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Case Study
\n<\/tt-underline>MASCARA PANORAMA BY L\u2019OR\u00c9AL PARIS<\/h1>\n

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\n
\n

\n Wprowadzenie<\/strong>
\n <\/h2>\n

Po sukcesie zesz\u0142orocznej kampanii promuj\u0105cej tusz do rz\u0119s Telescopic<\/a>, w styczniu 2024 roku ponownie nawi\u0105zali\u015bmy wsp\u00f3\u0142prac\u0119 z L\u2019Or\u00e9al Paris<\/a> na rynku w\u0142oskim, aby zwi\u0119kszy\u0107 \u015bwiadomo\u015b\u0107 i zaanga\u017cowanie konsument\u00f3w wok\u00f3\u0142 nowego produktu \u2013 tuszu do rz\u0119s Panorama<\/a>. Innowacyjny tusz, obiecuj\u0105cy spektakularne zwi\u0119kszenie obj\u0119to\u015bci i g\u0119sto\u015bci rz\u0119s, by\u0142 promowany w kampanii skierowanej do konsument\u00f3w. G\u0142\u00f3wnym celem by\u0142o generowanie wiarygodnych recenzji na Amazon, kt\u00f3re mia\u0142y wesprze\u0107 sprzeda\u017c i wzmocni\u0107 autentyczno\u015b\u0107 produktu.<\/p>\n

\n Selekcja konsument\u00f3w (nano influencer\u00f3w)<\/strong>
\n <\/h2>\n

Do kampanii zaprosili\u015bmy 400 kobiet \u2013 konsumentek regularnie korzystaj\u0105cych z tusz\u00f3w do rz\u0119s i aktywnie kupuj\u0105cych kosmetyki online. By\u0142y to osoby idealnie dopasowane do grupy docelowej marki, z subskrypcj\u0105 Amazon Prime, co u\u0142atwi\u0142o zakup produktu. Ich autentyczne zaanga\u017cowanie w dzielenie si\u0119 opiniami oraz rekomendacjami w mediach spo\u0142eczno\u015bciowych mia\u0142o na celu wygenerowanie naturalnych recenzji tuszu Panorama na Amazon.<\/p>\n

\n Integracja produktu z codzienn\u0105 rutyn\u0105 beauty<\/strong>
\n <\/h2>\n

Po zakupie tuszu L\u2019Or\u00e9al Paris Panorama na Amazonie, uczestniczki kampanii w\u0142\u0105czy\u0142y go do swojej codziennej piel\u0119gnacji i makija\u017cu. By\u0142y zach\u0119cane do dzielenia si\u0119 swoimi do\u015bwiadczeniami, zar\u00f3wno w mediach spo\u0142eczno\u015bciowych, jak i poprzez publikowanie opinii na Amazonie. Szczeg\u00f3lny nacisk po\u0142o\u017cono na prezentacj\u0119 innowacyjnej szczoteczki oraz ultra-czarnej formu\u0142y, kt\u00f3ra gwarantowa\u0142a widoczny efekt pogrubienia rz\u0119s.<\/p>\n

\n Rezultaty: Recenzje i Zaanga\u017cowanie<\/strong>
\n <\/h2>\n

Dzi\u0119ki aktywnemu udzia\u0142owi konsumentek, uda\u0142o si\u0119 wygenerowa\u0107 396 recenzji na Amazonie, z imponuj\u0105c\u0105 \u015bredni\u0105 ocen\u0105 4,7\/5 gwiazdek. Te autentyczne opinie<\/a> przyczyni\u0142y si\u0119 do wzrostu zaufania do produktu oraz jego popularno\u015bci w\u015br\u00f3d klient\u00f3w. Dodatkowo, uczestniczki opublikowa\u0142y 368 tre\u015bci w mediach spo\u0142eczno\u015bciowych, kt\u00f3re \u0142\u0105cznie uzyska\u0142y ponad 2 miliony wy\u015bwietle\u0144.<\/p>\n

\n Opinie Konsumentek i Sk\u0142onno\u015b\u0107 do Rekomendacji<\/strong>
\n <\/h2>\n

98,4% uczestniczek wyrazi\u0142o ch\u0119\u0107 polecania tuszu Panorama swoim znajomym, a 92% zadeklarowa\u0142o zamiar jego ponownego zakupu. Autentyczne opinie konsumentek podkre\u015bla\u0142y ich zadowolenie z produktu, co mia\u0142o bezpo\u015bredni wp\u0142yw na sprzeda\u017c i budowanie lojalno\u015bci:<\/p>\n

\n

\n \u201eTo jeden z najlepszych tuszy, jakie kiedykolwiek testowa\u0142am! Moje kole\u017canki od razu pyta\u0142y, jaki to produkt. Cztery z nich natychmiast go kupi\u0142y! Dzi\u0119kuj\u0119!\u201d \u2013 uczestniczka kampanii<\/span>.<\/em>\n <\/p>\n<\/blockquote>\n

Przewi\u0144 w d\u00f3\u0142, aby odkry\u0107 wszystkie wska\u017aniki KPI.<\/p>\n

\n <\/span>\n <\/p>\n<\/p><\/div>\n<\/p><\/div>\n

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UDOST\u0118PNIJ DALEJ<\/h1>\n

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Poznaj kampani\u0119 konsumenck\u0105 dla L’Or\u00e9al Paris, w kt\u00f3rej 400 nano influencerek generowa\u0142o autentyczne opinie i recenzje na Amazonie, zwi\u0119kszaj\u0105c \u015bwiadomo\u015b\u0107 i zaanga\u017cowanie wok\u00f3\u0142 tuszu do rz\u0119s Panorama na rynku francuskim.<\/p>\n","protected":false},"author":19,"featured_media":38452,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[185],"project_tag":[1482,259,337,261,260,1839,263,1840,1169],"class_list":["post-39198","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-pl","project_tag-case-study-pl","project_tag-influencer-marketing-pl","project_tag-influencer-marketing-case-study-pl","project_tag-influencerzy","project_tag-kampania-influencerska","project_tag-kampania-konsumencka-branza-kosmetyczna","project_tag-najlepsze-kampanie-influencerskie","project_tag-nano-influencerzy-pl-3","project_tag-the-best-influencers-marketing-campaign-examples-pl"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/39198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/comments?post=39198"}],"version-history":[{"count":5,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/39198\/revisions"}],"predecessor-version":[{"id":39203,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project\/39198\/revisions\/39203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media\/38452"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/media?parent=39198"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_category?post=39198"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/pl\/wp-json\/wp\/v2\/project_tag?post=39198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}