{"id":39920,"date":"2024-12-11T09:48:35","date_gmt":"2024-12-11T09:48:35","guid":{"rendered":"https:\/\/www.territory-influence.com\/?post_type=project&p=39920"},"modified":"2024-12-11T10:01:50","modified_gmt":"2024-12-11T10:01:50","slug":"nano-i-mikroinfluencerzy-dla-purina-pro-plan","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/pl\/project\/nano-i-mikroinfluencerzy-dla-purina-pro-plan\/","title":{"rendered":"Nano i Mikroinfluencerzy dla Purina\u00ae PRO PLAN\u00ae"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.16″ background_color=”#FF4E00″ background_image=”https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.2″ text_font=”Roboto|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” custom_margin=”||19px|||” animation_style=”slide” animation_direction=”bottom” hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

NANO I MIKROINFLUENCERZY<\/p>\n

[\/et_pb_text][et_pb_text module_class=”tt-white” _builder_version=”4.21.0″ text_font=”||||||||” header_font=”Roboto|900||on|||||” header_text_color=”#ffffff” header_font_size=”50px” header_line_height=”1.1em” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Case Study
<\/tt-underline>PURINA\u00ae PRO PLAN\u00ae<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”198px||18px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”-50px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text quote_border_color=”#FF4E00″ _builder_version=”4.21.0″ _module_preset=”default” text_font=”Roboto|500|||||||” text_font_size=”16px” quote_font=”Roboto|300|on||||||” header_font=”Roboto|900|||||||” header_font_size=”45px” header_2_font=”Roboto|900|||||||” header_2_font_size=”30px” custom_padding=”||4px|||” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

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W ramach wsp\u00f3\u0142pracy z mark\u0105 Purina\u00ae PRO PLAN\u00ae<\/a> \u2013 liderem w segmencie pe\u0142nowarto\u015bciowej i zbilansowanej karmy dla zwierz\u0105t \u2013 naszym g\u0142\u00f3wnym celem by\u0142o zwi\u0119kszenie \u015bwiadomo\u015bci produktu Purina\u00ae PRO PLAN\u00ae Dog Small & Mini. Kampania zosta\u0142a zaprojektowana, aby umo\u017cliwi\u0107 w\u0142a\u015bcicielom ps\u00f3w przetestowanie produkt\u00f3w oraz generowa\u0107 zasi\u0119g online za pomoc\u0105 autentycznych tre\u015bci tworzonych przez konsument\u00f3w.<\/p>\n

Strategia i dzia\u0142ania<\/h2>\n

1. Aktywacja influencer\u00f3w
Do realizacji cel\u00f3w kampanii zaanga\u017cowali\u015bmy 1000 influencer\u00f3w, reprezentuj\u0105cych r\u00f3\u017cne poziomy zasi\u0119gu. Wsp\u00f3\u0142praca obejmowa\u0142a r\u00f3wnie\u017c 3 makroinfluencer\u00f3w, kt\u00f3rych silna obecno\u015b\u0107 w mediach spo\u0142eczno\u015bciowych pozwoli\u0142a dotrze\u0107 do szerokiego grona odbiorc\u00f3w.<\/p>\n

2. Edukacja influencer\u00f3w
Kluczowym elementem naszej strategii by\u0142o dostarczenie kompleksowej wiedzy na temat produktu. Influencerzy<\/a> zostali szczeg\u00f3\u0142owo zapoznani z cechami i korzy\u015bciami karmy Purina\u00ae PRO PLAN\u00ae Dog Small & Mini, co wp\u0142yn\u0119\u0142o na autentyczno\u015b\u0107 ich rekomendacji i podnios\u0142o jako\u015b\u0107 publikowanych tre\u015bci.<\/p>\n

3. Inicjowanie dialogu i testy produkt\u00f3w
W ramach dzia\u0142a\u0144 aktywizuj\u0105cych zainicjowali\u015bmy dialog w\u015br\u00f3d konsument\u00f3w, koncentruj\u0105c si\u0119 na marketingu szeptanym. Jednocze\u015bnie przeprowadzili\u015bmy testy produkt\u00f3w, kt\u00f3re pozwoli\u0142y influencerom i ich obserwatorom osobi\u015bcie oceni\u0107 jako\u015b\u0107 karmy, co wp\u0142yn\u0119\u0142o na wiarygodno\u015b\u0107 opinii.<\/p>\n

Wyniki kampanii<\/span><\/p>\n

Efekty kampanii potwierdzaj\u0105 skuteczno\u015b\u0107 zastosowanego podej\u015bcia:<\/p>\n

1986<\/strong> unikalnych tre\u015bci online opublikowanych przez ambasador\u00f3w, docieraj\u0105cych do 3,456 miliona odbiorc\u00f3w.
96%<\/strong> uczestnik\u00f3w zadeklarowa\u0142o, \u017ce poleci\u0142oby produkt innym.
90%<\/strong> uczestnik\u00f3w podj\u0119\u0142o decyzj\u0119 o przysz\u0142ym zakupie.<\/p>\n

Chcesz dowiedzie\u0107 si\u0119 wi\u0119cej o naszych kampaniach influencer marketingowych? Sprawd\u017a inne inspiruj\u0105ce case studies<\/a>!<\/p>\n

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UDOST\u0118PNIJ DALEJ<\/h1>\n

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